Hartford, Conn. - April 3, 2007 -- How and why a woman chooses a product or service depends on a host of factors beyond basic need fulfillment. Marketers who want to gain share in the lucrative women's market need to understand what really matters to her and how to effectively communicate with her. The 4th Annual M2WT-The Marketing-to-Women Conference, April 25-26, 2007 at the Chicago Cultural Center, is the premier national marketing conference designed to help brands increase emotional, cognitive and financial share with the powerful women's market.
"In today's marketplace women are the households' chief purchasing agents, making more than 80 percent of the buying decisions, " notes Kim Martin, EVP and GM of WE tv and a featured M2WT presenter. "To meet their needs as marketers we must strive to understand and support their busy, modern lives. WE tv's national public affairs initiative, WE Empowers Women, was created to address critical growth needs for today's women based on the pillars of mentorship, health and education. In my M2WT presentation, I will explain how WE Empowers Women brings women together to address vital social causes while providing resources to cultivate life-changing opportunities."
Also presenting at M2WT on Word-of-Mouth (WOM) marketing is Renee Wilson, SVP with Manning, Selvage & Lee. Wilson explains, "Men are historically considered the "action" gender. While that may be true in movies, our research found that in WOM, it's the women who are most likely to take action." Wilson's M2WT presentation will look at new ethnographic research on solo and married women along with several case studies where WOM made a difference in purchase choice. Wilson says, "If you have the right product, and partner it with the right message at the right time, through WOM, you should find a highly receptive audience in women."
M2WTM is sponsored by WE tv; DraftFCB; Ketchum; Prudential Financial; Google; Manning, Selvage & Lee; Paolo Cardelli; ME Magazine; Menopause The Musical; Content That Works; and Paramount Market Publishing. Media Sponsors are Fast Company and Pink Magazine. Getty Images is the Imagery Resource.
M2WTM is produced by PME Enterprises, Hartford, CT.
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