One of the best lines in Paco Underhill’s new book, What Women Want, can be found in it’s introduction: “We live in a world that is owned by men, designed by men, and managed by men—and yet we expect women to be active participants in it.” This reminded me of last year’s M2W® workshop presentation from Heidi Dangelmaier of 3iying and GirlApproved when she stated, “Until now, brands have been defining the standard. They have been telling the female consumer what is useful, what is pretty, what she needs. But now, young women no longer believe the brand truth—they believe their own truth.” More...