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The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
By 2010, Women Will Account for 50% of US Private Wealth -
Business Can Take Steps Now to Tap Into This Opportunity
Hartford, Conn. - January 10, 2006 -- The 2nd Annual M2W®-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center, is the premier national marketing conference designed to help businesses learn how to increase their emotional and financial share of the lucrative and accelerating women's market.
"There is an exciting gender shift in the marketplace," says Nan McCann, Producer of M2W®. "Women currently control $7 trillion in consumer and business spending. Women-owned businesses employ more people in the US than all Fortune 500 companies combined. Women are the majority users of the Internet and have surpassed men as the primary consumers of computers, cameras and PDA's. M2W® is designed to help brands maximize opportunity where the consumer power is strongest. with women."
Fara Warner, author of The Power of the Purse and M2W® keynoter says, "As we enter the 21st century, women's financial might is set to exceed all expectations, and women will begin to wield the enormous clout that money and power is bringing them. Business would do well to notice this economic revolution. What women demand today goes far beyond the simplistic marketing efforts of the past that too often focused on women as a minority. Businesses that recognize the immense and growing financial power of women - and how that power is reshaping the very fabric of our society-will have found an incredible competitive advantage that they can capitalize on for decades."
M2W® attendees will hear from leading marketing-to-women experts through world-class keynote speeches and hands-on workshops as well as participate in a variety of fun, unique networking events. This year's M2W® will also feature a live, interactive, on-stage focus group with women consumers. There is truly something for every marketer focused on increasing share with women.
M2W® is presented by Frank About Women. It is sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Paramount Market Publishing, Premier Retail Network and The TrendSight Group. Fast Company is the Media Sponsor. Getty Images is the Imagery Resource.
M2W® is produced by PME Enterprises, Hartford, CT. |
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Here is your chance to become part of The Nation's
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