Kelley Styring, principal of InsightFarm, has been a popular M2W and M2Moms presenter and with her first book, In Your Purse: Archaeology of the American Handbag, Styring has now found a solid place on the bookshelves of marketing to women leaders in the U.S.

In Your Purse chronicles the first-ever 'dig' into the physical and psychological depths of the only physical object that connects the home, where needs are created, and the store, where purchases are made that fill those needs - a woman's purse. It is at once a financial center, a medicine cabinet, a pharmacy, a cosmetic counter, a communications hub, a safe deposit box, and a stash for keepsakes of irreplaceable sentimental value.

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