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The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
M2W® - First Ever Conference on Marketing to Women
Hartford, Conn. - March 23, 2005 -- Consumer product companies seeking a primer on marketing to women should mark their calendars for April 18 & 19, 2005, when Frank About Women presents the inaugural M2W®-Marketing to Women Conference in Chicago at the Chicago Cultural Center. Those interested in attending may register through the conference website at www.m2w.biz.
This two-day gathering of brand and agency decision makers provides access to nationally and internationally recognized leaders in marketing-to-women. M2W® offers a unique opportunity for peer-to-peer networking on this hot topic. The conference is designed to help businesses learn how to grab their share of the female consumer market that accounts for nearly $6-trillion annually.
"We believe the very survival of most brands today depends on their ability to strike a relevant chord with women," said Carrie McCament, Co-Founder and Managing Director of Frank About Women. "Our ongoing commitment to helping marketers express brand messages that resonate with female consumers made our decision to serve as M2W®'s presenting sponsor an obvious one."
Frank About Women is the largest marketing-to-women consultancy, and has developed and executed marketing and communications initiatives for a wide range of corporations and organizations across industries. In addition, Time Inc. Women's Group is title sponsor of the M2W® Conference. Associate sponsors include: Lincoln Financial Group, Marketing to Women Newsletter, Kimpton Hotels & Restaurants, Paramount Publishing and TrendSight Group. Fast Company is the media sponsor for M2W®, and Getty Images is the Imagery Resource.
Led by Conference Leadership Committee Chair, Marti Barletta, President of the Trendsight Group and author of Marketing to Women, the M2W® program features keynotes, general sessions, panels, workshops, receptions and special events. Highlights include case studies and how-to sessions on topics such as media, creative, research, purchasing habits and point of sale interaction.
M2W® is produced by PME Enterprises, Hartford, CT. |
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