Hartford, Conn. - February 21, 2007 -- The most successful marketers will tell you that effective selling to women means learning what they really want; women are not looking to simply make a transaction but are interested in building a beneficial relationship. The 4th Annual M2WT-The Marketing-to-Women Conference, April 25-26, 2007 at the Chicago Cultural Center, is the premier national marketing conference designed to help brands increase financial share with the increasingly powerful $5 trillion dollar women's market.
Dennis Syracuse, senior vice president of Sony Style retail stores and M2W presenter notes, "Today's consumers, especially women, are interested in total solutions. Our stores enable us to interact directly with consumers to educate them about our products and services. Educating consumers is the key to gaining customer satisfaction and trust." Syracuse will be interviewed on-stage at M2W by Linda Tischler, senior writer for Fast Company magazine.
"Ask any woman about a recent customer service experience and she'll eagerly describe countless negative encounters. Ask her about a good experience and she'll likely need a few minutes to reflect," explains Bonnie Ulman, president of The Haystack Group, co-author of Trillion Dollar Moms and M2W presenter. "The era of 'the customer is always right' is bygone, but today's consumer hasn't forgotten that adage. Women today have a sophisticated view of what good service should be."
"While marketing is essential to elevating the consciousness of the female consumer, the rubber meets the road in the experience she has at the point of purchase," says Delia Passi, president of Medelia Communications, M2W presenter and author of Winning the Toughest Customer-The Essential Guide to Selling to Women. All M2W attendees will receive a copy of Passi's book, and keys to winning the toughest customer: women!
M2WTM is sponsored by WE tv, DraftFCB, Ketchum, Prudential Financial, Content That Works and Paramount Market Publishing. Media Sponsors are Fast Company and Pink Magazine. Getty Images is the Imagery Resource.
M2WTM is produced by PME Enterprises, Hartford, CT.
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