2012 Schedule

M2W® is a two-day conference featuring a series of general sessions, keynotes, workshops, and roundtable discussions. Breakfast, lunch and breaks on both days, as well as receptions on Monday and Tuesday evenings, add to the collegial ambiance and will help you maximize your networking and peer-to-peer learning opportunities.

M2W®is part of Women Mean Business!™ Week, a multi-event promotion about the national and global impact of women’s purchasing power across every brand and every category. Many of the Women Mean Business!™ Week Pre-Conference events are included in your M2W® registration at no extra charge!

Check back soon for updates to the 2012 M2W® schedule.


DAY ONE Tuesday, April 24, 2012 All Conference sessions & activities are at the Chicago Cultural Center

7:30-8:30		Registration & Networking Breakfast

8:30-8:45		WELCOME Nan McCann, President, PME Enterprises, LLC & Co-Founder, M2W® Jacinta Devlin, Project Manager, M2W®, PME® Enterprises, LLC

8:45-9:00		OPENING KEYNOTE (By Video) Tom Peters, Author, In Search of Excellence and All The Little BIG Things: 163 Ways to Pursue Excellence, plus 16 other books that keep him at the forefront of the management guru industry he invented!

9:00-9:30		MARKETING PREMIERE

9:30-10:00		CASE STUDY

10:00-		NETWORKING BREAK

10:30-		NEW RESEARCH

11:00-		360 Degrees of Marketing to Women- Research Premiere! Maria Reitan, Senior Principal, Chair, Lifestyle Marketing & Marketing to Women and Kelly Thompson, Director of Brand Planning, Carmichael Lynch Spong

11:00-		THREE WORKSHOPS 1. Branding & Design 2. Social Media 3. Sports & Today’s Women

11:45-1:00		NETWORKING LUNCHEON with Keynote Speaker

1:00-1:30		AFRICAN AMERICAN WOMEN Why Black Still Matters Pepper Miller, President, The Hunter Miller Group, Co- Author, What’s Black About It? and Author, Why Black Still Matters

1:30-2:00		NEW RESEARCH GfK Roper Custom Research North America

2:00-2:45		THREE WORKSHOPS 1. Branding & Design 2. Social Media 3. Sports & Today’s Women

2:45-3:15		NETWORKING BREAK

3:15-3:45		CASE STUDY

3:45-4:15		CASE STUDY

4:15-5:00		CLOSING INSPIRATIONAL KEYNOTE Bill Rancic, The Original “Apprentice”; Author, You’re Hired: How To Succeed In Business And Life From The Winner Of The Apprentice

5:00-7:00		NETWORKING RECEPTION

DAY TWO Wednesday, April 25, 2012 All Conference sessions & activities are at the Chicago Cultural Center

7:30-8:30		NETWORKING BREAKFAST

8:30-8:45		WELCOME & FULL CIRCLE AWARD 2011 PRESENTATION Nan McCann, President, PME Enterprises, LLC & Co-Founder, M2W® Jacinta Devlin, Project Manager, M2W®, PME® Enterprises, LLC

8:45-9:30		OPENING KEYNOTE Marti Barletta, Founder, The TrendSight Group, Author, Marketing To Women and PrimeTime Women

9:30-		LIFESTAGE MARKETING

10:00-		A New Emotional Connection to Real Estate – What’s Driving Women to Buy

10:00-10:45		THREE WORKSHOPS 4. The Betrayal of Marketing by Sales Jeffery Tobias Halter, President, YWomen; Author, Selling to Men, Selling to Women 5. TBA 6. TBA

10:45-11:15		NETWORKING BREAK

11:15-11:45		MEDIA INSIGHTS

11:45-		CASE STUDY

12:15-1:00		THREE WORKSHOPS 4. The Betrayal of Marketing by Sales Jeffery Tobias Halter, President, YWomen; Author, Selling to Men, Selling to Women 5. TBA 6. TBA

1:00-2:15		NETWORKING LUNCHEON Roundtables with the Speakers and a special Q&A with a Leading Women’s Lifestyle Blogger

2:15-3:00		CLOSING KEYNOTE

3:15-4:15		SPECIAL PRESENTATION Defending The Caveman: Broadway Hit Comedy About The Sexes

2012 M2W®

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2012 Schedule

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