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<< back to Sessions/Speakers
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Author, PrimeTime Women
CEO,
The TrendSight Group
 Marti Barletta helps organizations get smart about marketing to women. She is the author of the groundbreaking book, Marketing to Women and co-author with Tom Peters of Trends. Her new book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders (released in January 2007), breaks the story on the extraordinary, unprecedented opportunity represented by PrimeTime WomenT (women 50-70) and details why companies that don't get it will get left in the dust. This is one consumer solution you could literally call "the silver bullet."
Marti founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies grow their business and pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women. The recognized international authority on marketing to women, Barletta's dynamic style and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical "how to" pointers that audiences find enlightening, entertaining and easy to apply.
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Chairman & CEO
The Washington Group
President
Ketchum Public Affairs
National
Co-Chair
WE Vote '08
Susan Molinari was a member of the US House of Representatives from New York's 13th district from 1990-1997. After just 4 years in Congress she was elected vice chair of House Republican Conference, making her the highest-ranking woman in Congress. She was unanimously re-elected to the House leadership in 1996 and was selected as keynote speaker at the Republican National Convention in San Diego. Prior to serving in Congress, Susan was twice elected to the New York City Council, where she was the Minority Leader.
Susan quickly became "one of the most distinctive Members of the House" and "one of the most visible voices for her party" according to the authoritative Almanac of American Politics. In 1997, she left Congress to co-anchor the inaugural broadcast of CBS News' Saturday Morning. She was one of Time magazine's "Most Influential People Under Age Forty," in 1994, Glamour Magazine's "Women of the Year," in 1996 and one of Toastmasters International "Top Five Speakers," in 1998.
She is the co-author of the book Representative Mom: Balancing Budgets, Bill and Baby in the U.S. Congress (Doubleday, 1998). Susan has also authored scores of articles published by national magazines and daily newspapers on a wide variety of subjects, ranging from the role of women in politics to national fiscal policy.
Susan chairs the Century Council, a national, not-for-profit organization committed to reducing drunk driving and underage drinking. Susan is a member of several boards including the Toyota North America Diversity Advisory Board, the March of Dimes Advisory Board and the Children's Health Forum - a non-profit organization dedicated to the prevention and eradication of childhood diseases that disproportionately impact underserved communities. She also served on the bi-partisan Commission on Federal Election Reform, co-chaired by former President Jimmy Carter and former Secretary of State James Baker III., She co-chairs WE tv's WE Vote '08 with former Congresswoman Geraldine Ferraro.
She is married to former New York Congressman Bill Paxon and they have two children and reside in Virginia.
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Partner/Director, Global Brand Marketing Practice
Ketchum
Kelley Skoloda, partner/director of Ketchum's Global Brand Marketing Practice, is a recognized authority on marketing to women. She is responsible for thought-leadership, major client stewardship and Practice growth in the consumer arena. Kelley is the architect of the widely publicized Women 25to54, a communications offering that provides a better way to reach "multi-minding"SM female consumers.
In Kelley's distinguished career with the global, top-ten public relations firm, Ketchum, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute's Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg's® Special K® along with other Kellogg's brands, Kimberly-Clark, Libby's and Rite Aid Corporation.
Kelley is a sought-after speaker and commentator on the subject of marketing to women and has been featured in BusinessWeek Online, BRANDWEEK magazine, CNNMoney.com, Today's Chicago Woman, The Washington Post, PRWeek magazine and others.
Kelley's recently launched blog, www.toobusytoshop.blogspot.com, is helping to collect input from women across the country for her upcoming business book, Too Busy to Shop: Marketing to Multi-Minding Women. Be sure to visit the blog and add your opinions. The book is slated for release in the spring of 2009 by Praeger Publishers.
Skoloda earned her M.B.A. from the University of Pittsburgh and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees.
She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.
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SVP, Group Creative Director, Concepting
Draftfcb
Gigi Carroll is an unbridled thinker and designated hitter for DraftFCB around ideas and inspirations linked to (among other areas) women's behavior and the entertainment world. She is a veteran of ad agencies, the movie world, the promotion arena, and motherhood. Gigi is responsible for the creative strategy and ideation behind a wide ranging group of major female initiatives including the breakthrough "24/24 Milk Your Diet: Lose Weight" campaign (an effort that escalated selected milk sales close to 12 percent over the previous year in addition to winning upwards of 30+ awards); CVS Skin Effects new product line launch; and the launch of a new product for a major pharmaceutical firm.
Married and the mother of two young children, Gigi brings skills from soup to nuts to marketing. She has spent more than 20 years honing those skills as an innovator in advertising and promotions. As a leader in the Concept Group at DraftFCB, specializing in ideation, she has helped create additional innovative, successful campaigns for many other DraftFCB clients including Kellogg's and MasterfoodsUSA.
Early in her career, which includes executive posts at promotional agencies Frankel and Simon Marketing, Gigi developed winning efforts for a long list of clients including Burger King, Chevron Oil, Hallmark, McDonald's, Old Navy, and Toys R Us.
A graduate of the University of Illinois at Champaign-Urbana, Gigi possesses wide-eyed exuberance, a passion for redecorating, and the firm belief that taking risks is one of the unheralded joys in life.
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Owner, Founding Publisher
PINK magazine
Genevieve Bos is the founding publisher and co-owner of PINK - the nation's only national magazine, website and events designed exclusively for career women! Now entering its third year, the award-winning magazine inspires readers to have a beautiful career and a beautiful life.
Described by some as "Fortune meets Oprah," PINK is, by every measure, a huge success, winning multiple national industry awards for both the magazine and online design and content, growing the subscription base by over 40% and gaining a passionate national fan base and awareness with America's most influential women. In fact, many of America's top companies have embraced PINK. Organizations like Cisco, Dell, GE, The Home Depot, KPMG, Albertsons, The Coca-Cola Company, Johnson & Johnson and Harvard University call on her to speak - to inspire women to get more out of their careers and their lives by being their authentic selves.
Prior to founding PINK, Genevieve was a technology entrepreneur for 17 years, starting and selling multiple companies. She created strategic alliances with the likes of MSFT, Intel, and Universal Studios, and developed and oversaw highly profitable sales teams, and published a Folio award winning B2B magazine in the digital printing and publishing industry (called Digital Output). Genevieve has extensive international sales experience, living in Zurich and conducting business in Asia, the Middle East, and Latin America. After needing a bit of a break from spending 90% of her time working globally, she returned to Atlanta to publish an award-winning Georgia-based magazine called Business to Business where she produced numerous sold out conferences with Fortune 500 CEOs.
Genevieve, who holds a B.A. from Georgia State University, serves as an advisory board member with the University's Global Business Leadership and a board member on the Board of Directors Network, whose focus is promoting women to public company boards.
She lives in Atlanta, Georgia with her husband, Remco Bos, the CEO of Ask Remco, and their cat Boufia - and when she is not involved with PINK, she can be found reading just about everything, traveling to new places with Remco or watching British murder mysteries.
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SVP, Director of Strategy
Publicis USA
Stephanie Ouyoumjian has been asking "why?" for as long as she can remember. Her fascination with understanding why people do what they do led her to acquiring degrees in both Anthroplogy and Women's Studies. Stephanie believes that successful brands are ones that have defined the psychology of a culture and the key motivators for specific segments, and then leveraged this knowledge to create powerful and compelling positioning platforms. She also knows that awareness and affinity alone are often not enough to get women to buy. They need holistic emotional engagement.
Stephanie has spent her career helping brands figure out that perfect equation that will turn consumer attitudes into action. She's guided strategic planning and research for brands including Motel 6, Home Depot and the US Airforce, resulting in their highest brand awareness, affinity and conversion measures ever. She developed a first-of-its-kind predictive ROI model by correlating what people say with what they actually do. She studied the life stages and lifestyles of consumers to create strategies that propelled brand awareness and purchasing for MasterCard, Nokia, Pepsi, Papa John's Pizza, Subaru, Chick-fil-A and Merck. Also, in her current role as Director of Strategic Planning at Publicis, where they not only market to moms, but have built a center of excellence for how to best market to the new main street, otherwise known as Middle America, She currently works on brands like Curves, Nestle and GlaxoSmithKline. Even when she's away from the office, she's managing two very important female brands - Madeleine who is five and Morgan who is two. Stephanie is proud of her Armenian last name, but says you can call her Stephanie O.
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Co-Founder, Chairman, and CEO
Glam Media
Samir Arora co-founded distributed media company Glam Media to create a better way for brand advertisers to connect with the coveted female demographic on the Web. Today, Glam Media is the fastest-growing property on the Web, bringing together the company's flagship site, Glam.com, the Glam Publisher Network of more than 400 popular websites, blogs, and magazines, and select syndicated content partners.
Samir has more than two decades of management experience in computers, software, entertainment, and enterprise markets. Prior to Glam Media, Samir was the chairman of Emode/Tickle, Inc, which was sold to Monster in 2004. Tickle was a leading consumer website with more than 42 million registered users (72 percent women), which grew in five years to a Media Metrix ranked top-20 destination site.
Previously, Samir was chairman and CEO of Netobjects, Inc. where he drove the creation of the first web site building product NetObjects Fusion. While running NetObjects, Samir earned the distinction by CNET as Web Innovator of the Year, and as someone who has helped shape the Web. Before leading his own companies, Samir was an executive at Apple in its early years.
Samir also currently serves as chairman of Information Capital LLC, a venture-capital fund based in Woodside, Calif., that invests in leading-edge big idea companies in consumer publishing, media, and technology.
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SVP & Director of Insight Creation
MS&L, New York
Holly Heline Jarrell is Senior Vice President and Director of Insight Creation for MS&L. She is responsible for designing and implementing research capabilities, assisting in developing intellectual capital, and providing clients with meaningful ideas and resources based on consumer and business trends.
Holly spent fifteen years with RoperASW (now GFK) in various management roles. she was most recently Group Senior Vice President and Director of Roper Public Affairs where she led all public policy, public affairs, and publicly-released custom research efforts. She also co-directed the firm's corporate reputation management tool, the FORTUNEŽ/Roper Corporate Reputation Index. An expert in generational marketing and the mature market, she has been principle investigator on myriad public studies, including AARP's "Baby Boomers Envision Retirement I & II," "Public Attitudes Toward Social Security and Private Accounts," and "The Aging American Voter: How Will Boomers Fill The Political Shoes of Their Elders."
Before MS&L, Holly was a Senior Vice President of the Daniel Yankelovich Group (DYG), the country's premiere "boutique" consumer trends practice. There she helped executives in leading US companies apply current and emerging trends to their business objectives.
Holly served on the editorial boards of the ASA Networker, a publication of the American Society for the Aging, and the American Marketing Association's Marketing Review. She is an active member of the American Association for Public Opinion Research (AAPOR).
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Deputy Managing Director
MS&L, New York
Renee Wilson is the deputy managing director of MS&L New York and helps direct the strategic services and innovation arm of the office. She aids in new product creation and the firm's innovation strategy. Renee also leads the P&G relationship for the U.S. and assists in business development for the New York office.
With more than 17 years of award-winning experience, Renee specializes in influencer marketing, marketing to women and launching new products. A strong proponent of developing word-of-mouth (WOM) breakthrough thinking, Renee is helping to further the firm's specialty in this area. The first product launched in this specialty was the Conversation Catalyst Report, an in-depth look at the DNA of WOM conversations.
Prior to this role, Renee directed MS&L New York’s Global Consumer Marketing practice for two years. During this time she played a key role managing the P&G portfolio of brands, including Always, Tampax, Febreze, Swiffer, Charmin, Downy, Mr. Clean and Pringles, along with providing counsel to the Novartis (Keri Lotion), Cartier, Western Union and Philips clients.
Additional experience includes directing the consumer practice of another international firm and spending four years based in London managing pan-European programs for Kellogg’s and J&J. Renee is a member of the PRSA Board of Directors and Women In Communications. She also has spoken at several conference on international communications and marketing to women as well as published on the subject of international marketing, WOM marketing and food/beverage.
Renee earned a B.A. in communications and Spanish from Rutgers University.
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Women's Outreach Manager
Harley Davidson Motor Co.
Leslie oversees the women's outreach initiatives for Harley-Davidson Motor Company. In this role she is responsible for developing and managing the company's strategies for this important segment. She regularly collaborates with resources from across the Motor Company to initiate women's market discussions, share findings and develop effective plans to create more female riders. In addition, she manages initiatives to strengthen relationships with existing female riders and cultivate their passion for Harley-Davidson. Her role also includes providing dealers with appropriate resources and training to ensure effective and targeted local efforts.
Leslie has held a variety of positions with Harley-Davidson over the last 10 years, many of which included public relations for Harley-Davidson products and services. She managed the Buell Riders Adventure Group and was the editor of the company’s Enthusiast magazine, which is distributed to more than one million riders worldwide. Prior to joining the Motor Company, she worked in promotions and sales at a Harley-Davidson dealership in Columbus, Ohio. She’s been a rider for nearly 19 years, enjoying the speed of the racetrack as well as relaxing, solo motorcycle trips in Europe.
She earned a B.A. in Communication from the University of Dayton, an M.A. in Italian from Ohio State University and an M.B.A. from the University of Wisconsin-Milwaukee.
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Author
The Power of The Purse
 Fara Warner is the author of “The Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers—Women.” She has written about marketing, advertising, and consumer trends for more than 18 years for The Wall Street Journal, The New York Times, Fast Company, Forbes and other national publications.
While at Fast Company as a senior writer, she wrote “Nike’s Women’s Movement,” an in-depth cover story of how Nike transformed the way it sells to, designs for, and communicates to women. The article became the basis for her successful business book on women’s consumer and economic power.
She currently is a contributing writer to Fast Company and frequent contributor to Forbes and Portfolio.com. Warner is the 2007-2008 Howard R. Marsh Visiting Professor of Journalism at the University of Michigan’s Department of Communication Studies. She teaches classes on consumer trends, press freedom and global media. She holds a master’s degree from Columbia University’s Graduate School of Journalism and is a former Knight-Wallace Fellow in Journalism at the University of Michigan.
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President
Real Living
Author
Real You Incorprated
 Kaira Sturdivant Rouda, president of Real Living and creator of the Real Living brand, is passionate about entrepreneurism, marketing and the power of women in the workforce and beyond. A published author, journalist, marketing executive and business owner, she built her career by working in marketing for national brands and large regional advertising agencies. She is also a contributing writer and editor for national and regional publications.
While maintaining her own writing business, she became the vice president of marketing for an Inc. 100 national franchisor, where she found her passion for franchising as a means to entrepreneurial business ownership. In 1997, she entered another field filled with entrepreneurs-residential real estate. She launched the nationally award-winning Real Living brand in 2002, now among the fastest-growing franchise companies in the country and making a dramatic impact in an industry in flux. Kaira was recognized in Entrepreneur Magazine's Top 50 Fastest-Growing Women-Led Companies list. Real Living was also recently named one of the 50 Fastest Growing Companies in central Ohio.
Active in her community, she founded central Ohio's first homeless shelter for families, served two terms on the board of the Mid-Ohio FoodBank, and now serves on the board of the YWCA and is an underwriter of The Women's Fund of Central Ohio. She has received numerous awards for her civic service, including the Ohio Sertoma Service to Mankind Award, Kiwanis Humanitarian Award and Northwest Rotary Woman of the Year.
A member of the Women Presidents' Organization, the Google Real Estate Advisory Board and a WebAward Judge for the Web Marketing Association, she is a nationally recognized speaker and continues to write a newspaper column and fiction books. A magna cum laude graduate of Vanderbilt University, she and her husband live in Columbus, Ohio, with their four children.
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VP and GM, GlamLiving
Glam Media
Joe Lagani launched and set the strategic direction for Glam's new living channel, GlamLiving. Formerly VP Publisher at House & Garden, he was named Conde Nast's "Turnaround Publisher of the Year" for 2006. Prior to his role at Conde Nast, Joe served as vice president and publishing director for Meredith Corporation, where he oversaw the operational management of several important business units including Country Home, the American Baby Group and Traditional Home.
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Director-Women's Market
Motorola, Inc.
Séverine Zaslavski joined Motorola in January of 2008 when she was asked to develop and lead the women’s space marketing strategy for Motorola’s Companion Products division. During the past year, her time has been spent gathering data from women around the world, analyzing feedback from customers, educating internal audiences and driving global execution of the strategic plan in collaboration with Motorola’s product development and marketing teams. Séverine also leads Motorola Personalization platform team, which focuses on carrying solutions and customization elements designed for the mobile world.
Prior to joining Motorola, she led the launch of key innovation programs for JohnsonDiversey (formerly known as Johnson Wax Professional), and was responsible for industry leading brands such as Dove®, Windex®, Crew® and Virex®. Séverine has worked and lived in Europe and Asia where she was responsible for overall business development and operations management of one of Johnson Wax Professional’s overseas subsidiaries.
Séverine received her Master of Management in Marketing from Northwestern University’s Kellogg Graduate School of Management in 1996. She holds a BA degree from Langues Orientales Institute in France. She is fluent in English, French and Mandarin Chinese. Severine now lives in Milwaukee, WI with her husband and two children.
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Founder/CEO
Big Green Purse
 Diane MacEachern is the founder and CEO of Big Green Purse and the best-selling author of Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World and Save Our Planet: 750 Everyday Ways You Can Help Clean Up The Earth. A successful entrepreneur, award-winning communications strategist, and sought-after public speaker, Diane has launched the only company in the U.S. focused specifically on harnessing women's enormous consumer clout for the benefit of the environment. Her website, www.biggreenpurse.com, encourages women to "use your purse" to green the marketplace by choosing products whose use or manufacture offer the greatest environmental impact. Through her books, articles and speeches she motivates women to take actions that will make their money matter. She advises companies on strategies to develop more effective green marketing campaigns. She also helps environmental organizations engage more women as members, activists, and donors.
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Regional Director
Glam Media
Christine Ryder has been a passionate advocate of the online space for more than ten years at companies like AOL Media Networks and iVillage.com, helping advertisers like ConAgra, Anheuser-Busch, Scottrade, General Mills, Kraft, Kellogg's, Target, JCPenney, Kohl's, Wal-Mart, Sears, Quaker, McDonald's State Farm, US Army, TD Ameritrade, Purina, Best Buy and Sprint navigate the online space and communicate effectively with consumer audiences. She also led the Chicago Interactive Marketing Association as president from 2002 to 2004 and was instrumental in the rebirth of the interactive community in the Midwest.
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Vice President, Marketing
Toronto Blue Jays
As Vice President of Marketing for the Toronto Blue Jays Baseball Club, Laurel Lindsay is responsible for overseeing the creative, execution and budgetary process for Game Entertainment, Advertising, Promotions, Community and Player Relations departments.
Laurel was recruited by the Blue Jays in 1997, and has held various positions within the organization including: Manager, Public Relations; Manager, Special Events & Community Relations; and played an instrumental role in the creation of the Club's Jays Care Foundation as the Foundation's Executive Director. Ultimately, all roles focused on improving public perception in the marketplace and developing and executing in-market promotions to profile the players and team.
Laurel started her 14 years in the sports marketing arena with the National Hockey League Players' Association, followed by a position with the Toronto Argonauts Football Club, as Manager of Game Entertainment.
Laurel has a Bachelor of Honours in Special Field Concentrations from Queen's University (majoring in Communications), and received a Public Relations Certificate graduating with Honours from Humber College.
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Vice President of Marketing
OPI Products Inc.
David Trocker has been the Vice President of Marketing for OPI Products Inc., the world leader in professional nail care, for the past 7 years. Renowned for its Nail Lacquers (their fashion-forward colors and quirky names) in 100+ countries around the globe, OPI has a special relationship with its loyal users. The company also leads the industry with its much-talked-about advertising and marketing initiatives.
Most recently, David has spearheaded OPI's entry into mass retail with the introduction and launch of Nicole by OPI Nail Lacquer and the innovative Nic's Sticks Paint & Go Nail Lacquer pens.
As the son of a dressmaker, it's not surprising that David has been marketing to women for almost 30 years. He has held management positions at International Playtex, Alberto-Culver, Matrix Hair Care, and Joico, and was instrumental in the development and launch of a number of national brands.
David has a B.A. in Economics from Union College, and an M.B.A. from Cornell University.
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Owner
Women Riders Now
Genevieve Schmitt is the country's leading expert on the subject of women and motorcycling, and has inspired thousands of women to ride their own motorcycle. She is the owner of Women Riders NowT, a marketing and communications company. Women Riders NowT publishes an online magazine, WomenRidersNow.com, the leading source of motorcycling lifestyle news and information, and also develops programs to help powersports companies reach female customers. In addition, Genevieve writes a monthly column about women and motorcycling in American Iron and Dealernews magazines, and has been quoted in publications including The New York Times, USA Today, BusinessWeek magazine, The Los Angeles Times, The Chicago Tribune and Jane magazine. Prior to starting her own company, Genevieve founded the award winning Woman Rider magazine, a national all-brands publication.
Genevieve started her professional career in broadcast journalism, with reporting and producing credits on programs including E! News Daily on E! Entertainment Television (for which she was nominated for an Emmy), Good Morning America, EXTRA, Speedvision, and ATV Magazine Television on The Outdoor Life channel. She has been riding a motorcycle since 1990 and currently owns a 2008 Harley-Davidson Street Glide.
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Managing Director
Splash Consulting Group
Amanda Stevens is the Managing Director of Splash Consulting Group, a specialist communications agency that works with companies that want to increase their female market share.
In 2000, she coined the term 'SheMarketing', and since then Amanda and her team have advised many organizations, such as Sydney Cricket Ground, Sanitarium, Fly Buys, Fowler, Weight Watchers, Disney, NRMA, Australian Radio Network and Wizard Home Loans. She now works with many of these companies and their sales teams, applying her in-depth understanding about the female psyche to reveal the secrets to Why Women Buy.
Amanda is the author of two books, SheMarketing and SheSelling and is widely recognized as Australasia's leading authority on marketing to women.
In 2000 Amanda was named Young Business Woman of the Year by Sydney Business Review and in December 2002 won the Young Australian of the Year Award for Career Achievement in New South Wales. In 2003 she was awarded the prestigious centenary medal by the Governor General for business innovation.
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Associate Marketing Director of Multi-Cultural Marketing
Procter & Gamble
Najoh Tita-Reid is the Associate Marketing Director of Multi-Cultural Marketing at Procter & Gamble. In this position, which she assumed in 2006, Najoh oversees African American marketing, advertising agencies, cross-category multicultural marketing strategy, and multicultural marketing capability for P&G marketers.
Najoh began her career as a P&G/ INROADS intern at the age of seventeen. In 1994, she started her career in the Sales division, where she was consistently ranked in the top 1% of sales performers. In 1998, she was promoted to North American Sales Training Manager where she created the Company's first multifunctional sales training program which was implemented globally. She returned to line management and progressed as the National Sales Category Manager for the Paper division, and was selected as one of five global managers to establish, Tremor, a P&G wholly owned marketing service company, where she held the role of Business Development Manager.
After a successful career in Sales, Najoh transferred to Marketing where she was responsible for the brand management of several key brands in the company's portfolio. Some of Najoh's accomplishments include developing the Always new business development pipeline, launching the first major innovation on Tampax, Tampax Pearl, delivering consistent double digit growth for Global Pampers, and leading the reinvention of the Luvs brand.
Najoh has recently been recognized for her work on My Black Is Beautiful, a P&G initiative targeting African American women, and has been featured in numerous national media outlets including Advertising Age, Target Market News, The Atlanta Journal and Constitution and was recognized by Advertising Age as one the "10 Who Made Their Mark In 2007".
Throughout her career she has been an avid mentor internally and externally and has also consistently mentored senior management in the areas of diversity and inclusion. Outside of P&G, she is an advocate for tutoring and mentoring African-American youth and consulting small business owners to support economic empowerment.
Najoh received a B.A. from Spelman College in 1994 and an M.B.A. from Duke University. She is married and has two children.
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CEO
Engauge
Rick's 25-year career has been dedicated to uniting professionals in direct marketing, web development, online and offline media planning, sales promotion, public relations, creative development, and brand strategy into powerful marketing programs for clients. He has counseled such clients as Abbott, Airborne, Carnival Cruise Lines, First Data, Hoover, Innovative Brands, Kraft, Luxottica, Mars, Nationwide, Prestige Brands, Sears Optical, and WhiteWave, and has lectured to marketing professionals in Asia, Europe, Latin America, and North America. Rick also serves as Chairman of Worldwide Partners, Inc., the largest network of independent agencies in the world.
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Chief Global Development Officer
Engauge
For the past 24 years, Judy has held executive level positions in the technology and direct marketing sectors. Throughout her career she has used her deep knowledge of sales, marketing, operations, and Internet strategies to achieve success for such clients as Adobe, Alcatel, Barnes&Noble, Bloomberg, CDW, HP, IBM, Microsoft, Motorola, Sony, and Visa.
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Author and Indianapolis 500 Driver
Lyn St. James Enterprises
When Lyn St. James completed her first Indy 500 at the age of 45, she was just the second woman in history to race in the event. Some doubted that a woman could keep up with male drivers, and Lyn struggled to get the sponsorship she needed to race. She took eleventh place, and became the first woman to be selected Indy 500 Rookie of the Year. Fueled by inspiration and limitless motivation, Lyn is an award-winning, record-setting example of a woman's success in a male-dominated field. She was a consumer advisor Ford Motors for 15 years, was nominated for a Cable Ace award for her motorsports commentary, and serves on many boards, including NASCAR's Diversity Council and Race Commission, and the Indiana Motorsports Association. Lyn's Women in the Winner's CircleT works to train upcoming young, talented female drivers and provides mentoring and leadership programs for women in the motorsports and automotive industries.
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Founder and Chief Executive Officer
SheSpeaks, Inc.
Aliza Freud is the Founder and Chief Executive Officer of SheSpeaks, Inc., a unique women's insights and word-of-mouth marketing network that stages and showcases products, services and content for companies that want to establish a direct dialogue with target female consumers.
Since SheSpeaks launched in early 2007, its member network has grown to over 50,000 women from across the U.S. SheSpeaks has successfully tested products and services for leading brands in the beauty, packaged goods, and media industries, including Philips, Dove© chocolates, Oxygen, AOL, and Martha Stewart.
Before founding SheSpeaks, Aliza was an executive at the American Express Company's Global Advertising and Brand Management group and led global brand enhancement initiatives.
Aliza holds an MBA from Columbia Business School and is actively involved in the Columbia University alumni community, addressing various groups on marketing, entrepreneurship and women in business. She most recently served as a member of a panel on controlling brand image in a consumer-controlled world. Aliza also recently addressed the Forbes Leadership Network Forum, the Health & Beauty Association Global Expo and the KidPower Food & Beverage Conference on topics related to word-of-mouth marketing.
In addition to running her own business and speaking at industry conferences, Aliza is a mother of two and serves on the board of Step Up Women's Network, a non-profit organization dedicated to developing the next generation of female philanthropists.
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Principal
InsightFarm, Inc.
 Kelley Styring is founder and principal of Insightfarm, a consumer strategy and market research consultancy dedicated to driving business growth through consumer insight. A former Director of Consumer Strategy for Frito-Lay, Kelley is broadly versed in the field of Consumer Insights and Market Research: Her client roster includes leaders in the food, apparel, pet care, baby care, consumer electronics, medical, media, paper, communications and fitness industries.
Her career includes five years at Proctor & Gamble, where she helped create the Premium Line of Pampers, helped introduced body washes to the US market and helped the company acquire the Baby Fresh wipes brand. While with Frito-Lay, she was responsible for Consumer Insights for the $8 billion portfolio of snack products, including the controversial Olestra-based WOW! snack chips.
Prior to becoming a researcher, Kelley was in industrial design, whose work included product aesthetics and human factors engineering for Black & Decker kitchen appliances, and design of the Space Shuttle Communication Center for NASA's Johnson Space Center.
Kelley received her BS in Industrial Design from the University of the Arts, Philadelphia, and her MBA from the University of South Carolina. She and Steve, her husband of 20 years, craft artisan wines, featuring Pinot Noir, on their Oregon farm, Styring Vineyards. They have two children, age 10 and 6, who think the earth revolves around them. And, it does.
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VP, Team Business Development
WNBA
Paula Hanson enters her eighth year with the WNBA and third as SVP, Team Business Development and is located in Denver. In her role, she is a consultant to WNBA teams on all areas of their business operations.
Prior to her current position in TMBO, Paula served as the WNBA's SVP & COO, overseeing the WNBA's day-to-day business operations.
A 33-year veteran of professional basketball, Paula joined the NBA in 1985 as VP of Team Services. In 1996, she was promoted to SVP, Team Operations, where she was responsible for directing the marketing, sales and community relations strategies of the NBA and WNBA teams.
Under Paula's direction, Team Operations established a number of public service initiatives, including the TeamUp Program to encourage youth volunteerism. At the 1984 All-Star Game in Denver, Paula assisted with the first NBA All-Star Weekend, where both the Gatorade Slam Dunk Contest and Schick Legends Classic were established as part of the first All-Star Saturday. She was instrumental in the planning and execution of the All-Star Weekend, the NBA Mid-Year Marketing Meetings and the annual league meetings as well as other team-related NBA events and programs.
Before joining the NBA, the University of Colorado graduate was an executive for the Denver Nuggets for 11 seasons. Her first position in 1974 was as Promotions Director while the Nuggets were still members of the American Basketball Association (ABA). She was then promoted to VP and Assistant General Manager for Business Operations, a position that she held from 1979-85.
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Global Director of Marketing
Shell Lubricants
Lisa Carlson is a witty, tenacious, and driven marketing veteran who brings several years of international experience to her role as Global Director of Marketing at Shell Lubricants. Lisa oversees all marketing programs for the Jiffy Lube brand including the North American franchise organization with more than 2,200 service centers, and Anji Jiffy Lube, a joint venture in Shanghai, China. Through this role, Lisa has placed more of a focus on marketing to women for Jiffy Lube. She recently launched the company's first-ever, nationwide cause-related marketing program - Maintenance Partners for Life - aimed at fighting heart disease in women. The company teamed with the American Heart Association to raise more than $1 million for its Go Red For Women movement.
Lisa has held an array of leadership positions during her tenure with Shell International. These positions have included roles in global business development, customer relationship management and strategic development of shared services, both in the United States and in London. While in London, she launched the Shell Women's Network-UK, which now boasts more than 750 members across the UK.
Prior to joining Shell, Lisa was principal and owner of Powerbase Marketing Group, a database marketing and CRM company located in Dallas, TX. Her primary clients included First USA and Bank One. She has also held senior leadership positions in the financial services and restaurant sectors.
Lisa earned her Bachelor of Science degree in Management from The University of Texas. She is a past president of the American Marketing Association and Bank Marketing Association. She lives in The Woodlands, Texas and is the proud mother of three children: Trei, Caitlin and Christian.
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Consumer Trends Reporter
Snippies
As Snippies' Consumer Trends Reporter, Jennifer Takaki uses her investigative skills and fifteen years of journalistic experience to help solve clients' business problems. Jennifer's experience has taught her that there are more than two sides to every story-and she's always amazed to find out how much you can learn if you just ask.
Prior to Snippies, Jennifer spent six years in Hong Kong producing both news and entertainment programming for the STAR TV Network before moving to New York City to work as a freelance television producer. Her projects included a pilot for the Smithsonian Institute, a documentary about the making of a girl band, and a news & current affairs talk show for the BET network.
Jennifer has also employed her skills in journalism for various market research firms in the fields of consumer packaged goods and pharmaceuticals.
Jennifer is originally from Colorado, where she worked at both a local television station as well as for Encore Media group after graduating from the University of Colorado/Boulder with a degree in journalism.
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Marketing Director
Snippies
Celeste Pietrusza likes people. And she's spent her career watching, listening, and talking to people of all kinds. From the ordinary to the eccentric, suburban IT managers to teen street racers, she's produced videos on just about every demographic in her various roles at Snippies.
Celeste came from a background in documentary research and production to Snippies in 2005. She started as a Production Assistant, but quickly moved on to producing projects for a diverse range of clients, from agencies such as Y & R to Fortune 500 companies such as Procter & Gamble and Microsoft. Celeste spearheaded production for Snippies' omnibus studies on video and has meticulously combed through hundreds of hours of footage on teenagers, bartenders, and moms with young children.
In addition to her work at Snippies, Celeste works as a freelance writer and independent marketing consultant. She volunteers with the Women's Prison Association and American Foundation for Suicide Prevention and in her spare time enjoys swimming, reading, and watching hard-to-find films.
Celeste earned her Bachelor of Science degree in Radio/Television/Film from Northwestern University.
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EVP and General Manager
WE tv
As the executive vice president and general manager of WE tv, Kim Martin oversees all aspects of the network, including marketing, programming, production and scheduling. Kim's efforts are directed at further cementing WE tv as the content destination where strong, confident women connect to fun, entertaining programming focused on pop culture, personal style and relationships. Under her leadership, WE tv has grown dramatically and seen tremendous increases in ratings, including delivery of younger women. She is credited with the rapid growth of WE tv, now available to nearly 69 million U.S. households (Source: Nielsen Media Research, as of January 2008). Under Kim's tenure, WE tv's original programming has grown significantly, with hit series including "Bridezillas," "John Edward Cross Country" and "Secret Lives of Women."
Kim joined Rainbow Media in 1999 as executive vice president of affiliate sales and marketing for AMC Networks, comprised at the time of AMC and WE, then referred to as WE: Women's Entertainment. Prior to her promotion to executive vice president and general manager of WE in December 2004, she served as executive vice president, distribution and affiliate marketing for AMC, fuse, The Independent Film Channel (IFC), WE, LIFESKOOL (then known as Mag Rack) and SPORTSKOOL. In that role, she was responsible for the distribution of all the company's networks and worked with allied distributors in the marketing and promotion of the channels' product.
Before joining Rainbow Media, Kim was senior vice president of affiliate sales for Discovery Networks where she was responsible for managing affiliate sales for the United States and Canada. She was instrumental in promoting Discovery Channel, The Learning Channel, Animal Planet, Travel Channel and Discovery Health Channel, as well as developing and maintaining relationships with regional and corporate multiple system operators. Kim's leadership resulted in overachieved sales goals every year since joining Discovery in 1992. Kim's positions prior to joining Discovery Communications, Inc. include financial advisor for The Legend Group in West Palm Beach and senior sales representative for Mead Johnson & Company, Pharmaceutical Division in Atlanta.
Kim holds a Master of Business Administration from Georgia State University and a Bachelor of Science degree in political science from Georgia College. She is a member of Women in Cable Telecommunications (WICT) and the Cable & Telecommunications Association for Marketing (CTAM). Kim is also a graduate of WICT's Betsy Magness Leadership Institute. She was named by CableWorld in 2006 and 2007 as one of the 50 most powerful women in cable and by Multichannel News & WICT as a member of the 2006 Class of Wonder Women.
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Director of Consumer Promotion Marketing
Kimberly-Clark
As Director of Consumer Promotion Marketing for Kimberly-Clark, Laura Keely believes she has one of the greatest jobs in the world, working on phenomenal brands like Huggies® diapers, Kleenex® facial tissue, Scott® bath tissue and Poise® pads. Laura leads a team of Consumer Promotion experts who make it their job to fully understand women and how to connect with them in meaningful ways. The success these brands have enjoyed in the marketplace is due in part to the team's savvy.
Laura began her career as a radio broadcaster, working as an announcer and as a news reporter, serving as News Director for several stations. After receiving her MBA from Michigan State University, Laura joined Kimberly-Clark, where she worked in brand management on Huggies® diapers, Kotex® products and Depend® and Poise® products. In brand management, Laura gained a variety of experiences, working in areas as diverse as new product development and customer marketing. She joined the Promotions team in 2002, and helped to develop the Integrated Planning process for consumer brands.
Laura has led the Consumer Promotion Marketing team since 2005. With Laura's leadership, K-C promotions have moved into new and exciting directions, including the launch of multi-brand events designed to drive consumer engagement as well as customer volume. These events focus on important areas for women, such as supporting local schools and women's health to fun stuff like room makeovers. One of these programs, Room-A-Day Giveaway, a promotion with the daytime program, The View, has broken profit and volume records for the company.
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VP Communications
California Milk Advisory Board
Tricia Heinrich is vice president of Communications at the California Milk Advisory Board, which represents the nearly 2,000 dairy farmers comprising California's dairy industry, the country's largest. Her responsibilities include public affairs, public relations and media relations programs designed to promote California dairy products to a primary demographic group: moms. The board's award-winning campaigns feature Real California Cheese, Real California Milk and the popular Happy Cows.
Tricia has more than 20 years of communications experience, in corporate, consulting and agency environments. In addition to food and dairy, her consumer marketing expertise also includes computing and iPod accessories and interactive television. Previously, she held executive positions at several communications agencies, including Weber Shandwick Worldwide, and with such corporations as Genesys Conferencing and Texas Instruments. Her clients have included Kensington, Microsoft, HP and the California Speech-Hearing-Language Association.
Tricia holds an MBA in marketing from the University of Houston and a BA in journalism and Spanish from Texas Tech University.
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Director of Brand Public Relations
Kellogg's
Susanne Norwitz has more than 12 years of corporate, agency, non-profit and government communications experience. Most recently, she was the Manager of Global Communications at Dunkin' Brands Inc. in Boston, developing strategic public and media relations programs for the Dunkin' Donuts, Baskin Robbins and Togo's brands. Previously, she worked as a speechwriter for The Honorable Mayor Rudolph W. Giuliani and also led public relations initiatives for non-profits such as Project Sunshine and The Rainforest Foundation.
She earned a Masters of Public Administration from the John F. Kennedy School of Government at Harvard University and a Bachelor of Arts degree from Cornell University.
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President
Learned On Women
 Andrea Learned is a leading women's market expert, speaker and blogger, and the co-author of Don't Think Pink: What Really Makes Women Buy and How To Reach Your Share of This Crucial Market. For eight years, she has inspired and guided traditionally male-dominated industries to reach women more effectively - without alienating men.
Since 2004, Andrea's often unconventional and frequently perspective-changing blog commentary has gained a loyal readership in the hundreds of thousands for the combination of her Learned on Women posts (http://blog.learnedonwomen.com) , her broader business perspective for The Huffington Post (www.huffingtonpost.com), and her contributions to the MarketingProfs.com Daily Fix. Since December 2007, Andrea has also blogged for eBrandMarketing.com - where she launched her contributing editorship with the post, "On Making 'Marketing to Women' Obsolete."
If she is not in front of her Mac typing away, she is likely outdoors with her dog walking the rural roads of Vermont.
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Director, Public Relations
Frito-Lay, Inc.
Aurora Gonzalez joined Frito-Lay in 2005 after spending a year at PepsiCo working on the corporate health and wellness team. In her role as PepsiCo's Director of Health & Wellness Communications, she was responsible for developing programs to promote Smart Spot, which identifies those products that meet the company's nutrition criteria that are based upon authoritative statements from the Food and Drug Administration and the Institute of Medicine. In addition, she collaborated on initiatives geared to expand health and wellness activities to multicultural markets.
At Frito-Lay, Aurora continues to focus on health and wellness and serves as a company spokesperson. In addition to health and wellness, she works on broader company priorities and issues, such as sustainability. Prior to this, Aurora worked at Ketchum Public Relations' Food & Nutrition practice in New York City for nine years. It is here she developed her experience in nutrition communications. She developed award-winning programs that educated consumers on the health benefits of nutritional ingredients such as omega-3. While at Ketchum, she oversaw Frito-Lay's trans fat announcement and subsequently supervised a sensible snack program geared to health professionals. Aurora graduated from Kenyon College in Gambier, Ohio with a BA in Theater.
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National Account Executive
General Growth Properties
Nicole Chumbley has spent the past eight years helping brands connect with their consumers via traditional and non-traditional media. Currently, she works in the Business Development group as a National Account Executive for General Growth Properties. GGP is one of the country's largest shopping mall developers with over 200 malls in its portfolio. Nicole's core job responsibility is to work with brands and agencies utilizing non-traditional marketing initiatives such as in-mall advertising, experiential events, sampling/tours, pop-up retail/experiences, and sponsorship. Additionally, she assists with GGP's B2B initiative, promoting GGP at relevant industry events.
Prior to Joining GGP, Nicole spent six years working for The Wall Street Journal, where she was responsible for selling print and online advertising campaigns. She also worked within the amenity sales group to develop amenity programs for the travel category.
Nicole is a graduate of The University of Iowa and holds a B.A. in Communication/B.A in English Studies.
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National Account Executive
General Growth Properties
Julie has been with General Growth Properties, one of the largest shopping mall developers in the country for nearly four years. She currently works in the Business Development group as a National Account Executive. With over 200+ malls in the US, her primary responsibilities include working with brands and agencies who are interested in targeting consumers (shoppers) via in-mall advertising, on-site promotions, sampling, sponsorship and experiential marketing. Additionally, Julie is part of the national group responsible for the B2B efforts, attending conferences to promote General Growth as a viable option for brands and agencies.
Prior to joining GGP, Julie worked in the entertainment industry, first in NYC on "The Rosie O'Donnell show," then in PR handling the publicity and promotional efforts for movie studios including Warner Bros, MGM, 20th Century Fox and Sony Pictures Classics.
She graduated from University of Cincinnati with a BA in Communications.
Julie is an avid "Wheel Watcher," a huge dog lover, big into sports and travel and is hooked on "American Idol."
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Chief Marketing Officer
E! Entertainment Television &
The Style Network
Suzanne Kolb is Chief Marketing Officer for E! Entertainment Television and The Style Network and General Manager for E! Online. In this role, Suzanne leads all marketing, promotional and public relations efforts for E! Entertainment Television and The Style Network. In addition, she oversees E! Online and works closely with the company's international division in directing brand strategies worldwide.
Suzanne has had enormous success since joining the company in 2004. Under her leadership, E! and Style have solidified their brand positioning among the cable landscape and the networks are on a consistent upward ratings trajectory. 2007 was a record-breaking year for E! and Style with both networks delivering their most watched years ever.
Suzanne also leads the ongoing growth and success of E! Online, the premiere destination for entertainment news and information on the web. She is responsible for the development of original broadband content and the site's 24/7 breaking news capacities, which have expanded to include E! News Now, the hit multimedia series that provides fans with video news segments created by E! News specifically for non-linear platforms. In this capacity, Suzanne plays an integral role in the development and rollout of E! Everywhere, a companywide mandate making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to satellite radio to VOD.
Suzanne is a strong advocate of pro-social causes. In 2007, Suzanne led E!'s partnership with the Environmental Media Association (EMA), the nation's foremost organization uniting the entertainment industry behind environmental causes, to throw the first-ever eco-friendly post-Golden Globes party. She also spearheaded Style's "Raise Your Hand and Make a Difference" initiative encouraging women to play a personal role in combating breast cancer.
Prior to joining E! and Style, Suzanne served as Executive Vice President of Marketing at The WB Television Networks, where she oversaw media planning, print advertising, integrated marketing, affiliate marketing and Kids' WB marketing. She was previously Senior Vice President, Strategic Marketing for The WB. Suzanne was instrumental in developing marketing campaigns for The WB, including those for such signature series as Dawson's Creek, Buffy the Vampire Slayer, Smallville, Gilmore Girls, Reba, Pokemon and Yu-Gi-Oh. Suzanne played a key role in the network's relations with other divisions within AOL/Time Warner, and formed strategic marketing alliances with many of the WB's advertisers including Verizon, Kmart and Pepsi.
Before joining The WB in 1996 as head of print advertising, Suzanne worked on the ABC account for Grey Entertainment. She rose through the ranks at Grey, beginning on ABC's movie, miniseries, specials and theatrical accounts. She left the agency as Vice President, Group Management and was supervisor for ABC primetime, kids' programming and late night.
Suzanne holds a Master of Arts in Communications Management from USC's Annenberg School of Communications and earned her undergraduate degree from Northwestern University.
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Senior Media & Interactive Marketing Manager
The Coca-Cola Company
With nearly 10 years of marketing experience in traditional and online marketing today Stephanie Eaddy is currently a Senior Media and Interactive Marketing Manager for The Coca-Cola Company. In her role, she leads the strategic development and implementation of all media for Diet Coke. Additionally, she leads the creative design and development for online advertising and brand web site creation. Before joining Coca-Cola in 2007, Stephanie led an online marketing team at Verizon Communications to utilize emerging technologies to drive brand health metrics and direct response marketing across national and regional program objectives. Prior to online marketing at Verizon, she spent several years as a brand and marketing manager identifying consumer insights to drive business objectives and delivering integrated marketing programs generating record setting sales, and industry growth during her time at Verizon. Stephanie received her MBA in Leadership and Strategy from Southern Methodist University and her BBA in Marketing from The University of Texas at Austin. Fueled by a passion to understand and influence consumer behavior she has built a career across various aspects of the marketing field, including marketing communications and advertising, brand and product management and media and retail marketing. Recognitions include: Webby Award People's Voice Award, Cannes Silver Lion Award, Promo Magazine Interactive Award, London International Award Finalist, MIXX Finalist, OMMA Finalist.
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