The Very Latest News About Marketing To Women Contacts: Nan McCann · 860.724.2649 x 13 Patti Minglin · 630.209.2524 · pminglin@comcast.net Does Your Brand Get Women? 2007 M2W™ Conference Provides Expert Guidance, Resources and Solutions to Help Brands Increase Share in Lucrative Women's Market Hartford, Conn. - February 6, 2007 -- Nowhere is it more critical to understand your target than when you are marketing to women. Simply focusing on her likes and dislikes will not work. Understanding the complexities of the modern lives of today's woman, her family, desires, social causes and long-term goals must all be addressed to have an impact. The 3nd Annual M2W™ .The Marketing-to-Women Conference, April 25-26, 2007 at the Chicago Cultural Center, is the premier national marketing conference designed to address these topics and help brands increase financial share with the increasingly powerful $5 trillion dollar women's market. This year's M2W™ presentations and workshops will tackle such key issues as understanding the modern woman, the critical nature of WOM, reaching the new female majority: unmarried women, marketing to boomer women, launching products and services targeted to women and understanding the female brain. "M2W™ truly brings the foremost experts in marketing to women together with brand and agency decision makers providing cutting-edge research, effective solutions and invaluable networking resources," says Nan McCann, president of PME Enterprises LLC, M2W™ producer. Marti Barletta, CEO of The TrendSight Group, author and M2W™ presenter notes," There's so much Marketing to Women momentum in the business world that the 2007 M2W™ Conference should not be missed." Barletta adds, "At M2W™ , I will share findings from my newest book, PrimeTime WomenTM: How to Win the Hearts, Minds and Business of Boomer Big Spenders. Boomer women are energetic, influential and poised to spend. They are the silver bullet for successful marketers." All M2W™ attendees will receive a complimentary copy of Barletta's book. M2W™ is sponsored by WE tv, DraftFCB, Ketchum, Content That Works and Paramount Market Publishing. Media Sponsors are Fast Company and Pink Magazine. Getty Images is the Imagery Resource. M2W™ is produced by PME Enterprises, Hartford, CT. |
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