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The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
360 Degrees of Messaging-Media Experts Share How to Effectively Reach the Female Consumer
Hartford, Conn. - February 21, 2006 -- The 2nd Annual M2W®-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center, is the premier national marketing conference designed to help brands increase their emotional and financial share of the powerful women's market. Marketing to women leaders will explain why tailoring marketing messages to specific target groups is increasingly important with today's diverse media options.
"The marketing industry is in the middle of an extreme make-over, and who loves the magic of a good make-over more than women?" says Anne White, VP with Premiere Retail Networks and M2W® presenter. "This is an exciting time for creative marketers to try something new and to change our industry forever. Advertising is becoming more contextual in our lives. 'Out of Home' Television is just one of the ways that strategic marketing leaders are reaching consumers. Reaching women today requires a comprehensive 360 degree approach."
Kelly Mooney, president and chief experience officer at Resource Interactive notes, "Women's economic clout is widely recognized. Women have become major players in retail sectors formerly-or presumably-the province of men." In her M2W® presentation, "Women and the Web: Leveraging the Love Affair!" Mooney will discuss how women have become chief users of the male-invented and programmed internet. She explains, "In 2005, women represented 58% of total online spending, but ecommerce remains, for the most part, an androgynous zone. As more print and broadcast advertising campaigns extend to broadband-enabled web audiences, gender targeting will increase."
M2W® attendees will hear from leading marketing-to-women experts through world-class keynote speeches and hands-on workshops as well as participate in a variety of fun, unique networking events. This year's M2W® will also feature a live, interactive, on-stage focus group with women consumers. There is truly something for every marketer focused on increasing share with women.
M2W® is presented by Frank About Women. It is sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Draft, Content That Works, Excellent Women Club, Paramount Market Publishing, Premier Retail Network and The TrendSight Group. Fast Company is the Media Sponsor. Getty Images is the Imagery Resource.
M2W® is produced by PME Enterprises, Hartford, CT.
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