Hartford, Conn. - March 11, 2008 -- While traditionally sports has been considered a man's world, today, anywhere from 42 to 50% of the fan bases for baseball, basketball, racing and football are women-and the numbers are growing. During the 4th Annual M2W®-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center, Genevieve Bos, founding publisher of PINK magazine, will be leading an impressive panel of sports executives as they discuss the challenges and opportunities brands face when connecting with women through sports.

"Women are often interested in sports for personal reasons that go beyond what is happening on the field, the court or race track. Women care about people and people play sports," says panelist Lyn St. James, author and Indianapolis 500 driver. "Brands across all categories will learn how this personal connection opens up new opportunities to engage women with their products beyond just team endorsements and sponsorships."

In addition, the panel will address such topics as communication strategies that build loyalty during the off-season and how brands can develop a game plan to win the attention of the growing leagues of female fans. "When it comes to planning and spending on family entertainment, we realize women are making the majority of the household purchasing decisions," says Laurel Lindsay, vice president of marketing for the Toronto Blue Jays and panel member. "I am looking forward to sharing what initiatives we have introduced to include women as a part of the overall makeup of today's sports fan, and how other brands can tap into their purchasing power."

The M2W® Conference is the premier national event for marketers looking to engage their brand with the lucrative women's market. Glam Media is the Exclusive Presenting Sponsor of M2W® with Associate Sponsors Ketchum, Draftfcb, General Growth Properties, Real Living, Content That Works, Paramount Market Publishing, WE tv and Engauge. SheSpeaks is a Workshop Sponsor, b.happybags is a Breakfast Sponsor, MS&L and Pink Tank are Break Sponsors and Publicis is a Lunch Sponsor. Snippies is the Video Journalism Resource. PINK magazine and Fast Company are Media Sponsors and Getty Images is the Imagery Resource.

M2W® is produced by PME Enterprises, Hartford, CT. Please visit www.m2w.biz for more details or to register for M2W®.