Hartford, Conn. - March 14, 2006 -- Increasing sales with the older female market will be one of the important topics covered during the 2nd Annual M2W-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center. M2W is the premier national marketing conference designed to help brands increase their emotional, cognitive and financial share of the powerful women's market.
As Boomers age, 70 percent of all U.S. assets are held by adults age 50 and over. And they are not just stockpiling their wealth, they are spending it. In fact, this age group buys $2 trillion worth of goods and services annually, and research shows that women are making the majority of those purchase decisions. Experts in the field will share insight on tapping into this key demographic at M2W.
Marti Barletta, M2W Conference Chair and CEO of The TrendSight Group, says when discussing females 50 to 70 years of age, "This group represents the center of the marketing universe for the foreseeable future. They are quickly becoming the healthiest, wealthiest, and most influential generation of women in history." Barletta feels marketers who ignore 50+ women will see sales slip and share decrease. In her M2W presentation, Barletta will share research results from her upcoming book PrimeTime WomenTM.
M2W lunch sponsor GlaxoSmithKline targets women 50+ for their Os-Cal® brand. GSK Marketing Manager, DeAnna Friedrich, notes, "As a Sponsor of the 2005 Senior Olympics, I thought it would be a wonderful opportunity to do a book about senior athletes. I contacted photographer Kathleen Fitzgerald after seeing her work at the 2005 M2W Conference. The result is Soaring Spirits, a book which captures amazing women who are champions both in athletics as well as life." Os-CalŪ will be providing M2W attendees with a copy of Soaring Spirits
M2W is presented by Frank About Women. It is sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Draft, Content That Works, Excellent Women Club, Paramount Market Publishing, Premier Retail Network, GlaxoSmithKline Os-Cal® and The TrendSight Group. Fast Company is the Media Sponsor. Getty Images is the Imagery Resource.
M2W is produced by PME Enterprises, Hartford, CT.
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