Hartford, Conn. - April 6, 2005 -- Marketing Executives from around the globe will convene at the Chicago Cultural Center, April 18 & 19 to attend M2W-The Marketing to Women Conference and hear from business experts on the importance of building share in the largely overlooked, but increasingly dominant women's market.
Women account for 85% of all consumer purchases. American women spend roughly 6 trillion annually. From category to category, women account for the majority of the purchasing decisions. "Women represent the most diverse, dynamic and economically powerful force in today's consumer marketplace. Moreover, women today are not just supporting businesses from the checkout line, they are running them from the boardroom", explains Grant Schneider, VP with Time Inc. Women's Group and M2W keynote speaker.
Attendees will learn why selling to women is not the same thing as simply selling to the consumer, and why increasing sales in the lucrative women's market will be critical to the fiscal future of almost any consumer brand.
"Our research shows that women consumers are not taken seriously, purely on the basis of their gender. It's a paradox. Eighty percent of the decision-making consumers are treated as a marginalized minority by most sales, marketing, and advertising efforts", says Joanne Thomas Yaccato, M2W presenter and author of The 80% Minority.
Key to winning with women is understanding how and why they shop. M2W Presenting Sponsor, Frank About Women, recently completed the second wave of a nationally representative study among almost 1400 women. The telling results of this research will be shared with attendees of M2W by Stephanie Ouyoumijian from Frank About Women in the session titled Female Retail Rituals: Shopping Mindsets & Behavior.
M2W is presented by Frank About Women. It is sponsored by Time Inc. Women's Group, Lincoln Financial Group, Marketing To Women Newsletter, Kimpton Hotels & Restaurants, Paramount Publishing, The TrendSight Group and Fast Company. Getty Images is the Imagery Resource.
M2W is produced by PME Enterprises, Hartford, CT.
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