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The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
Motorola, Others To Show Brands How To Sell Their Marketing To Women Initiatives Up The Corporate Ladder During M2W®-The Marketing To Women Conference
Hartford, Conn. - February 4, 2008 -- How can you successfully sell to women externally if you can't sell your concept internally? Motorola and Harley-Davidson will be among the brands sharing their strategies for achieving internal buy-in during the 4th Annual M2W®-The Marketing To Women Conference, May 8-9, 2008, Chicago Cultural Center.
"The challenge is not so much to sell outside of your company-women are hungry for the right products and messages," says Severine Zaslavski, director of women's markets for Motorola Companion Products. The challenge is really to sell inside-learning how to elevate this one idea into a sustainable, integrated platform."
"Harley-Davidson has encouraged women to ride for decades, but the company's efforts have increased over the last few years due to strong support at all levels of management," says Leslie Prevish, women's outreach manager for Harley-Davidson Motor Company. It's important to provide internal stakeholders with research on the potential of the women's market and collaborate with resources across the company to develop integrated plans that provide measured results."
Zaslavski and Prevish will be among the brand managers participating in a change management panel led by Marti Barletta, author of ground-breaking books Marketing To Women and PrimeTime Women and CEO of The Trendsight Group. Barletta will also be keynoting on this topic with her own action steps for getting internal approval for marketing to women campaigns. "This year, M2W® will not only be providing attendees with the best in marketing to women ideas, but will be giving them the action steps needed to implement and launch their ideas internally," says Barletta.
M2W® is the premier national conference for marketers looking to engage their brand with the lucrative women's market. Glam Media is the Exclusive Presenting Sponsor of M2W® with Associate Sponsors Ketchum, Draftfcb, General Growth Properties, Real Living, Content That Works, Paramount Market Publishing, WE tv and Engauge. SheSpeaks is a Workshop Sponsor, MS&L is a Break Sponsor and Publicis is a Lunch Sponsor. Pink Magazine is the Media Sponsor and Getty Images is the Imagery Resource.
M2W® is produced by PME Enterprises, Hartford, CT. Please visit www.m2w.biz for more details or to register for M2W®.
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