Hartford, Conn. - February 19, 2008 -- Former NY Congresswoman Susan Molinari will show marketers how the women's vote is transforming the way candidates campaign and how they can use these insights to do better business with women during the 4th Annual M2W®-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center.

"The political landscape has changed with women having a much greater role in shaping our culture," says Molinari. "During my M2W® presentation, I will share what we have discovered to be the driving factors behind the women's vote this election and how candidates and campaigns are responding." Molinari is currently the chairman and chief executive officer of The Washington Group, president of Ketchum Public Relations, and serves as a national co-chair for WE tv's WE Vote '08 campaign.

As part of WE tv’s public affairs initiative, WE Empowers Women, WE Vote ’08 works to educate women on issues important to them, such as healthcare, education, the economy, the war in Iraq and Afghanistan, and homeland security. 

“As a brand, WE tv has expanded beyond providing women with entertainment, by offering necessary information and the tools that they need in order to have a strong voice in the 2008 Presidential election,” says Kim Martin, general manager, WE tv.  “I will present details of our WE Vote ’08 campaign to M2W®, sharing how our network has become instrumental in reaching women to register to vote, to educate women on issues of importance, and galvanizing them to get to the polls in November, 2008.” 

M2W® is the premier national conference for marketers looking to engage their brand with the lucrative women’s market. Glam Media is the Exclusive Presenting Sponsor of M2W® with Associate Sponsors Ketchum, Draftfcb, General Growth Properties, Real Living, Content That Works, Paramount Market Publishing, WE tv and Engauge.  SheSpeaks is a Workshop Sponsor, MS&L and Pink Tank are Break Sponsors and Publicis is a Lunch Sponsor.  Snippies is the Video Journalism Resource.  PINK Magazine and Fast Company are Media Sponsors and Getty Images is the Imagery Resource.

M2W® is produced by PME Enterprises, Hartford, CT. Please visit www.m2w.biz for more details or to register for M2W®.