| |
|
| |
The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
Marketing Experts Reveal Latest Research to
Help Brands Build Share with Women
Hartford, Conn. - March 30, 2006 -- The best and brightest in female consumer research and marketing will gather for the 2nd Annual M2W®-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center. M2W® is the premier national marketing conference designed to give brands the research, resources and connections needed to drive sales in the $7 trillion dollar women's market.
A recent survey found that 91% of women said advertisers don't understand them. Since women account for 85% of all consumer purchases, understanding how they process information and make purchase decisions is critical to building share with female consumers. M2W® provides those insights.
Jennifer Ganshirt of Frank About Women says, "Research and scientists have enabled us to understand that the brain chemistry of a woman falling in 'love at first sight' is different than that of a long term attraction." In her M2W® presentation, Now You're Speaking Her Language! Turning Simple Flirtation into a Lasting Brand Commitment, Ganshirt will explain the dynamics of a creating a spark with women and show marketers how to evolve brand flirtations into eternal brand commitments.
"Almost 19%, one in five women in daytime television is full-figured compared to 11% in primetime," according to Ira Mayer, Publisher of the Marketing to Women Newsletter. In Mayer's presentation his new research, Trends in the Portrayal of Women in Advertising, will show how advertisers are and are not employing more diverse, realistic women in marketing messages. "We'll take a look," Mayer said, "at how women are portrayed in TV and print ads and what works and what doesn't."
M2W® is presented by Frank About Women. It is sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Draft, Content That Works, Excellent Women Club, Paramount Market Publishing, Premier Retail Network, GlaxoSmithKline Os-Cal® and The TrendSight Group. Fast Company is the Media Sponsor. Getty Images is the Imagery Resource.
M2W® is produced by PME Enterprises, Hartford, CT. |
| |
|
|
|
 |
| |
Here is your chance to become part of The Nation's
Premier Conference on Marketing to Women... |
|
 |
 |
|
| Sign up to receive more M2W® information |
|
|
| |
| |
|
