Hartford, Conn. - March 12, 2007 -- Mark Baynes, Chief Marketing Officer, Kellogg Company North America, will be among the brand executives who will present case studies of successful women-targeted product launches at the 4th Annual M2WT-The Marketing-to-Women Conference, April 25-26, 2007 at the Chicago Cultural Center. M2WT is the premier national marketing conference designed to help brands build share in the increasingly dominate $5 trillion dollar women's market. The Conference features marketing-to-women experts sharing their new product launch experiences in the dominant women's market.
With the exception of the occasional therapeutic shopping spree, experts say women primarily purchase items that fill real needs and solve problems. Baynes will share the evolutionary story of the Special K® brand from breakfast cereal to a "shape management portfolio."
Baynes will be interviewed live on stage by Mary Lou Quinlan, founder/CEO of the women's marketing agency Just Ask a Woman and the only female judge on the debut season of ABC's American Inventor. Quinlan notes, "Kellogg's marketed WITH women, not TO them, to become the number one cereal brand in the world."
Quinlan will share the requirements of launching new products and services for women in her M2WT presentation: "As the true mothers of invention, women are the toughest judges in the marketplace. It's not enough to be innovative; Women are looking for companies who can solve the real problems of their demanding lives," says Quinlan.
M2WTM is sponsored by WE tv; DraftFCB; Ketchum; Prudential Financial; Google; Manning, Selvage & Lee; Paolo Cardelli; ME Magazine; Menopause The Musical; Content That Works; and Paramount Market Publishing. Media Sponsors are Fast Company and Pink Magazine. Getty Images is the Imagery Resource.
M2WTM is produced by PME Enterprises, Hartford, CT.
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