| |
|
| |
The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
Real World Examples and How-To Sessions Help Marketers Sharpen Their Sales Skills with Women
Hartford, Conn. - April 12, 2006 -- 2nd Annual M2W®-The Marketing to Women Conference, May 8-9, 2006 at the Chicago Cultural Center will include real life case studies and how-to workshops from leading consumer marketing experts. M2W® is the premier national marketing conference designed to give brands the research, resources and connections needed to drive sales in the $7 trillion dollar women's market.
"Women shop, men buy! Their purchase paths are as different as night and day," says Marti Barletta, M2W® Conference Chair, author and CEO of the TrendSight Group. In her M2W® workshop, Face to Face-Your Female Consumer, Barletta will examine what it takes to make the sale with women. "Convert female prospects into customers by understanding her purchase process and delivering the information she craves at the right time and in the right place."
Diane Ridgeway-Cross of Frank About Women says, "The great debate on the marketing to women front continues to be about Dove's Campaign for Real Beauty. At Frank About Women we have delved deeper into what it means to be a 'real woman,' and our study found that today's woman is more than skin deep." She and her colleague Jennifer Ganshirt, in their workshop The Naked Truth-Is Your Message Only Skin Deep?, will share insights on how to truly connect with all four layers of today's "real woman".her body, her mind, her heart and her soul.
Strategic timing can also be a key factor. Using the successful Plan for Your Health campaign as a real world case study, Jill Griffiths, VP/Head of Aetna Business Communications and Laurie Mobley, VP/Group Manager, Director of Healthcare, Ketchum South, will show the value of being there at "reachable, teachable moments" when women are primed to act.
M2W® is presented by Frank About Women. It is sponsored by Ketchum, Lifetime TV, Kimpton Hotels & Restaurants, Marketing To Women Newsletter, Draft, Content That Works, Excellent Women Club, Paramount Market Publishing, Premier Retail Network, GlaxoSmithKline Os-Cal® and The TrendSight Group. Fast Company is the Media Sponsor. Getty Images is the Imagery Resource.
M2W® is produced by PME Enterprises, Hartford, CT. |
| |
|
|
|
 |
| |
Here is your chance to become part of The Nation's
Premier Conference on Marketing to Women... |
|
 |
 |
|
| Sign up to receive more M2W® information |
|
|
| |
| |
|
