Women Spread The Word
Media Post, November 1, 2010
Oprah’s Network Promotes Launch Lineup
Media Daily News, November 1, 2010
CDA, Martha Stewart Bake Pact
Mediaweek, November 1, 2010
Hanes Just My Size Bonds With Bloggers
Marketing Daily, October 20, 2010
Katy Perry Launches Nail Polish Line
Brandweek, October 19, 2010
Good Experiences Motivate Women to Share Product Info
eMarketer, October 22, 2010
For Gen Y Gals, Levi's Finds The Plan Is 'No Plan'
MediaPost Marketing Daily, October 20, 2010
Women Trust WOM On Restaurants, But Not Fashion
MediaPost Marketing Daily October 12, 2010
‘Better’ Gets Bigger
Mediaweek, October 10, 2010
Media’s Most Powerful Women Courtesy Forbes and Fortune
Ad Age, October 7, 2010
Betty Crocker Warm Delights Pitches Sweeter Message
Brandweek, September 28, 2010
Women’s Top Brands Listed
Brandweek, September 27, 2010
Unilever to Purchase Alberto-Culver
The Wall Street Journal, September 27, 2010
Meet Google 5, Team Behind ‘Parisian Love’ Super Bowl Ad
Ad Age, September 27, 2010
Fender Empowers Girls To Rock
Marketing Daily, September 22, 2010
L’Oreal Appoints First CMO, Joining CPG, Beauty Peers
Ad Age, September 21, 2010
Estee Lauder’s Counter Makeover
The Wall Street Journal, September 7, 2010
Under Armour Wants to Dress Athletic Young Women
The New York Times, August 31, 2010
Affluent, Generous Young Women Lead Recovery
Marketing Daily, Thursday, September 2, 2010
Mobile Effort Promotes Nine West’s New Collection
Marketing Daily, August 31, 2010
Oxygen, Bravo Score Big In August
Media Daily News, August 31, 2010
Brides Sees Some Gains After Frequency, Focus Shift
Mediaweek, August 29, 2010
Interview with Lauren Zalaznick, President, NBCU Women and Lifestyle Entertainment
Brandweek, August 29, 2010
Why Tiny Tresemme Is Rising to Top of Hair-Care Heap
Ad Age, August 30, 2010
Suiting Up in Jerseys Suitable for Women
The New York Times, August 25, 2010
Report: Women Need To Review Purse Strings
Marketing Daily, August 27, 2010
New Kotex Effort Dangles Undie ‘Makeunder’
Marketing Daily, August 23, 2010
Hallmark Launches Major ‘Martha’ Marketing Push
Media Daily News, August 18, 2010
Investing in Women
Ad Age, August 17, 2010
Is Piperlime a Mean Girl?
Ad Age, August 16, 2010
Marketers Convene at BlogHer Annual Convention
Ad Age, August 10, 2010
Levi’s Woos Women With Curves
Marketing Daily, August 9, 2010
Women Set the Pace as Online Gamers
New York Times, August 8, 2010
Women Shaping Web
Research Brief, MediaPost, August 5, 2010
New Data Shed Light on Women’s Internet Usage
Ad Age, August 3, 2010
How HSN and ‘Eat Pray Love’ Turn Content Into Commerce
Ad Age, August 3, 2010
Glamour Targets e-Commerce With iPad App
Mediaweek, August 3, 2010
The Martha Stewart Brand Is Transcending the Person
Ad Age, August 2, 2010
Coke Partners With WNBA For Parks Program
Marketing Daily, July 29, 2010
Levi’s Chooses Levi’s Girl
Marketing Daily, July 27, 2010
Marketing: The Enduring Equity of Cougar Brands
Ad Age, July 26, 2010
Is Business Getting Girly? Don Draper Reports
Fast Company, July 23, 2010
Fashion Titles See Promising Fall
Mediaweek, July 19, 2010
Oprah Magazine’s iPad Edition Will Sell and Display E-Books
Ad Age, July 14, 2010
Eye Makeup Boosts Cosmetics Growth
Marketing Daily, July 8, 2010
Curves Loses Stamina, Closes Fitness Clubs
Wall Street Journal, July 7, 2010
HSN Launches Major Marketing Push For ‘Eat Pray Love’
Media Daily News, July 6, 2010
Ads Impact Women Online
Research Brief, July 5, 2010
Wash Away Bad Hair Days
The Wall Street Journal, June 30, 2010
Young Women Most Optimistic About Recovery
Marketing Daily, June 29, 2010
No Glass Ceiling for the Best Job in Whole World
The Wall Street Journal, June 29, 2010
Palmolive Makes Shampoo Play in U.S. With Caprice
Ad Age, June 28, 2010
Study: What Women Want (In Online Ads)
Mediapost, June 21, 2010
Nike Women's Biz Gets Pounded as Toning Footwear Kicks Butt
AdAge, June 7, 2010
Inaugural M2W® First Woman Award Honors WASP Josephine Keating Swift
May 27, 2010
Marketing to Women Full Circle Award Goes To Carolina Pad’s Whitlock at M2W®
May 24, 2010
Marketing to Women Best Speaker Award Goes To Midas’ Rosenfeldt at M2W®
May 17, 2010
Marketing to Women Stars Headline 41 Speakers at M2W®
April 13, 2010
Brands Dominate M2W® - 6TH Annual Marketing to Women Conference
April 6, 2010
Marketing to Women Guru Barletta Shows How to Stretch Budgets at M2W®
March 30, 2010
Brennan Explains Marketing to Women Gender Differences at M2W®
March 23, 2010
Brands Examine Grassroots Social Media Marketing to Women at M2W®
March 16, 2010
Brands Catch Up With ‘Always-On’ 360° Marketing At M2W®
March 11, 2010
Marketers Learn What Women Are Really Saying At M2W®
March 2, 2010
Australia’s Amanda Stevens Headlines 6th Annual M2W® - Marketing to Women Conference
February 19, 2010
Method Pulls ‘Shiny Suds’ Ad After Sexism Complaints
Ad Age, December 2, 2009
Scientific American Names Mariette DiChristina EIC
Mediaweek, December 3, 2009
Life After Oprah: Five Things to Know, and What to Expect
Ad Age, November 30, 2009
Will Oprah’s Move to Cable Dampen the ‘Oprah Effect’?
Ad Age, November 20, 2009
JC Penney’s ‘Doghouse’ Lives to Bark Another Season
Brandweek, November 20, 2009
Are Women Better Writers Than Men?
Fast Company, November 13, 2009
Ford’s Breast-Cancer Awareness Effort Gets New Role on ‘90210’
Ad Age, November 16, 2009
A Brand Favored by Muscle Men Wants to Appeal to More Women
The New York Times, November 9, 2009
What Matters to Women as Car Buyers
Brandweek, November 6, 2009
Yes, Virginia, Macy’s Will Bring Back That Campaign
Brandweek, November 7, 2009
Avon’s Brand Evangelists Make Up For Losses
BrandChannel, October 30, 2009
Singer Heads Distribution For Oprah Network
Media Daily News, October 30, 2009
Study Finds HDTV Preference Growing, Differences In Fidelity Of Men, Women
Media Daily News, October 29, 2009
Dove Sweetens Deal With Martha Stewart
Brandweek, October 27, 2009
Women Want More
The New Yorker, October 26, 2009
Lancome Launches IPhone App And Blog
Marketing Daily, October 21, 2009
Heidi Klum To Launch Shoe Line
Marketing Daily, October 23, 2009
Charmin To Staff NYC Restrooms With Bloggers For The Holidays
BrandChannel, October 22, 2009
Walgreens Relaunches Health Corner Web Site
Marketing Daily, October 20, 2009
How Estee Lauder Glammed Up the Social-Media Me
Ad Age, October 16, 2009
Women’s Health Is Ad Age’s Magazine of the Year
Ad Age, October 19, 2009
Pepsi’s Apology for Amp iPhone App Heightens Furor
Ad Age, October 13, 2009
Videogame Firms Make a Play for Women
Wall Street Journal, October 13, 2009
Female iPhone Users More Likely to Tune Out Mobile Advertising
Ad Age, October 14, 2009
Leveling The Playing Field: Women Facing Hurdles, Making Strides In Sports, Marketing
NYSportsJournalism.com, October 12, 2009
Getting a handle on what drives women to buy
Los Angeles Times, October 12, 2009
Lifetime To Launch Web Series
Media Daily News, October 13, 2009
Titles for the Emotional-Industrial-Military Bridal Complex
Ad Age, October 8, 2009
Discovery Taps One of Its OWN for New Network
Media Daily News, October 12, 2009
Estee Lauder Gets Women Ready for Their Social-Media Close-Ups
Ad Age, October 7, 2009
P&G to Launch Custom Beauty Magazine Rouge in U.S
Ad Age, October 7, 2009
Boomer women love David Letterman. Does his workplace infidelity make them…yawn?
VibrantNation.com October 6, 2009
iVillage Taps Meller For VP/Communications
Marketing Daily, October 8, 2009
Bad Taste: Conde Nast Closes ‘Gourmet’, ‘Cookie’
Media Daily News, October 5, 2009
Toyota, Saatchi Sued for ‘Terror Marketing Campaign’
Ad Age, October 2, 2009
Fragrance Foundation Launches ‘One Drop’ Ads
Marketing Daily, October 2, 2009
FTC Cracks Down on Blogger Payola, Celebrity Tweets
Ad Age, October 5, 2009
Study Gauges Changing Roles of Women
Brandweek, September 30, 2009
Frito-Lay In Exclusive Deal With ‘Reader’s Digest’
Marketing Daily, September 29, 2009
Go Girl! espnW Pushes Female High School Sports
Media Daily News, October 1, 2009
Delta Turns JFK Pink For Breast Cancer
Marketing Daily, September 28, 2009
Forget “Shrink It and Pink It”: the Femme Den Unleashed
Fast Company, September 28, 2009
P&G’s BrandSaver Goes Pink
Brandweek, September 25, 2009
Media Brands Bringing Licensing Dollars Home
Ad Age, September 28, 2009
The Female Side of Green
Marketing: Green, September 23, 2009
iVillage Taps Joe Lagani for Top Ad Sales Post
Mediaweek, September 23, 2009
Unilever to buy Sara Lee’s personal care unit for $1.87B
CNN.com, September 25, 2009
French Lawmakers Want Warnings on Retouched Pics
Ad Age, September 24, 2009
Online: Separating The Women From The Moms
Marketing Daily, September 18, 2009
The Sad, Shocking Truth About How Women Are Feeling
Huffington Post, September 17, 2009
Kia Adds Awards Sponsorship To WNBA Deal
Marketing Daily, September 16, 2009
Unilever’s Suave Taps Into Emmy Awards
Marketing Daily, September 17, 2009
Are Women Really Ignoring Social Network Marketing?
eMarketer, September 17, 2009
Ronald McDonald’s Yellow Gloves Go Couture
Ad Age, September 15, 2009
JC Penney Launches New Clothing Line For Women
Marketing Daily, September 11, 2009
‘Beauty Foods’ Growth Rate Pretty Impressive
Marketing Daily, September 10, 2009
A ‘Night’ to Remember: The Impact of Fashion’s Night Out
Women’s Wear Daily, September 12, 2009
How Candace Bushnell’s ‘The Broadroom’ Landed Online
Ad Age, September 9, 2009
How Best Buy’s WOLF Packs Harness Female Insights
Marketing Daily, September 9, 2009
Sharpie Hones Its Fashion Edge With Betsey Johnson
Marketing Daily, September 10, 2009
Six Social Sites Every Fashion Marketer Should Know
Ad Age, September 10, 2009
Brands Dress Up for Fashion Week
Brandweek, September 6, 2009
Beyond Online Ads: P&G Sets $4 Billion E-Commerce Goal
Ad Age, September 7, 2009
Curves Flexes Muscles Against Weight Watchers
Brandweek, September 2, 2009
Andrea Wong Wants to Reinvigorate Lifetime (Step One: Steal Project Runway)
Fast Company, September 1, 2009
Melanie Healey to Head P&G’s North-American Business
Ad Age, September 2, 2009
Hallmark Channel Ups McAvoy To SVP, Marketing
Media Daily News, September 2, 2009
Creativity Knows No Gender, but Agency Creative Departments Sure Do
Advertising Age, August 31, 2009
Under Armour Seeks Agency to Work on Growing Women’s Line
Ad Age, August 31, 2009
Survey: Women More Pessimistic Than Men on the Economy
Ad Age, August 27, 2009
Americans Renew Their Love for Cars—Online
The Wall Street Journal, August 26, 2009
Shopping Cart Psychology
Forbes.com, August 19, 2009
Clinique Names Lloreda To Marketing Position
Marketing Daily, August 21, 2009
‘Project Runway’ Takes Off On Lifetime
Media Daily News, August 21, 2009
Promotion of Gardasil questioned
American Public Media, August 19, 2009
The Women Behind ‘Mad Men’
The Wall Street Journal, August 7, 2009
Creative Directors and Gender: Why the Male Domination?
Ad Age, August 18, 2009
Famous Footwear Succeeds With Online ‘Ice-Cream Truck’ Effort
Ad Age, August 17, 2009
Talking with Women, Not at Them: Successful Online Branding in a Rapidly Changing Arena
Savvy Market Matters, July/August 2009
‘Julie & Julia’ whets foodies’ appetities
Los Angeles Times, August 10, 2009
Where are the women in tech and social media?
Fast Company, August 11, 2009
Famous Footwear Makes a Misstep in Trying to Go Glam
Ad Age, August 10, 2009
Digital ‘Days’: NBC To Stream Soap Opera
Media Daily News, August 11, 2009
Are Apple Gadgets More Female Friendly?
Switched, August 4, 2009
Lane Bryant Launches Plus-Sized Social Community
Marketing Daily, August 3, 2009
Ladies’ Choice
MarketingProfs, August 3, 2009
Local Rite Aid to host new Maybelline New York lip product launch
Drug Store News, July 28, 2009
Sandals, Martha Stewart Team On Weddings, Crafts
Marketing Daily, July 29, 2009
P&G Goes Digital With Print Effort for Always
Marketing Daily, July 29, 2009
Nike Extends Deal With WNBA
Marketing Daily, July 28, 2009
Site Wins Fashion Fans by Letting Them Design
The New York Times, July 26, 2009
More Teams With Candace Bushnell for Web Series
Mediaweek, July 23, 2009
Publishers Fret Over September Issues
Ad Age, July 20, 2009
Disclosure Not Enough to Solve Blogola Problem
Ad Age, July 20, 2009
Women More Reactive Regarding Finances
Marketing Daily, July 16, 2009
P&G looking for acquisitions
Cincinnati.com, July 15, 2009
Sears Shoots, Scores With NBA, WNBA Pact
Marketing Daily, July 15, 2009
Fixing the Economy? It’s Women’s Work
The Washington Post, July 12, 2009
Sara Evans Brought to You by ABC Soaps
Ad Age, July 9, 2009
Lifetime Nabs Rights to CBS Comedy ‘Old Christine’
Mediaweek, July 9, 2009
Warren Heads NY Women in Communications
Media Daily News, July 8, 2009
A Misfit in the Couture Business
The Wall Street Journal, July 8 2009
Burger King’s MO: Offend, Earn Media, Apologize, Repeat
Ad Age, July 8, 2009
Report: Bad News Ahead For Grocers
Marketing Daily, July 7, 2009
Big Picture: Unilever Launches Media Biz Review
Media Daily News, July 6, 2009
Move Aside Alpha Males, Gamma Women Are The Latest Marketing Tool For Meredith
Media Bistro, July 1, 2009
AskPatty.com for Tire Dealers Making an Impact
Tire Review, July 1, 2009
Why Women’s Sites Are Attracting Advertisers Even In A Downturn
PaidContent.org, July 1, 2009
Female buying power spurs shift in design strategy
The Globe and Mail, June 25, 2009
Web site wants to help women drivers find a good dealer
USA Today, June 23, 2009
Pumped-Up Marketing Boosts ConAgra
Marketing Daily, June 26, 2009
Marketing to Today’s Money-Conscious Women
Savvy Market Matters, June 2009
Wendy Williams Moves from Radio to Screen
Ad Age, June 22, 2009
Queen Latifah Launches Signature Scent
Marketing Daily, June 19, 2009
Survey: Hispanic Women Still Spending, Despite Economic Worries
Mediaweek, June 17, 2009
Jimmy Choos for £30? Start queueing now
The Times, June 18, 2009
Hallmark Gives Advertisers ‘Fast Break’
Media Daily News, June 16, 2009
You Won’t Believe Who’s Behind These Viral Videos
Ad Age, June 15, 2009
On Web and iPhone, a Tool to Aid Careful Shopping
The New York Times, June 15, 2009
Ford Backs July 4 Essence Music Festival
Marketing Daily, June 12, 2009
Avon To Debut Reese Witherspoon Fragrance
Marketing Daily, June 12, 2009
Lynx Lets Men Create ‘Ultimate Woman’
Ad Age, June 11, 2009
Beauty Seen as Driver in P&G CEO’s Agenda
Women’s Wear Daily, June 12, 2009
Drugstores inject new life into beauty counters
Chicago Tribune, June 12, 2009
What Danica Patric Could Do for Nascar, Sponsors
Ad Age, June 9, 2009
Oxygen Creates Dance Your Ass Off YouTube Channel
Mediaweek, June 10, 2009
Women Who Blog
eMarketer, June 5, 2009
P&G Discontinues Max Factor Makeup Brand in U.S.
Ad Age, June 4, 2009
Self Magazine Honors Three Women Doing Good
Ad Age, June 4, 2009
Bravo Freshens Up for Next Season
Ad Age, June 1, 2009
Women to Watch 2009
Ad Age, May 31, 2009
Publishers Rush to Mend Tears in Fashion Category
Mediaweek, May 31, 2009
EA Sports Active Hits the Ground Running
The Big Fat Marketing Blog, May 28, 2009
Charlotte Russe leads Top 500 retailers with 633% growth in 2008
InternetRetailer.com, May 27, 2009
Fighting AIDS With Lipstick
Forbes.com, May 28, 2009
Dell’s Della Debacle an Example of Wrong Way to Target Women
Ad Age, May 25, 2009
9 Guidelines For Marketing To Women In This Recession
Marketing Daily, May 27, 2009
Online Lipstick: Internet Sales Gaining
Marketing Daily, May 27, 2009
Chicago Blackhawks draw more women, African-Americans
Chicago Tribune, May 24, 2009
The female advantage
Boston.com, May 3, 2009
This Opera Hasn’t Even Opened, But We Know It Smells
Wall Street Journal, May 20, 2009
Fred Meyer Jewelers Targets In-Market Shoppers
Marketing Daily, May 19, 2009
Mars Send Women Seeking New ‘Fling’ to Porn Site
Ad Age, May 19, 2009
Dell’s Della site for gals causes facepalmage
CNet, May 14, 2009
‘An Explosion’ in Women-Owned Companies?
BusinessWeek, May 19, 2009
Lands’ End Offer Serene Bathing Suit Experience
Marketing Daily, May 12, 2009
Good Housekeeping to Up Trim Size, Cut Rate Base, Raise Cover Price
Mediaweek, May 12, 2009
What’s in your trunk?
VibrantNation, May 12, 2009
Reaching women online: Follow the tribe
VibrantNation, May 12, 2009
Sears Quietly Launches Social Network
Brandweek, May 8, 2009
Walmart to Stop Reporting Monthly Same-Store Sales
Ad Age, May 7, 2009
Grilled Chicken a Kentucky Fried Fiasco
Ad Age, May 11, 2009
KFC Taps Oprah for Second Attempt at Lower-Cal Options
Ad Age, May 6, 2009
Avon Reports Sales Gains, Shifts Ad Spending
Marketing Daily, May 5, 2009
The Sui Target
Vogue.com, May 6, 2009
Chanel Celebrates No 5 Anniversary
Brandweek, May 5, 2009
As Traffic Slips, iVillage Gets a Makeover
Ad Age, May 6, 2009
Country Inns Looks For Love With New Campaign
Marketing Daily, May 2, 2009
Estee Lauder Climbs After Profit Beats Analysts’ Estimates
Bloomberg.com, May 4, 2009
Study Finds Latinas Ambitious, Nurturing
Marketing Daily, April 24, 2009
What Women Want From Marketers: Straight Talk
Forbes.com, April 22, 2009
Marketers Hustle To Launch ‘Econo-Chic’ Products
Marketing Daily, April 24, 2009
P&G: Doing good is good business
Cincinnati.com, April 24, 2009
‘Hills’ Star Partners With Kohl’s On Clothes
Marketing Daily, April 23, 2009
Yes, This Is Where You Can See ‘Project Runway’
Ad Age, April 22, 2009
Study: Latinas Are Technically Savvy Brand Loyal ‘Chief Household Officers’
Ad Age, April 21, 2009
Kodak Zooms In on Women
Brandweek, April 20, 2009
Car Shopping Made Female Friendly
ABC News, April 21, 2009
Unilever Wins Two Awards for Axe, Dove Media Campaigns
Ad Age, April 20, 2009
Men Make Up Online Minority
Brandweek, April 15, 2009
NBC Universal Cablers Make Their Pitch to Women
Ad Age, April 15, 2009
Payless ShoeSource Intros Green Line
Marketing Daily, April 13, 2009
OfficeMax ‘Blogcasts’ New Product Launch
Mediaweek, April 13, 2009
Levi’s to launch women’s innerwear
Business Standard, April 13, 2009
Tide’s Charitable Makeover
Brandweek, April 10, 2009
Daily Beast Inks Monthlong Deal With Luxury Handbag Maker
Ad Age, April 9, 2009
Lifetime Nabs Unilever Presenting Sponsorship
Mediaweek, April 7, 2009
Simplicity Becomes a Selling Point
The Washington Post, April 7, 2009
Why Clearasil Sees a Blemish-Free Future Online
Brandweek, April 6, 2009
Cover Girl Michelle Obama Doesn’t Always Deliver
Ad Age, April 6, 2009
Dannon in Settlement Talks Over Health Claims
Brandweek, April 6, 2009
Hearst’s Country Living to Launch Home Goods Line
Mediaweek, April 6, 2009
How Procter & Gamble Plans to Clean Up
BusinessWeek, April 2, 2009
Upfront: Discovery Debuts OWN Next Year, Networks’ Ratings Rise
Media Daily News, April 2, 2009
Battle of the marketing sexes
iMediaConnection, April 2, 2009
Avon Finds Magazines Work for Young-Skewing Brand
Ad Age, April 1, 2009
CBS, Conde Nast Find Online Banner Ads Worth Only 16% Of A TV Spot
Media Daily News, April 2, 2009
Mars Encourages Women to Have a Fling
Ad Age, March 27, 2009
Marcial: Sara Lee’s Makeover Is Turning Heads
BusinessWeek, March 30, 2009
JC Penney Inks Deal With Wedding Site
Marketing Daily, March 27, 2009
A Strategy When Times Are Tough: ‘It’s New!’
New York Times, March 24, 2009
A Soothing, Predictable Network For Uncertain Times
Ad Age, March 25, 2009
CPG, Beauty Marketers Slashed Spending 14% in Fourth Quarter
Ad Age, March 25, 2009
Estee Lauder Chief Promises a Makeover
The Wall Street Journal, March 27, 2009
Vast Majority of Young Women Caught in the Grip of Common Sense!
Ad Age, March 24, 2009
Queen Rania Proves a Glimmer of Transparency in the Middle East
Ad Age, March 23, 2009
Weight Watchers Adds 13 New Products
Marketing Daily, March 24, 2009
Gap Tests Banana Republic Spin-Off
Marketing Daily, March 24, 2009
Kyra Sedgwick Hooks Up With Tropicana
Brandweek, March 23, 2009
CBS’ NCAA and ABC’s Female-Friendly Shows Split Thursday
Ad Age, March 20, 2009
Q&A: Clorox Promotes ‘Stylish Disinfecting’
Brandweek, March 20, 2009
A Campaign That Erases a Layer of Euphemisms
The New York Times, March 19, 2009
Sears Launches New Branding Campaign
Marketing Daily, March 18, 2009
Will Text Rumor Scare Off Walmart Customers
Ad Age, March 19, 2009
Layaway: Kmart Wins Big With Old Concept Made New
Ad Age, March 18, 2009
‘Dancing’ Star Brooke Burke Tangos With Jell-O
Brandweek, March 17, 2009
Starwood Is First Hotel Partner Of WNBA
Marketing Daily, March 16, 2009
MSLO Bows Cross-Platform Pet Initiative
Media Daily News, March 17, 2009
WE tv Ready to Show Its Upfront Girl Power
Mediaweek, March 15, 2009
Lifetime, Take Me Away
Mediaweek, March 15, 2009
Hello, girls: Recession-hit companies target female customers
The Economist, March 12, 2009
Activia Awareness, Sales Nothing to Laugh at
Ad Age, March 12, 2009
Nike, Playtex Aquafina Join Fitness Challenge
Brandweek, March 11, 2009
Jo-Ann Stores Reports Sew-Sew Results
Marketing Daily, March 12, 2009
Marketing the Woman’s Way: Connect & Collaborate
Examiner.com, March 10, 2009
Verizon Targets Women With Hub Phone
Ad Age, March 9, 2009
When the Going Gets Tough, P&G Gets Philanthropic
Brandweek, March 7, 2009
PAM Offers Sticky Situations Solution
Brandweek, March 4, 2009
General Mills, Target Play on Consumers’ Nostalgia
Ad Age, March 3, 2009
Gender-Bending Brands an Easy Way to Increase Product Reach
Ad Age, March 2, 2009
Food Network Seeing Huge Growth From Web Offerings
Ad Age, March 2, 2009
Rodale Cuts ‘Prevention’ Publisher Ziltz
Media Post, March 3, 2009
Updated: LHJ March Edition Has Cover Girl Issues
Mediaweek, February 27, 2009
Q&A: Dannon Plans More Activity for Activia
Brandweek, February 28, 2009
Saks Selects Shepard Fairey for Spring Ad Effort
Brandweek, February 26, 2009
Mobile Chocolate From Godiva
Marketing Daily, February 27, 2009
What women want
MarketingWeek, February 25, 2009
P&G Expands Venus Shaving Line
Marketing Daily, February 25, 2009
Digerati to Descend on Cincinnati
Ad Age, February 25, 2009
JC Penney Holds Market Spend, Increases Cinema Ads
Marketing Daily, February 23, 2009
Nielsen: Wii’s a Good Fit for Women
Brandweek, February 19, 2009
Giorgio Armani Open Fifth Avenue Store
Marketing Daily, February 17, 2009
Viewers Continue To Date ‘The Bachelor’
Media Daily News, February 18, 2009
Women’s Favorites On TV
Media Post’s Research Brief, February 18, 2009
Ladies only: Hotels cater to female guests
MSNBC, February 16, 2009
Look More Closely At The Lipstick Effect
Marketing Daily, February 12, 2009
Shampoo Brand Finesses Its Look
Brandweek, February 14, 2009
Diet Coke and Duffy urge women to express themselves
BrandRepublic (UK), February 16, 2009
Mucus to Maxi Pads: Marketing’s Dirtiest Jobs
Ad Age, February 16, 2009
Brides.com and Bloomingdale’s Set the Table
Mediaweek, February 12, 2009
Neutrogena Signs ‘Hotel for Dogs’ Actress
Brandweek, February 11, 2009
A Fashionable Lift for the Everywoman
The New York Times, February 11, 2009
Women pitch women at N.Y. event
Variety, February 10, 2009
A Birth Control Pill That Promised Too Much
The New York Times, February 10, 2009
Ford’s Fortunes in China Hinge Partly on ‘Mei’
The Wall Street Journal, February 10, 2009
Recessionistas in the Rainbow Room
Broadcast & Cable, February 10, 2009
Looking gorgeous: What women won’t give up
KTNV.com, February 10, 2009
Unilever Won’t Predict Even As Sales Rise
Marketing Daily, February 5, 2009
Harlequin Offers Free Mobile Romance Novels
Marketing Daily, February 6, 2009
As Layoffs Surge, Women May Pass Men in Job Force
The New York Times, February 5, 2009
Earnings Drop Won’t Keep Kraft From Spending
Ad Age, February 4, 2009
Procter & Gamble Launches Vacation Scents
Marketing Daily, February 4, 2009
40 Million Women Scorned
Adweek, February 4, 2009
New Balance Unveils Pink $uede $hoe
Marketing Daily, February 3, 2009
Hearst Pub Provides Videos To Verizon
Media Daily News, February 3, 2009
Harley Says Guys Ride Back Seat In May
Marketing Daily, February 2, 2009
Sales Fall As Avon Fights Economic Slump
Marketing Daily, February 3, 2009
‘Martha Stewart Living’ Editor Exits
Media Daily News, February 3, 2009
Adidas Says Real Women Can Be In Ads
Marketing Daily, February 2, 2009
Microsoft looks for Xbox love from the ladies
CNET, February 1, 2009
Giving Voice: P&G Bullish On Ad Spending
Media Daily News, January 30, 2009
Hallmark Adds Games To Consumer Site
Media Daily News, January 29, 2009
Domino’ Falls: Conde Nast Closes Shelter Title
Media Daily News, January 28, 2009
Sony Uses Fashion Week to Promote P-series PC
Ad Age, January 28, 2009
Report: Prestige Beauty Biz Fell 3.3% Last Year
Marketing Daily, January 29, 2009
Marketing Movies to “Discriminating Women”
The Huffington Post, January 28, 2009
Davos 2009: Where Are the Women?
HispanicBusiness.com, January 27, 2009
Some lessons in selling MBAs to women
Financial Times (UK), January 26, 2009
Correction: ‘LHJ’ Redesign Not About Economy
Media Daily News, January 28, 2009
Mag Redesigns Don’t Correlate With Bigger Circ, Ad Numbers
Media Daily News, January 27, 2009
Unilever gels with brothers over $411.5m TIGI deal
The Times, January 27, 2009
Is Conde Nast Finally Fostering Digital?
Ad Age, January 26, 2009
Adidas Campaign Stars Candace Parker, Ana Ivanovic
NYSportsJournalism.com, January 23, 2009
Phylicia Rashad Is New Jenny Craig Spokesperson
Marketing Daily, January 23, 2009
TNT, Dove Hair Care unveil impressive promotion via Mindshare
RBR.com, January 22, 2009
ABM honors top female executives in business media, marketing and advertising
BtoB, January 22, 2009
P&G creates TV series for black beauty campaign
Forbes.com, January 21, 2009
Slate’s Double X Aims for Growing Women’s Online Market
Ad Age, January 21, 2009
Starbucks’ Volunteer Push Gets Boost From ‘Oprah Effect’
Ad Age, January 21, 2009
Coach, Burberry Join List Of Limping Brands
Marketing Daily, January 22, 2009
A Female Face on Executive M.B.A.s
The Wall Street Journal, January 20, 2009
Cosmetics giveaway starts Tuesday after price-fixing settlement
Chicago Tribune, January 20, 2009
New Oscar Rules Permit More Movie Ads
Media Dailiy News, January 19, 2009
Following Anna Wintour Through Last Days of Luxe
Ad Age, January 19, 2009
What Do Women Want, and How Do We Get It?
The Huffington Post, January 19, 2009
Video Games Becoming A Mainstream Choice
Marketing Daily, January 19, 2009
Women who hit glass ceiling are pushed to start their own businesses
Chicago Tribune, January 19, 2009
OfficeMax Overhauls to Target Women
Ad Age, January 15, 2009
Mars Dangles Paris in M&M’s Valentine’s Contest
Marketing Daily, January 15, 2009
Women Homeowners: Hot Snowblower (and Chainsaw) Market
The Wall Street Journal, January 15, 2009
Mary Kay’s Rhonda Shasteen Works on a Brand Makeover
Directmag.com, January 1, 2009
Hard Times At The High End: Tiffany Tumbles
Marketing Daily, January 14, 2009
Women Control Gadget Buying Regardless Who Controls the Remote
Gizmodo (The Gadget Blog), January 14, 2009
Kimberly-Clark Touts Room With ‘The View’
Marketing Daily, January 13, 2009
Najoh Tita-Reid Leaves Procter & Gamble
Ad Age, January 13, 2009
Jenny Craig Moves To Zenith, Carat Drops More Pounds
Media Daily News, January 14, 2009
Domino Moved Under New Leadership at Conde Nast
Ad Age, January 13, 2009
She’s Had 104 Jobs!
HR.BLR.com, January 12, 2009
P&G settles Olay patent suit
Cincinnati.com, January 6, 2009
Men, Women Take Different Paths to Communicate
The State Journal, January 8, 2009
Nicole Miller Designs Dresses for Campbell Soup Promo
Promo Xtra, December 30, 2008
Music marketers target female shoppers at home
Reuters UK, January 6, 2009
GameStop Offering Cosmo Subscriptions to Wii Fit Buyers
The Escapist, January 5, 2009
Gillette sharpens its focus on women
Boston.com, January 3, 2009
Department-Store Decline: It’s Not The Economy
Marketing Daily, January 2, 2009
Five Best Campaigns For Women: Was 2008 The Breakout Year?
Marketing Daily, December 31, 2008
Special K Launches Crackers, Blueberry Cereal
Marketing Daily, December 30, 2008
Yum Brands Launches Healthful-Eating Website
Ad Age, December 29, 2008
Harley Adds Muscle To Female-Directed Efforts
Marketing Daily, December 26, 2008
Unilever Gives ‘Ugly Betty’ a Product-Plug Makeover in China
The Wall Street Journal, December 29, 2008
Marketing To Women
Branding Strategy Insider, December 23, 2008
The Perfect Storm
WomanWise, December 2008
P&G Sees Big Opportunities in Recession
Women’s Wear Daily, December 12, 2008
Hearst Beefs Up Online Gaming
Ad Age, December 10, 2008
Why JCPenney’s ‘The Doghouse’ Went Viral
Ad Age, December 10, 2008
Coty To Launch Faith Hill Fragrance
Marketing Daily, December 5, 2008
Talbots Puts Customers In Role Of Hostess At Stores
Marketing Daily, December 5, 2008
Women’s Mags Empower Online Readership
Media Daily News, December 5, 2008
Kimberly-Clark Invites Box Designers For Kleenex
Marketing Daily, December 2, 2008
P&G Tries Again with Pantene
BrandWeek, November 30, 2008
Lagerfeld’s Silent Film Homage to Coco Chanel
Women’s World Daily, December 1, 2008
Susan Lucci Takes Pay Cut as Ads Dry Up for Soap Operas
Ad Age, November 26, 2008
JCPenney Leverages Guilt With ‘Doghouse’ Effort
Marketing Daily, November 21, 2008
Butterball Goes Web 2.0 With Turkey Texts, Blog
Ad Age, November 18, 2008
Meredith Invests In Real Girl Media Network
Online Media Daily, November 19, 2008
Marketing to women amps up savvy factor
The Arizona Republic, November 21, 2008
Levi’s Launches ‘Ultimate Lift’ For Female Derriere
Marketing Daily, November 17, 2008
Mad Women
Forbes.com, November 13, 2008
Targeting the Female Holiday Shopper
eMarketer, November 17, 2008
Social marketing helps The Limited push new site
DMNews, November 17, 2008
Goodbye Seduction, Hello Coupons
The New York Times, November 9, 2008
Gimme Shelter: ‘O at Home’ Folds
Media Daily News, November 7, 2008
Levi’s, Glam Network Team On Campaign
Marketing Daily, November 10, 2008
Online Consumers to Spend Less, Use Coupons This Holiday Season
MarketingCharts, November 2008
Disney, by Design
The New York Times, November 5, 2008
Coldwater Creek Now Expects A Loss
Marketing Daily, November 4, 2008
At the Supermarket Checkout, Frugality Trumps Brand Loyalty
The Wall Street Journal, November 6, 2008
Youth No Longer Defined by Chronological Age; Consumers Stay ‘Younger’ Longer
MarketingCharts.com, November 2008
Macy’s Cuts All Magazine Spending for First Half of ‘09
Ad Age, November 3, 2008
Kindle Offer Glimpse of ROI on Oprah
Ad Age, November 3, 2008
Avon Vows To Keep Advertising, Marketing Spend Up
Marketing Daily, October 30, 2008
Word of the Day: Recession Chic
WordSpy.com, October 2008
Banana Republic, LinkedIn Launch Contest
Marketing Daily, October 29, 2008
ABC Radio Distributes Style, Via Comcast Nets
Media Daily News, October 31, 2008
‘Fashion Rocks’ Rocks No More
Ad Age, October 30, 2008
L’Oreal Posts Weak Quarter Despite Higher Ad Spending
Ad Age, October 2, 2008
Tiffany Unveils Smaller, More Affordable Stores
Marketing Daily, October 27, 2008
Lifetime Taps Lederman To SVP, Series Programming And Development
Media Daily News, October 28, 2008
P&G Gambles On Olay’s ‘Masstige’
Marketing Daily, October 25, 2008
At 50, CorningWare Reaches For A Younger Gal
Marketing Daily, October 24, 2008
Saturn, CBS Team Up for Web Series in Effort to Reach Women
Ad Age, October 22, 2008
Motorola targets women with Moto Jewel
Mobile Marketing News, October 20, 2008
NBC: Kahn, Miskin Take iVillage Reins
Media Daily News, October 20, 2008
Exclusive Shopping Websites Catching On
Ad Age, October 16, 2008
Women Online Provide Frequent Advice on Products: Study
Promo Magazine, October 16, 2008
Lean Times Swell Avon’s Sales Force
The Wall Street Journal, October 15, 2008
Tough Times: Ivanka Cooks Up Lunch Venture With ConAgra
Ad Age, October 14, 2008
Rachael Ray Dishes On QVC
Marketing Daily, October 15, 2008
Good News: NBCU 3Q Profits Up 10%
Media Daily News, October 13, 2008
Want to Be the Topic of Your Own Magazine?
Ad Age, October 9, 2008
Bayer to Pull Yaz Ad After FDA Warning
Ad Age, October 8, 2008
Spreading the Word (and the Lotion) in Small-Town Alaska
The New York Times, October 8, 2008
Executive of the Year: Elle’s Carol A. Smith
Ad Age, October 6, 2008
Women plan to spend less at department stores, mass merchants
Reuters, October 7, 2008
iVillage Partners With ‘Access Hollywood’
Media Daily News, October 6, 2008
Best Buy Opens Store Designed For Women
Marketing Daily, October 6, 2008
Will Max Factor Be the Next Reality-TV Star?
Ad Age, October 2, 2008
Reaching for the Masses: Estee Lauder Cos. Scent to Launch at Wal-Mart
Women’s Wear Daily, October 3, 2008
For Coupon Queens, It’s The Thrill Of The Hunt
Marketing Daily, October 1, 2008
‘Wal-Mart Women’ Vote Remains in Play
The Wall Street Journal, September 26, 2008
Zara’s spare approach to advertising manages to pay off
Chicago Tribune, September 26, 2008
Newspaper-Distributed Health Mags Fight for Ad Pages
Media Daily News, September 29, 2008
You Have a Face That’s Perfect For Radio—and Now TV!
Ad Age, September 29, 2008
Hard to Project ‘Runway’s’ Future After Ruling—Same Goes for Lifetime
Media Daily News, September 29, 2008
Searching for insight-under the passenger seat
Research, September 2008
Wal-Mart Goes Nationwide With Home Line
The Morning News, September 24, 2008
Palin’s appeal slips for some women, recent poll shows
Lansing State Journal, September 22, 2008
Cosmetic surgery in Britain under fire for misleading women
News-Medical.net, September 22, 2008
Gap aims at women’s sportswear
Financial Times, September 23, 2008
Lifetime Rocks ‘Rita’ With Aggressive Launch
Media Daily News, September 23, 2008
In First Overseas Expansion, Bloomie’s To Open In Dubai
Marketing Daily, September 23, 2008
Nintendo Reaches For Women Through Handbags
Marketing Daily, September 19, 2008
Mag Bag: 'Rachel Ray' Cooks Up Success Promo
Media Daily News, September 19, 2008
Saudi Women Find an Unlikely Role Model: Oprah
The New York Times, September 18, 2008
Dawn Detergent Gets Beauty Makeover
The Wall Street Journal, September 18, 2008
Mags Go From Spreads to Screens
Ad Age, September 15, 2008
Election Shows This Generation of Women That Sexism Is Still Alive
Ad Age, September 15, 2008
The End of Consumer Surveys?
Ad Age, September 15, 2008
Glamour Rolls Out Web-Video Platform With Key Advertisers
Ad Age, September 11, 2008
Softer Nike Pitch Woos Europe’s Women
The Wall Street Journal, September 11, 2008
Sears Ups Its Stakes in New York Fashion Week
Ad Age, September 12, 2008
Simon Malls Dress Up to Entice Adults
Ad Age, September 10, 2008
‘Running in Heels’ Joins Stampede of Fashion Reality-Shows
Ad Age, September 9, 2008
Macy’s Rolling Out Itty-Bitty Bloomie’s
Marketing Daily, September 11, 2008
Hearst, Food Net Launch New Mag
Media Daily News, September 9, 2008
Noxzema Finds a New Home With Alberto-Culver
Ad Age, September 8, 2008
SABMiller to roll out globally beer brand for women
BrandRepublic.com, September 8, 2008
Why Sarah Palin Is McCain’s Camaro
Ad Age, September 8, 2008
Kotex, Dot Girl Ink Licensing Deal
Marketing Daily, September 5, 2008
Nestle Goes Nutraceutical With Skincare Launch
Marketing Daily, September 5, 2008
Research Finds Health Blogging Alive And Well
Marketing Daily, September 5, 2008
Lifetime Acquires ParentsClick Network
Ad Age, August 27, 2008
The Body Shop Finds New Way to Beauty
Brandweek, August 26, 2008
Talbot's shares leap 33% on signs of a turnaround
MarketWatch, August 27, 2008
P&G Takes Laundry Brands In New Directions
Ad Age, August 25, 2008
Olympics Draw High Percentage of Women Viewers, and Ads Intended for Them
The New York Times, August 19, 2008
Cosmo TV Ups Canadian Distribution
Media Daily News, August 21, 2008
High-End Beauty Brands Holding Up Well
Ad Age, August 20, 2008
Claiborne Seeks a New Look
The Wall Street Journal, August 21, 2008
Juicy Couture: A business that’s oozing success
USA TODAY, August 15, 2008
At her half-century mark, Madonna proves inspiring to other women of a certain age
StarTribune.com, August 16, 2008
Female Power: VH1 Debuts 2 New Shows
Media Daily News, August 15, 2008
Martha Stewart Living Omnimedia Reshuffles Ad Sales
Ad Age, August 12, 2008
When the (economic) going gets tough: women keep shopping
Inside Retailing, August 11, 2008
Smart Businesses Focus on the Women's Market
iStockAnalyst.com, August 9, 2008
Show Skewers Marths Stewart With Her Blessing
The New York Times, August 10, 2008
Tresemme Says Auf Wiedersehn to ‘Project Runway’
Ad Age, August 7, 2008
Minorities Often a Majority of the Population Under 20
The New York Times, August 6, 2008
CondeNet Positions to Better Compete With Ad Networks
Ad Age, August 6, 2008
Comcast sweetens its online menu with Daily Candy
Associated Press, August 6, 2008
P&G Says It Won't Cut Ad Budget, Despite Rising Costs
Ad Age, August 5, 2008
'Pants' Sequel Gives Girls Top Billing
The Wall Street Journal, August 6, 2008
Women-Friendly Hotel Floors Return, With Modern Twist
The New York Times, August 5, 2008
Burlington Coat Factory Uses Brand-Conscious Ads
Marketing Daily, August 5, 2008
'Mad Men' as Fashion Muse
Ad Age, August 4, 2008
New Products Boost Revelon Sales, Market Share
Marketing Daily, August 1, 2008
Roberto Cavalli To Design Diet Coke
Marketing Daily, August 1, 2008
Study: Skinny Women Better for Bottom Line
Ad Age, July 30, 2008
DIY Enthusiasm Dims As More Women Say ‘Do It For Me!’
Marketing Daily, July 31, 2008
JCPenney Looks To Game To Connect With College Women
Marketing Daily, July 31, 2008
Avon Beauty Sales Climb 19% On Increased Ad Spending
Marketing Daily, July 31, 2008
Coach Sales Up 20% In Quarter
Marketing Daily, July 30, 2008
Black women embrace tech gadgets
The Detroit News, July 30, 2008
Nine West, New Balance Create Line
The Wall Street Journal, July 29, 2008
Unilever Sells Detergent Brands
Ad Age, July 28, 2008
Bonnie Fuller on Team Obama's Tabloid Strategy
Ad Age, July 27, 2008
Japanese Brewers Targeting Women To Boost Sales
OneIndia, July 28, 2008
Why You Seldom See Noxzema Anymore
Ad Age, July 28, 2008
Jennifer Connelly Signs On At Revlon
MediaPost, July 22, 2008
Glam Media Launches in Germany
Glammedia.com, July 17, 2008
NBCU Invests in BlogHer for iVillage; Sets Up Ad Network
Ad Age, July 16, 2008
Wal-Mart Offers Green Gold, Launches 'Traceable' Fine Jewelry
Marketing Daily, July 17, 2008
T-Mobile Gets Solo 'View'
Media Daily News, July 17, 2008
NBC Universal Goes To Court With Designs On Keeping 'Project Runway'
Media Daily News, July 18, 2008
Meet the Powerful and Real Women of the 'Mad Men' Era
Ad Age, July 15, 2008
Nutraceuticals May Be Nearing Tipping Point In U.S
Marketing Daily, July 14, 2008
Better ROI or Your Money Back, Says Buzz Agency
Ad Age, July 14, 2008
Bonnie Fuller: Madonna Still Best Brand Marketer
Ad Age, July 14, 2008
Tide's New Beauty Secret
Brandweek, July 13, 2008
How banks should talk to women
MSN.com/Money, July 10, 2008
Cooking Light Magazine Teams Up with Kimpton Hotels
Ad Age, July 11, 2008
Designing Cars for Low-Carbon Chic
The New York Times, July 9, 2008
'Men At Work' signs to disappear in Atlanta
Atlanta Journal-Constitution, July 9, 2008
Struggling Coldwater Cuts Ads To Focus On Clothes
Marketing Daily, July 10, 2008
Women Entrepreneur Blog Launched
The New York Times, July 9, 2008
For Women's Pro Soccer, A Different Goal
Forbes.com, July 9, 2008
Martha Stewart Heads To Wal-Mart
Marketing Daily, July 10, 2008
How to Become a Word-of-Mouth Marketer
ABC News, July 7, 2008
Bringing Brand Emeril Beyond the Food Network
Ad Age, July 7, 2008
The Changing Face of the U.S. Consumer
Ad Age, July 7, 2008
"As simple as ABC"-Dubai World launches cancer awareness campaign for women
Al Bawaba, July 7, 2008
Pink Label: Victoria's Sales Secret
Ad Age, July 7, 2008
Is there junk in your trunk right now?
USA Today, July 2, 2008
Speaking to Women, With Firsthand Experience
The New York Times, July 2, 2008
What Do Women Want? A Developer Asks, and Listens
The New York Times, July 2, 2008
How Female Marketing Executives Shortchange Their Careers
Ad Age, July 1, 2008
Does This Economy Make My Butt Look Big?
Ad Age, June 30, 2008
Advisers need to adapt to women clients
Investment News, June 25, 2008
Macy's Bikini Breakthrough: Undies With Anti-Cellulite Cream
Marketing Daily, June 24, 2008
Hearst To Test New Mag With Food Network
Media Daily News, June 24, 2008
How fashion marketing influences women
The New Vision (Uganda), June 24, 2008
Will Women Relish Their New Role As Chief Thrift Officer?
Marketing Daily, June 23, 2008
More Women Want Lifetime Movie Network
Multichannel News, June 22, 2008
Oprah's OWN Names President: Robin Schwartz
Media Daily News, June 19, 2008
The Issue: How P&G Brought Back Herbal Essences
BusinessWeek, June 17, 2008
MSLO Names Reece VP, Broadcast Sales
Media Daily News, June 19, 2008
P&G Confident Its Product Line Recession-Proof
Media Daily News, June 20, 2008
Lifetime Entertainment Prez Resigns
Media Daily News, June 19, 2008
Take That, Manolo! Louboutin Is No. 1 Luxury Shoe
Marketing Daily, June 19, 2008
Amana Goes After Champagne Tastes, Beer Budgets
Marketing Daily, June 18, 2008
Creating a Better Rep: Wal-Mart Undergoes An Image Turnaround
Women's Wear Daily, June 17, 2008
A Paler Shade of Summer: Bronzer Sales Slip
Marketing Daily, June 17, 2008
Aveda Debuts New Organic Products, Green Labeling Debated
Marketing Daily, June 16, 2008
NBC Universal Brings Oxygen Into the Fold
The New York Times, June 16, 2008
What Susan Lyne's Leaving Means to Martha Stewart Company
Ad Age, June 12, 2008
New Comedy 'Rocks' At Lifetime
Media Daily News, June 12, 2008
Good Housekeeping Dives Into E-Commerce
Media Daily News, June 11, 2008
Smartphones Now Ringing for Women
The New York Times, June 10, 2008
Toyota: No One's Targeted Black Women Like This
Ad Age, June 9, 2008
Target Grows Makeup Artist Brands, Adds Testers
Women's Wear Daily, June 6, 2008
What the Creators of 'Sex and the City' Know About Marketing That You Don't
Ad Age, June 9, 2008
Wal-Mart benefits from new merchandising focus
Miami Herald, June 6, 2008
Presidential Nominees Tout 'Army Wives'
Media Daily News, June 5, 2008
Women are not strangers to drag racing success
USA Today, June 5, 2008
More cosmetics tryvertising by mail
Springwise, June 4, 2008
A-B Inks Deal For Skinny Water Distribution
Marketing Daily, June 4, 2008
Cake Walk or Humiliation? Bridezillas' Latest Promo Stunt
Ad Age, June 4, 2008
Just Don't Call Her 'the New Yael Naim'
Ad Age, June 3, 2008
Women To Watch 2008
Ad Age, June 3, 2008
Marketers Take Hit As More Consumers Turn To Home Dining
Marketing Daily, June 3, 2008
How to Get Your Brand on 'Oprah'
Ad Age, June 2, 2008
Reebok sets store by women
Moneycontrol.com (India), June 1, 2008
WNBA, Adidas Launch Shooting Shirt Contest
Marketing Daily, June 2, 2008
Forget Wrinkles And Fine Lines: P&G Goes After Skin Tone
Marketing Daily, June 2, 2008
'Sex/City' Poised To Become Era's 'Feel-Good' Movie
Marketing Daily, June 2, 2008
Dior Drops Actress From Ads After China Remarks
The New York Times, May 30, 2008
Under-Age Girls Present Dilemma For 'Sex And City'
The Wall Street Journal, May 30, 2008
Payless ShoeSource Inks Deal With Stylist
Marketing Daily, May 30, 2008
Hallmark Channel Launches Nielson Ratings Tool
Media Daily News, May 30, 2008
Coach Targets China--and Queens
The Wall Street Journal, May 29, 2008
AskPatty is Fired up About Marketing to Women
AskPatty.com, May 27, 2008
Study Shows Blogging Now 'Mainstream' Among Women
Ad Age, May 28, 2008
NBCU Ups Female Muscle With Revamped WE Site
Media Daily News, May 28, 2008
Hallmark Checks Into Hotel Networks
Media Daily News, May 28, 2008
Women say men's role as breadwinner no longer relevant
The Telegraph (UK), May 27, 2008
Divorce: The New Target for Marketers
AdWeek, May 26, 2008
Avon Inks Deal With James Bond Franchise
Marketing Daily, May 27, 2008
Fandango, American Airlines, Westin In 'Sex/City' Promo
Marketing Daily, May 23, 2008
Tiffany Signs Maria Sharapova To Rep Brand
Marketing Daily, May 23, 2008
Courting the Superwealthy at Cartier
The Wall Street Journal, May 22, 2008
Solar-Powered cell phone kiosks for Ugandan women
Springwise, May 22, 2008
Soft Sell: P&G Repositions Always Ultra
Advertising Age, May 22, 2008
Macy's National Approach: Go Local
The Wall Street Journal (subscription required), May 21, 2008
Mr. Clean, Meet Mr. Green
Brandweek, May 20, 2008
Hallmark, Starcom Ink Early Upfront Deal
Media Daily News, May 21, 2008
Will Men Be The Luxury Market's Secret Weapon?
Marketing Daily, May 21, 2008
Talbots profit falls, but chain sees better days ahead
Boston Globe, May 21, 2008
Women 'outpacing men' on social media
DirectNews, May 20, 2008
Famous Footwear Taps Agency, Appoints CMO
Advertising Age, May 19, 2008
Gen Y Is Going To Need Financial Guidance
Marketing Daily, May 19, 2008
Change boosts P&G's Febreze; nearing $1B sales milestone
Chicago Tribune, May 19, 2008
Hershey's Bliss Joins The Experiential Party
Marketing Daily, May 19, 2008
Macy's Partners with FAO Schwarz
PROMO, May 19, 2008
Women In Wealthy Homes Make 2 Of 3 Buying Decisions
Marketing Daily, May 15, 2008
McDonald's signs logo deal with WNBA
Crain's Chicago Business, May 14, 2008
TJX Gains As Consumers Go Bargain Hunting
Marketing Daily, May 14, 2008
What Women Want: Female Drivers' 10 Favorite Vehicles
KRISTV.com, May 13, 2008
NBCU To Debut Digital Health Net
Media Daily News, May 13, 2008
Staples Says File Folders Sum Up One's Peronal Style
Marketing Daily, May 13, 2008
Mercedes Unveils 'Sex And The City'-Linked Ads For New Car
Marketing Daily, May 12, 2008
Ogilvy, Dove Miss Chance to Turn Bad Press Into 'Debate'
Advertising Age, May 12, 2008
Valentino Goes Voom: Brand to Double Sales, Open 35 Stores by 2013
Women's Wear Daily, May 12, 2008
Uma Thurman sues Lancome in advertising dispute
Associated Press, May 10, 2008
Nintendo's Wii Fit Campaign Is Targeted To Women
Marketing Daily, May 8 2008
Zalaznick Heads Women@NBCU, New Unit Links Female-Targeted
Media
Media Daily News, May 8, 2008
Bare Necessities Enters Direct Mail With Catalog
Marketing Daily, May 8, 2008
Strong 1Q: Hallmark Parent Reports 23% Rise In Ad Dollars
Media Daily News, May 8, 2008
Cindy Crawford to Promote P&G's PUR
Marketing Daily, May 8, 2008
Dove's 'Real Beauty' Pics Could Be Big Phonies
Ad Age, May 7, 2008
Bloomingdale's Promotes Frank Berman To SVP/Marketing
Marketing Daily, May 7, 2008
Lifetime Gets 'Runway', But NBC Keeps Producers
Media Daily News, May 7, 2008
Lord & Taylor Has Rober Verdi Chat Up Shoppers In Ads
Marketing Daily, May 6, 2008
Colgate-Palmolive Targets African-Americans With 2 Promos
Marketing Daily, May 6, 2008
For Unilever, P&G, No Good Deed Is Going Unpunished
Ad Age, May 5, 2008
Promotion creates unrealistic HPV hope
6minutes.com, May 5, 2008
Thinking outside the garage
thespec.com, May 5, 2008
Wyndham Worldwide and WOMEN ON THEIR WAY Join Martha Stewart to Celebrate Women of Achievement
CNNMoney.com, May 5, 2008
MSLO, Turbo Chef Sign Marketing Agreement
Media Daily News, April 30, 2008
Avon Sales Up, Despite Weak Results in North America
Media Post Publications, April 30, 2008
P&G Lets Consumers Act as Media Planners
Ad Age, April 29, 2008
Harley Revs Up Female Rider Initiative
Marketing Daily, April 29, 2008
Rona targets women and generation
DiyWeek.net, April 28, 2008
Women's influence as campaign donors skyrockets
DallasNews.com, April 28, 2008
Brands must get real if they are to crack marketing to women
MarketingWeek, April 24, 2008
Sending in the Marines (to Recruit Women)
New York Times, April 21, 2008
Sears Launches ‘Reinvent Your Kitchen’ Campaign
Marketing Daily, April 10, 2008
WNBA Deals with Kia, IHOP, Pitney Bowes
Marketing Daily, April 10, 2008
Future Face of Levi’s: Women’s and Overseas Seen as Keys to Growth
Women’s Wear Daily, April 9, 2008
Finesse Adds Revitalizing Shampoo, Conditioner
Marketing Daily, April 8, 2008 |
