News Room

Hartford, Conn. - January 13, 2009 — Celebrating five years of bringing together top brand executives and marketing to women thought leaders, the 2009 M2W®-The Marketing To Women Conference, presented by Women@NBCU, April 29 & 30, at the Chicago Cultural Center, is set to give brand and marketing professionals the tools and resources they need to successfully connect with today's female consumers. “The regular rules of marketing have changed,” says Marti Barletta, founder of the TrendSight Group and author of Marketing To Women and PrimeTime Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders. “Women are looking for brands to communicate and connect with them in new and surprising ways.”

“I am so honored to once again be part of the M2W® program and not only help celebrate five years of marketing to women success, but be a participant in the dialogue of ideas on how all brands and industries can benefit by being smart about their marketing to women initiatives now and in the future,” says Barletta. Barletta and Fara Warner, author of The Power of the Purse: How Smart Companies Are Adapting to the World's Most Important Consumers-Women are just two of the renowned marketing to women experts who will be part of the fifth anniversary program.

In addition, M2W® will serve as an official launch event for the new book, Too Busy to Shop: Marketing to Multi-Minding Women by popular M2W® presenter Kelley Skoloda, partner/director for Ketchum Public Relations, associate sponsor of M2W®. "We are delighted to sponsor and participate in M2W®, which is celebrating its fifth anniversary. In a very short time, M2W® has become a respected and ‘must-attend' event in the marketing and communications world,” says Skoloda. “I am particularly excited to attend this year as the conference will serve as the national springboard for the launch of my new book."

“For the past five years, M2W® has given attendees the opportunity to gain valuable insights into what is working best when it comes to reaching women,” says Nan McCann, president of PME® Enterprises, LLC, producers of M2W®. “This year is no exception—the speakers and content, the networking and connections, the entire atmosphere is one that will truly inspire brand leaders to reach new heights with their marketing to women strategies.”

M2W® is produced by PME Enterprises, Hartford, CT. Please visit www.m2w.biz for more details or to register for M2W®.