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91% of New Homes
66% PCs
92% Vacations
80% Healthcare
65% New Cars
89% Bank Accounts
93% Food
93 % OTC Pharmaceuticals
59% of women feel misunderstood by food marketers;
66% feel misunderstood by health care marketers;
74% feel misunderstood by automotive marketers;
84% feel misunderstood by investment marketers;*2a
91% of women in one survey said that advertisers don't
understand them;*2b
70% of new businesses are started by women
61% of women influence household consumer electronic
buying decisions
37% are more likely to pay attention to brands that are committed to environmental causes.
25% of all products in a woman’s shopping cart nowadays are environmentally friendly.
79% would try your product or service
80% would solidify their brand loyalty
51% would give a company a second chance if a product or service missed the mark the first time
Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks
55% of women spent time reading literature within the last year.
In 1998, only 69% of women between 18 and 24 were involved in home electronics purchases. By 2008, that number has grown to 91%, in part driven by the prevalence of personal electronics such as cell phones and computers.
And they are more educated: the percentage of women who had an undergraduate or graduate degree increased, from 28% to 41%, over those 10 years. *(as opposed to being married, divorced or widowed)
Women make up: *12
47.2 % of major league soccer fans
46.5% of MLB fans
43.2% of NFL fans
40.8% of fans at NHL games
37% of NBA fans
Women purchase 46% of official NFL merchandise
Women spent 80% of all sport apparel dollars and controlled 60% of all money spent on men’s clothing *13
In older groups, women make up a larger percentage of the audience:
31% are women 18-34
32 % are women 35-54
40% are women 55+
74% of male respondents and 62% of female respondents agreed that "women racers bring fans out to the games."
40% of female respondents and 21% of male respondents stated that they would be "more" or "much more" likely to follow motorsport races if more females were involved. *15
40% of the 6.6 million people attending Winston Cup races each year are women *16
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