Hartford, Conn. - December 04, 2006 -- The 3rd Annual M2W-The Marketing to Women ConferenceTM, will be held April 25-26, 2007 at the Chicago Cultural Center. M2W provides businesses with the latest trends, newest research and most creative tactics from industry experts to help brands increase emotional and financial share in the dominant, $1.7 trillion women's market.
Kelley Skoloda, Partner/Director of Global Brand Marketing with Ketchum and M2W sponsor notes, "The quality of speakers and presentations at M2W continues to impress me and our clients, who regularly attend the conference with our staff. Through our sponsorship, I have made valuable connections with industry thought leaders, and we are pleased to once again be a sponsor of M2W in 2007."
Nancy Leibig, Principal of DraftFCB's Ms. & Mom Marketing Group and M2W sponsor, has her finger on the new pulse of marketing to women. Leibig explains, "There's a new class of woman emerging in today's world, both in the U. S. and around the globe. She's best described as an embedded mix of mindstages that run the gamut from smart and secure to confused and chaotic. Our proprietary research over the past year indicates that marketers are missing the mark and must take a fresh look at the many embedded women in today's woman to find the right messages to reach and motivate her." Leibig adds, "M2W is a wonderful venue for sharing this type of research and exploring its ramifications for brands targeting the women's market. "
"M2W is a one-stop resource for information and instruction from the most respected names in marketing to women. Brand and agency executives highly value the priceless learning experiences and senior level networking opportunities. There's a lot of smart, new thinking on the womens' market, and M2W is the one industry event that gathers the best and the brightest together on this hot topic," explains Nan McCann, President of PME Enterprises, which produces M2W.
Highlights of the M2W '07 program include research premieres, case studies and how-to sessions on topics such as branding, media integration, selling to women, female ethnic market and a live focus group with female consumers.
M2W is produced by PME Enterprises, Hartford, CT.
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