Hartford, Conn. - October 23, 2008 — Women@NBCU has become the Exclusive Presenting Sponsor of the 5th Annual M2W®—The Marketing To Women Conference, April 29 & 30, 2009, at the Chicago Cultural Center. Celebrating five years of bringing together top brand leaders and marketing to women experts, this year’s conference is set to give business and marketing professionals the tools and resources they need to increase their emotional, cognitive and financial share of the lucrative women’s market.

“When it comes to marketing to women across all life stages on numerous platforms, Women@NBCU is the place, with our wide range of female skewing properties from Oxygen to iVillage to TODAY, ” said Lauren Zalaznick, president of Women and Lifestyle Entertainment Networks. “We are thrilled to be the lead sponsor of this conference, the ideal forum to share our valuable insights on the highly-coveted female marketplace.”

“With their brands, content and programming, Women@NBCU has become the leader in providing women direct access to the information they need—exactly when they need it,” says Nan McCann, president of PME Enterprises, LLC, producers of M2W®. “Having them share their insights and expertise from the M2W® stage is the perfect way to celebrate the fifth anniversary of this conference.”

The 2009 conference promises to provide attendees with top-notch speakers and presenters that will address such issues as connecting with women in the digital space, global marketing, retail today and how to effectively engage women in word-of-mouth campaigns. Attendees will have ample opportunities to connect and learn from one another through solution-based workshops, drill-down discussion groups, insightful case studies and great networking events.

Women@NBCU is the Exclusive Presenting Sponsor of M2W®. Associate Sponsors include: Draftfcb, Ketchum Public Relations, Enguage, SheSpeaks, Barkley and Lifetime.

M2W® is produced by PME Enterprises, Hartford, CT. Please visit www.m2w.biz for more details or to register for M2W®.

About Women@NBCU:
Launched in May 2008, Women@NBCU is a powerful combination of media assets reaching women across multiple platforms. This content and marketing initiative creates custom solutions for advertisers to connect with this desirable demographic through NBC Universal brands, including Oxygen, iVillage, “Green is Universal,” as well as other female-skewing properties such as the "TODAY” and certain NBC primetime programs.