Kelley Skoloda
Partner/Director, Global Brand Marketing Practice
Ketchum

Kelley Skoloda, partner/director of Ketchum's Global Brand Marketing Practice, is a recognized authority on marketing to women. She is responsible for thought-leadership, major client stewardship and Practice growth in the consumer arena. Kelley is the architect of the widely publicized Women 25to54, a communications offering that provides a better way to reach "multi-minding"SM female consumers.

In Kelley's distinguished career with the global, top-ten public relations firm, Ketchum, she has counseled dozens of companies and blue-chip brands including the American Iron and Steel Institute's Canned Food Alliance, Aetna, GlaxoSmithKline Consumer Healthcare, Daimler Chrysler, Kellogg's® Special K® along with other Kellogg's brands, Kimberly-Clark, Libby's and Rite Aid Corporation.

Kelley is a sought-after speaker and commentator on the subject of marketing to women and has been featured in BusinessWeek Online, BRANDWEEK magazine, CNNMoney.com, Today's Chicago Woman, The Washington Post, PRWeek magazine and others.

Kelley's recently launched blog, www.toobusytoshop.blogspot.com, is helping to collect input from women across the country for her upcoming business book, Too Busy to Shop: Marketing to Multi-Minding Women. Be sure to visit the blog and add your opinions. The book is slated for release in the spring of 2009 by Praeger Publishers.

Skoloda earned her M.B.A. from the University of Pittsburgh and her undergraduate degree from Seton Hill University, where she now sits on the Board of Trustees. She and her husband, David, reside in Pittsburgh with their two children, Jake and Ellie.

Fara Warner

Fara Warner is the author of “The Power of the Purse: How Smart Businesses Are Adapting to the World’s Most Important Consumers—Women.” She has written about marketing, advertising, and consumer trends for more than 18 years for The Wall Street Journal, The New York Times, Fast Company, Forbes and other national publications.  

While at Fast Company as a senior writer, she wrote “Nike’s Women’s Movement,” an in-depth cover story of how Nike transformed the way it sells to, designs for, and communicates to women. The article became the basis for her successful business book on women’s consumer and economic power.

She currently is a contributor to Forbes, Fast Company, Mother Jones, Delta Sky Magazine and other national publications. Warner was the 2007-2009 Howard R. Marsh Visiting Professor of Journalism at the University of Michigan's Department of Communication Studies. She now serves as a lecturer at the university, teaching classes on classes on consumer trends, press freedom and global media. She holds a masters degree from Columbia University's Graduate School of Journalism and is a former Knight-Wallace Fellow in Journalism at the University of Michigan.

Marti Barletta

Marti Barletta helps organizations get smart about marketing to women.  She is the author of the groundbreaking book, Marketing to Women and co-author with Tom Peters of Trends.  Her book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders (released in January 2007), breaks the story on the extraordinary, unprecedented opportunity represented by PrimeTime Women™ (women 50-70) and details why companies that don’t get it will get left in the dust.  This is one consumer solution you could literally call “the silver bullet.” 

Marti founded her consulting think tank, The TrendSight Group (www.TrendSight.com), to help companies grow their business and pull ahead of the competition by boosting their marketing, sales, recruiting and retention effectiveness with women.  The recognized international authority on marketing to women, Marti’s dynamic style and passion for her topic make her a popular speaker at corporations and conferences. Combining gender expertise, marketing experience and a lively sense of humor, she delivers eye-opening insights and practical “how to” pointers that audiences find enlightening, entertaining and easy to apply. 

Matthew Egol is a Partner in Booz & Company’s global Consumer & Media team, based in New York. Matt has extensive experience working across media sectors such as television, online, magazines, B2B publishing, radio, and in-store media to drive strategically driven change, develop content strategies, and enhance sales and marketing effectiveness. Matt also works with leading packaged goods companies and retailers to build new capabilities related to consumer insights, shopper marketing, and digital media strategies. Matt has published extensively in publications such as Advertising Age, Strategy + Business, and CMO magazine. He recently co-authored the article “Major Media in the Shopping Aisle” on how in-store media can play a vital role in CPG manufacturers’ and retailers’ efforts to drive greater innovation in their marketing models, enabling opportunities for greater targeting, interactivity and integration with other in-store marketing programs.

Matt holds a BA in economics from Dartmouth College, where he graduated Phi Beta Kappa. Matt also holds an MBA from Columbia Business School, where he graduated Beta Gamma Sigma and received the Abe Shuchman Memorial Award in Marketing.  

Mary Lou Quinlan is the founder/CEO of Just Ask a Woman, strategic marketing consultancy to over 90 blue chip brands since 1999. Her 30 year career spans roles as ad director for Avon, CEO of a major NY advertising agency, as well as CBS Early Show correspondent, MORE magazine columnist and keynote speaker. She’s the author of Just Ask a Woman, Cracking the Code of What Women Want and How They Buy. Her next book, What She’s Not Telling You, launches in November.

As Practice Lead, Tim Rumpler is responsible for imc²’s ever-growing and dynamic consumer marketing practice. As an early adopter and leader in the digital revolution, he maintains and broad and deep network of marketers across the brand marketing and advertising industries. 

Working closely with imc²’s delivery teams across imc²’s client engagements, Tim strives to deliver strategic and relevant marketing recommendations to a host brands. He is satisfied with nothing less than the continual client delight! Tim utilizes his expertise in establishing integrated marketing campaigns that transcend the digital space to drive and deliver bottom-line results to brand teams.

Throughout his career at imc², Tim has established and fostered deep relationships with brand teams at Coca-Cola, Nestlé, Pizza Hut, Procter & Gamble, Kellogg’s, Sara Lee, ConAgra, MARS, GlaxSmithKline, and Dean Foods among many others.

Aliza Freud, a recognized expert on marketing and women’s insights, is the Founder and Chief Executive Officer of SheSpeaks, Inc. SheSpeaks is a marketing and social media platform that creates and operates consumer influencer communities for insights and brand advocacy, with more than 125,000 members across the U.S. that have an immediate reach exceeding 12 million consumers. 

Following more than a decade in corporate, global brand management, Aliza is acutely aware that in this era of increasing consumer control over media, marketers need to be smarter about winning consumers’ attention and about integrating rapidly-evolving social networking tactics into the marketing mix.  She was inspired to create SheSpeaks in 2007, based on the principle that women would thrive in a dedicated online community where they could gather, connect with others and see the power of their voices in action.  Since then, SheSpeaks has worked with leading brands, including Garnier, Heinz, Food Network, Philips, AOL and more, to launch, evaluate and generate buzz about their products and services among target audiences.

Prior to founding SheSpeaks, Aliza was an executive at American Express Company’s Global Advertising and Brand Management group, leading worldwide brand enhancement initiatives and dedicated programs.  In her 10 years at American Express, Aliza led product management, new product development and co-brand partnership initiatives.  She has earned multiple patents for new financial and membership card services including the first for smart/dual card technology.

Amanda Stevens

Amanda Stevens is the CEO of Splash Consulting Group, a specialist communications consultancy she established thirteen years ago. Splash now has offices in Sydney, Melbourne and Auckland and an impressive client list of some of Australia’s leading brands such as Lend Lease, Priceline, Best and Less, Celebrity Slim, Allergan, and Proctor and Gamble.

Amanda is the author of two books, SheMarketing and SheSelling, and is widely recognized as Australia’s leading authority on marketing to women. Amanda has spoken at over 200 conferences internationally and is voted the best speaker of the conference over 80% of the time.

In 2000, Amanda was named Young Business Woman of the Year by Sydney Business Review and in December 2002 won the Young Australian of the Year Award for Career Achievement in New South Wales. In 2003, she was awarded the prestigious centenary medal by the Governor General for business innovation, and in 2008 was selected as part of the exclusive Australian speaker lineup for Donald Trump’s tour of Australia.

As The Crusader, Jeff Weiss motivates and inspires others to rally around a vision or belief. With over 20 years of marketing experience on both the client and agency sides of the business, Jeff has a solid understanding of what it takes to be successful in marketing to women. His stints at Pepsi, Gillette, Dannon and Sprint Canada helped to hone his marketing and business skills, while working on accounts including Kraft, Whirlpool and the Dairy Farmers of Canada ensures that the agency develops and executes brand-building programs that resonate with women.

As The Pragmatist, Deborah Adams delivers the goods with inspired yet practical problem solving. With close to 20 years of experience at Harbinger creating strategy, providing counsel and developing brand-building programs specifically for female-centric products, has provided her with a rich understanding of how to effectively infiltrate the ever-changing female culture. Working for clients such as Kraft, Braun and Dove’s Campaign for Real Beauty, have inspired her to develop programs that not only resonate with women today but leverage the power of creating female brand ambassadors for tomorrow.

With equal enthusiasm for design and strategy, Renita Van Dusen is determined to help clients realize marketing to women is more than a mere niche. As the founder and CEO of Affina, she’s passionate about building brands and helping clients communicate in a visual language that speaks to women – and evokes an emotional response.

A nationally award-winning designer with more than 15 years of experience, Renita has a special interest in empowering women entrepreneurs. Her varied experience includes Marshall Field’s, Mall of America, Wells Fargo, 3M, Imation, New Moon Girl Media, and Royal Caribbean, and she has been featured in the Entrepreneur section of The St. Paul Pioneer Press and in Minnesota Business Magazine.

Renita earned a BFA in graphic design from Iowa State University’s College of Design. She currently lives in Minneapolis, where she balances the roles of business owner, wife, new mom, and active community volunteer – a perspective she embraces to convey the incredible richness and diversity of today’s women to clients.

Jennifer Cawley brings expertise in strategic planning; brand development, cause branding, marketing and program development; national and local media relations; program execution; brand and product launches; research; celebrity spokespeople procurement and management; event planning; and providing in-depth industry and competitive analysis.  She specializes in targeting women and moms.

Jennifer helped develop the Barkley Cause Practice Team and her key areas of expertise include extensive cause marketing experience that ranges from development to implementation, as well as in-depth knowledge of consumer-based public relations with special emphasis with the fashion industry and fashion media. Her experience includes: developing and managing national campaigns, providing media training, securing national television, radio, newspaper, magazine and on-line coverage and appearances, and coordinating events nationally and locally. She is also experienced in writing and coordinating media guides for various audiences. 

Jennifer has managed teams that have received national recognition including the PRSA Silver Anvil Award of Excellence, PRWeek Cause Marketing Awards, The Holmes Report Sabre Awards and the Cause Marketing Forum Halo Awards.

Tracy Chapman

Tracy Chapman knows how to get women to open up. Part explorer, part strategist and part mentor, her abilities to uncover women’s motivations and apply that to business solutions has made her a national expert and sought after consultant on marketing with women. She is Director of Brand Insights at Just Ask a Woman and co-author of the agency’s new book, What She’s Not Telling You: Why Women Hide the Whole Truth and What Marketers Can Do About It. (2010)
For almost 15 years, Tracy has been a pioneer of innovative techniques for mining consumer insights and has helped clients such as Kellogg’s, IKEA, Pfizer and Ethicon, discover the Whole Truths that lead to marketing wins. She has appeared on The Today Show and Businessweek and regularly contributes to her company’s blogs.

Janet Ryan is responsible for building the Shutterfly Sponsorship Program, an initiative that enhances the customer experience by combining value added content and special offers from Shutterfly partners with existing website experiences.

Janet brings more than 20 years experience in media, marketing, sales and general management in online, print and television media businesses. Prior to joining Shutterfly, Janet ran an industry–leading media consultancy, focused on making online media properties more customer–centric and profitable by integrating digital and traditional media businesses. Her clients included MSN, Alta Vista, and CNET, as well as hundreds of special interest dotcoms and print publishers.

Prior to consulting, Janet was vice president of sales at BigBook.com, the first online yellow page business (now part of Verizon). Janet also spent over a decade at Ziff Davis, where she held roles ranging from founding Executive Director of ZD TV, Publisher of MacUser Magazine, Associate Publisher of PC Computing Magazine and Advertising Director of PC Magazine.

As CEO & CVO, Jonni Hegenderfer stays up nights envisioning new paths for effective client communications – paths that have led to the agency’s LIF™style PR and Social LIF™ strategies. By day, she counsels clients on brand-building initiatives, issues management challenges and break-through strategic executions.

Active in the business and PR community, Jonni has been an enthusiastic supporter of the Girl Scouts, the Chicago International Film Festival, the Assistance League of Chicagoland West, the Greater Chicago Food Depository and the Maywood Fine Arts Association. A long-standing entry in numerous editions of  “Who’s Who,” she has been recognized as an Influential Woman in Business by the Chicago Chapter of the National Association of Women in Business.

Bridget Brennan

Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of business strategy firm Female Factor, and author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, July 2009). Her book was called “essential reading” by The Wall Street Journal and “required reading for anyone burdened with a Y chromosome” by Fortune Small Business. It was named a "Top 10 Marketing Book of 2009" by MediaTrust. A recipient of numerous industry awards, Bridget was named U.S. Public Relations Agency Practitioner of the Year by PR NEWS for her work in applying gender psychology to communications.

Bridget has served as an instructor at Northwestern University's Graduate Program in Marketing Communications in the Medill School, and has guest lectured at the Kellogg School of Management, the top-ranked business school in the U.S., and at industry conferences worldwide. She is a member of the Forbes Executive Women's Advisory Board.

She developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Previous to founding Female Factor, Bridget ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. Bridget is a founder of the Marketing to Moms Coalition, a member of the Network of Executive Women and the National Speakers Association. A graduate of Texas A&M University, she is based in Chicago.

As a Client Partner at imc², Kristi Maynor works with imc2's women-focused consumer goods clients as the senior account leader and business strategist. She partners closely with them to drive business results through innovative digital programs. Kristi has worked with clients such as Procter & Gamble on top-tier beauty brands, including Secret, Olay, and Max Factor. She currently leads our business team for Diet Coke as well.

Kristi thoroughly enjoys developing digital platforms built on a well defined brand purpose and embraces the ever-changing social space as a compelling way to engage brands and people.

Prior to imc2, she developed strategic marketing experience and technology solution development at multi-billion dollar companies such as Mary Kay and JCPenney. Kristi was most recently responsible for the U.S. interactive presence at Mary Kay where she collaborated with creative and brand marketing to develop and execute strategies for overcoming online shopping barriers, launching large-scale product and brand promotions, and improving the customer relationship.

Kristi holds an MBA from The University of Texas at Austin and a BS in Information Systems and Mathematics minor from Northwestern State University.

As a marketing director for North American Female Beauty at Procter & Gamble, Kevin Hochman leads over $1 Billion in sales on leading women’s brands including Venus Blades & Razors, Secret Deodorants, and Olay, Ivory, & Zest Personal Wash Products.  Kevin’s brands touch over 50 Million women each day with the purpose of helping women look & feel their best.

Kevin has been at P&G since 1995.  Prior to his current role, he has held roles on CoverGirl Cosmetics, the P&G Walmart Customer Business Development Team and Old Spice & Gillette personal grooming products.

Michele DeKinder-Smith is a seasoned researcher having specialized in marketing, consumer and business research for over 20 years. She has interviewed thousands of business owners and is an entrepreneur herself, who’s taken her business over the million-dollar mark! She understands the needs of large corporations, government agencies and the female entrepreneur. Through her research, publications, consulting and training Michele helps each of these audiences achieve their goals.

Garry is the Director of Marketing Research for Midas International in Itasca, IL, the world's largest provider of automotive services. He began his career about 15 years ago in the financial services industry where he provided expertise in database marketing and model building for such companies as USAA in San Antonio, Texas, and Allstate Insurance in Chicago. Prior to his current position at Midas International, he was a Senior Research Analyst at Harris Bank in Chicago where he oversaw the development and implementation of a variety of customer focused initiatives ranging from segmentation algorithms to profitability models to customer retention programs. At Midas, Garry’s responsibilities include advertising development and strategy, brand health measurement and customer satisfaction. He received his undergraduate degree in marketing from the University of Missouri-Columbia and later his master's degree in marketing research from DePaul University. Garry is married with 2 children and in his very infrequent free time enjoys playing the piano and composing his own music.

Miriam Muléy maintains a vibrant entrepreneurial business as marketing consultant, diversity expert, and business writer/speaker.  She is CEO  of The 85% Niche, a strategic marketing consultancy firm dedicated to helping companies increase market share among women and women of color—a group that controls 85% or more of all purchase decisions.  Miriam’s goal is to dispel the perception that women are a niche, monolithic audience.  Her recently published book, The 85% Niche:  The Power of Women of All Colors—Latina, Black, and Asian provides a monumental body of work on the power of women. 

Miriam, Puerto Rican by ancestry, holds a M.B.A. in Marketing from Columbia University’s Graduate School of Business and a B.A. in Psychology from Marymount Manhattan College. She has 25 years of executive marketing and sales experience in Fortune 100 companies, such as General Motors Corporation where she was responsible for the Women’s market, Hispanics, African Americans, Asians, GLBT and Youth markets; she was a General Manager at Avon Products, Inc. and EVP of Marketing for Carson, a division of L’Oreál.