Hartford, Conn. - April 1, 2005 -- M2W-The Marketing to Women Conference, April 18 & 19 at the Chicago Cultural Center, is designed to help businesses learn how to increase their share of the powerful women's market. Leaders on the subject of marketing to women will share their insights, research and success stories to brand and agency executives from all over the world. M2W also offers unique opportunities for peer-to-peer networking through creative and enjoyable workshops, receptions and special events.
For instance, M2W features an exclusive performance of the hilarious Broadway show, Rob Becker's Defending the Caveman that attempts to explain the differences between men and women and how they can come to better understand each other. A special Divas, Dames and Dolls photographic exhibit and reception with author/photographer Kathleen Fitzgerald features her highly acclaimed published collection of stunning black and white portraits and interviews of dozens of extraordinary women between the ages of 60 and 106. Also, M2W attendees may literally "Wake Up and Walk into the New Millennium" with an invigorating, guided hike through Chicago's new Millennium Park with Kathy Dragon of ActiveWomen.com.
"M2W offers both traditional learning as well as fun, less structured special events where conference attendees can network and share insights and experiences, explains Diane Darling, M2W workshop leader and author of The Networking Survival Guide.
Conference Leadership Committee Chair, Marti Barletta, President of the Trendsight Group and author of Marketing to Women, adds, "M2W will be a wonderful opportunity to network with people who share my passion for marketing to women. It's really terrific to know representatives of so many industries recognize that marketing to women is THE way to grow their business and increase the bottom line."
M2W is presented by Frank About Women. It is sponsored by Time Inc. Women's Group, Lincoln Financial Group, Marketing To Women Newsletter, Kimpton Hotels & Restaurants, Paramount Publishing, The TrendSight Group and Fast Company. Getty Images is the Imagery Resource.
M2W is produced by PME Enterprises, Hartford, CT.
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