Hartford, Conn. - March 20, 2007 -- Companies looking to drive sales in the dominant $5 trillion women's market need to understand today's woman and then they need to demonstrate that understanding at every consumer touch point. The 4th Annual M2WT - The Marketing-to-Women Conference, April 25-26, 2007 at the Chicago Cultural Center, is the premier national marketing conference designed to help brands increase emotional, cognitive and financial share with the powerful women's market.
"Some wise man once said 'if you could figure out what women want, then you could rule the world'," shares Stephanie Ouyoumjian, Senior VP with Publicis. At M2WT, Ouyoumjian will present "The Female Brain" based on her extensive experience and findings from the recently published book by the same name by Dr. Louanne Brizendine, MD. Ouyoumjian continues, "We've taken a scientific and academic approach to better understand what makes women tick with the hopes of uncovering fundamental truths about what she really wants. In some cases, she doesn't know she wants it, but when she sees it, it all clicks. We know why that happens. I will discuss how to make it happen more often for brands targeting women."
Kelley Styring, Principal, InsightFarm, Inc. will offer additional insights in her M2WT presentation of her recent study, "In Your Purse: Archaeology of the American Handbag." Styring's study is the first quantitative and qualitative study to delve into the contents and context of a woman's purse. Styring explains, "The purse is a home away from home for women; representing more than 30 product categories. In fact, it's the only physical object that connects the home, where needs are created, and the store, where needs are fulfilled. It's the key purchasing instrument."
M2WTM is sponsored by WE tv; DraftFCB; Ketchum; Prudential Financial; Google; Manning, Selvage & Lee; Paolo Cardelli; ME Magazine; Menopause The Musical; Content That Works; and Paramount Market Publishing. Media Sponsors are Fast Company and Pink Magazine. Getty Images is the Imagery Resource.
M2WTM is produced by PME Enterprises, Hartford, CT.
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