Hartford, Conn. - December 13, 2005 -- The 2nd Annual M2W-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center, is the premier national marketing conference designed to inform businesses of the latest trends, up-to-the-minute research findings and successful tactics to increase emotional and financial share in the powerful women's market.
Presented by Frank About Women, a leading marketing-to-women communications company, M2W provides brand and agency decision makers with information, insight and instruction from renowned experts in the field of marketing to women. M2W offers truly unique peer networking opportunities on this hot topic.
"We will reveal stunning findings on two highly relevant aspects of marketing to women at the upcoming M2W conference. Frank About Women will address the topic of growth of women in leadership roles in our society and the impact and implications that has on the way marketers approach the female consumer. Additionally, we will be looking at how women become loyal to brands and the parallels that exist in terms of the way we bestow loyalty to people in our lives," said Janie Curtis, managing director at Frank About Women and M2W presenter of "Politics, Power and Passion: How the Growth of Women's Role in Society Affects the Marketing Landscape."
Led by Conference Leadership Committee Chair, Marti Barletta, President of the Trendsight Group and author of Marketing to Women, the M2W program features keynotes, general sessions, panels, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as branding, women's financial prowess, building share, the female ethnic market, reaching "real" women and a LIVE on-stage focus group with female consumers.
M2W is additionally sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Paramount Market Publishing and The TrendSight Group. Fast Company is the media sponsor. Getty Images is the Imagery Resource.
M2W is produced by PME Enterprises, Hartford, CT.
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