Hartford, Conn. - February 6, 2007 -- Nowhere is it more critical to understand your target than when you are marketing to women. Simply focusing on her likes and dislikes will not work. Understanding the complexities of the modern lives of today's woman, her family, desires, social causes and long-term goals must all be addressed to have an impact.
The 3nd Annual M2WTM.The Marketing-to-Women Conference, April 25-26, 2007 at the Chicago Cultural Center, is the premier national marketing conference designed to address these topics and help brands increase financial share with the increasingly powerful $5 trillion dollar women's market.
This year's M2WT presentations and workshops will tackle such key issues as understanding the modern woman, the critical nature of WOM, reaching the new female majority: unmarried women, marketing to boomer women, launching products and services targeted to women and understanding the female brain. "M2WTM truly brings the foremost experts in marketing to women together with brand and agency decision makers providing cutting-edge research, effective solutions and invaluable networking resources," says Nan McCann, president of PME Enterprises LLC, M2WTM producer.
Marti Barletta, CEO of The TrendSight Group, author and M2WTM presenter notes," There's so much Marketing to Women momentum in the business world that the 2007 M2WTM Conference should not be missed." Barletta adds, "At M2WTM, I will share findings from my newest book, PrimeTime WomenTM: How to Win the Hearts, Minds and Business of Boomer Big Spenders. Boomer women are energetic, influential and poised to spend. They are the silver bullet for successful marketers." All M2WTM attendees will receive a complimentary copy of Barletta's book.
M2WTM is sponsored by WE tv, DraftFCB, Ketchum, Content That Works and Paramount Market Publishing. Media Sponsors are Fast Company and Pink Magazine. Getty Images is the Imagery Resource.
M2WTM is produced by PME Enterprises, Hartford, CT.
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