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The Very Latest News About Marketing To Women
Contacts:
Nan McCann · 860.724.2649 x 13
Patti Minglin · 630.209.2524 · pminglin@comcast.net
Re$ult$ Revealed by Companies Targeting the
Lucrative Women's Market
Hartford, Conn. - April 13, 2005 -- M2W®-The Marketing To Women Conference, April 18th and 19th at the Chicago Cultural Center, is designed to help businesses learn how to achieve a better understanding of the female consumer and build their financial share of the powerful women's market. Leaders on the subject will provide real-world insights during case study presentations at the two day conference.
Women account for 85% of all consumer purchases. American women spend roughly 6 trillion annually. From category to category, women account for the majority of purchasing decisions.
"Marketing to women isn't just marketing and it's not just about women! Marketing to women isn't about singling out and selling to half the world's population based purely on their gender, but embracing them for the values they live by and those they aspire to. Not recognizing this fundamental truth would hugely underestimate this group, its wants and needs," explains Laura Dambier, V.P. Lincoln National Insurance Co. Dambier will present a case study at M2W® about one strategy Lincoln is employing and the results it's having in the women's market.
"The key to successfully marketing to women is to discover her 'unconscious' emotional motivators to purchase," says Dori Molitor, CEO and President of WatersMolitor, a full service agency specializing in marketing to women. Molitor will team up with Tom Bierbaum, Director of Marketing, Schwann Foods, for a unique brand and agency presentation detailing the success achieved with Asian Sensations, Schwann Food Company's new line of Contemporary Asian-inspired frozen snacks. The duo will review WatersMolitor's proprietary approach that led them to insights which emotionally connected moms and teens to Asian Sensations.
Another case study at M2W® will take the form of a live, on-stage, interview with Nancy Brooks, VP of Best Buy. Linda Tischler, Senior Writer of Fast Company, will interview Brooks and discuss the ambitious retail approach Best Buy is taking with female consumers.
M2W® is presented by Frank About Women. It is sponsored by Time Inc. Women's Group, Lincoln Financial Group, Marketing To Women Newsletter, Kimpton Hotels & Restaurants, Paramount Publishing, The TrendSight Group and Fast Company. Getty Images is the Imagery Resource.
M2W® is produced by PME Enterprises, Hartford, CT. |
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