Hartford, Conn. - May 24, 2006 -- 2ndAnnual M2W-The Marketing to Women ConferenceTM, taught over 250 national and international marketers how to effectively tap into the $7 trillion dollar women's market. M2W was held May 8-9, 2006 at the Chicago Cultural Center.
"From how to connect with women online to the power of the right imagery and the characteristics of female leadership, this year's M2W Conference took the topic of effectively reaching the female consumer to a whole new level adding new solutions and sources for M2W attendees to increase their sales to women," according to Janie Curtis, managing director at Frank About Women; presenting sponsor of M2W.
"What an incredible experience," added Michelle Hobson, Strategic Business Development Manager for Walgreen Co. "I walked away with a wealth of knowledge that will allow us to build stronger and more meaningful relationships with our customers. I enjoyed networking with women from across the country.some of the best ideas come from casual sharing."
M2W included 23 marketing to women experts such as Fara Warner author of The Power of the Purse, Pepper Miller author of What's Black About It, Marti Barletta author of Marketing to Women and, top-rated speaker, Jennifer Ganshirt co-founder of Frank About Women.
Attendees included a wide range of brands, industries and global leaders like Microsoft, Toyota, Proctor & Gamble, MassMutual, New Balance, Armstrong Industries, GoodYear, GlaxoSmithKline, iRobot, Motorola and Google. The attendees raised over $1,000 and donated 678 silk scarves in M2W's fundraiser for Dress for Success® Chicago during a philanthropic first night raffle sponsored by Kimpton Hotels & Restaurants.
M2W is presented by Frank About Women. It is sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Draft, Content That Works, Excellent Women Club, Paramount Market Publishing, Premier Retail Network, GlaxoSmithKline Os-Cal® and The TrendSight Group. Fast Company is the Media Sponsor. Getty Images is the Imagery Resource.
M2W is produced by PME Enterprises, Hartford, CT.
|
