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April 29 & 30, 2009 - Chicago, IL
While the 2009 Schedule is in development, please refer to the 2008 Schedule as an example of the caliber of speakers and topics that make M2W® the nation’s premier conference on Marketing to Women.
Please stop back for weekly for updates
PRE-CONFERENCE
Wednesday, May 7, 2008 The Hamer Room, Hard Rock Hotel |
6:00-7:30pm
Women Rock! Opening Reception |
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DAY ONE
Thursday, May 8, 2008 Chicago Cultural Center |
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| 7:30-8:30 am |
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Registration & Networking Breakfast Sponsored by b.happybags |
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8:30-8:45 am
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Welcome & Opening Remarks
Nan McCann, M2W®Conference Founder/Producer, President, PME® Enterprises, LLC
Mary Engvall, Director of Sponsorship Sales, PME® Enterprises, LLC |
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| 8:45-9:15 am |
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Marketing
A Publisher's Perspective: Past, Present and Future
Joe Lagani, VP/GM, Glam Media & Glam Living |
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| 9:15-10:00 am |
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Research Premiere
When Sparks Fly: Creating Passion Brands for Women
Stephanie Ouyoumjian
SVP, Director of Strategy, Publicis |
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| 10:00-10:25 am |
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Networking Break Sponsored by Ketchum |
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| 10:25-10:30 am |
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M2W® Trend Watcher
Let's Get Real
Patti Minglin, Editor, M2W® Essentials |
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| 10:30-11:00 am |
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Communication Cases
Rewarding Relationships...
Mixing Old and New to Reach Multi-Minding(sm) Women
Kelley Skoloda, Partner/Director, Global Brand Marketing, Ketchum |
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| 11:00-11:30 am |
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Marketing
Home is Where the Purse Is
Kaira Sturdivant Rouda, President, Real Living |
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| 11:30-12:15 pm |
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3 Workshops (workshops are repeated on Day 2)
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| 12:15-1:45 pm |
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Lunch Keynote Sponsored by WE tv
The Politics of Marketing and the Marketing of Politics
WE Vote 2008: Speak For Yourself to Effect Change
Kim Martin, Executive Vice President & General Manager, We tv; Susan Molinari Chairman/CEO The Washington Group; President, Ketchum Public Affairs; Former Congresswoman (1990-97) |
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| 1:45-2:30 pm |
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Global Marketing
The Global Power of the Purse: How Women Are Leading the Way in the 21st Century Economy
Fara Warner, Author of The Power of the Purse: How Smart Companies Are Adapting to the World’s Most Important Consumers - Women |
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| 2:30-3:00 pm |
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Research Premiere
The Millennial Woman
Gigi Carroll
SVP, Group Creative Director, Concepting, Draftfcb |
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| 3:00-3:25 pm |
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Networking BreakSponsored by Pink Tank |
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| 3:25-3:30 pm |
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M2W® Trend Watcher
Making It Personal
Patti Minglin, Editor, M2W® Essentials |
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| 3:30-4:00 pm |
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Green Marketing
Marketing "Green" to Women
Diane MacEachern, Founder/CEO, Big Green Purse |
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| 4:00-4:30 pm |
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Media Premiere
It's Not The Media That Matter, But The Modes
Rick Milenthal, CEO, and Judy Bitterli, Chief Global Development Officer, Engauge |
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| 4:30-5:15 pm |
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Media Keynote
Defining “Primetime” in a 24/7 World
Samir Arora, Founder/Chairman/CEO, Glam Media |
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| 5:15-7:00 pm |
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Networking & Meet The Speakers Reception
Sponsored by Glam Media |
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DAY TWO
Friday, May 9, 2008 Chicago Cultural Center |
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| 7:30-8:30 am |
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Registration & Networking Breakfast Sponsored by General Growth Properties |
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| 8:30-8:45 am |
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Welcome & Opening Remarks Full Circle Award Presentation
Mary Engvall, Director of Sponsorship Sales, PME® Enterprises, LLC |
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| 8:45-9:30 am |
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Change Management
Getting Your Marketing to Women Initiative Approved And Launched
Marti Barletta, Founder, The TrendSight Group, Author, Marketing To Women and PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders |
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| 9:30-10:15 am |
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Change Management Case Studies
Change Management Panel: Three Brands That Did!
Moderator: Marti Barletta, Founder, The TrendSight Group
Panelists: Leslie Prevish, Women’s Outreach Manager, Harley-Davidson Motor Co.; Severine Zaslavski, Director-Women's Market, Motorola, Inc.; Lisa Carlson, Global Director of Marketing, Shell Lubricants |
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| 10:15-10:40 am |
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Networking Break Sponsored by Manning, Selvage & Lee/NY |
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| 10:40-10:45 am |
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M2W® Trend Watcher Luxury Goes Mainstream
Patti Minglin, Editor, M2W® Essentials |
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| 10:45-11:15 am |
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Case Studies
The New High Society: What Status Means to Women in 2008 – and How Marketers Can Leverage It
Renee Wilson, Deputy Managing Director & Holly Jarrell, SVP, Manning, Selvage & Lee/NY |
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| 11:15-11:45 am |
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Marketing/Cultural Insight
How Procter & Gamble Changed Their Game to Win with Black Women
Najoh Tita-Reid, Associate Marketing Director, Multicultural Marketing, Procter & Gamble |
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| 11:45-12:30 pm |
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Day 1 Workshops are repeated
1. New Research: Glam Media, An Advertiser's Guide to A Marketing Revolution, moderated by Christine Ryder, Regional Director, Glam Media (5th floor Millenium)
2. Research Premiere: Snippies' The Networked Woman Study (5th floor Garland)
3. Case Study: SheSpeaks and OPI Products, How SheSpeaks Built an Army of WOM Ambassadors for the OPI Brand (5th floor Washington) |
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| 12:30-1:45 pm |
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Networking Luncheon Sponsored by Publicis
Round Table Luncheon with the Speakers |
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| 1:45-2:30 pm |
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Marketing Insights/Case Studies
Panel: She's Got Game! Marketing, Women and Sports
Moderator: Genevieve Bos, Publisher, PINK magazine
Panelists: Laurel Lindsay, VP Marketing, Toronto Blue Jays; Paula Hanson, VP Team Business Development, WNBA; Lyn St. James, Indy 500 Driver & Founder, Women in the Winner's Circle Foundation |
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| 2:30 pm |
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Closing Remarks
Nan McCann, M2W®Conference Founder/Producer, President, PME® Enterprises, LLC |
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Goodbye Break Sponsored by Style Network |
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Here is your chance to become part of The Nation's
Premier Conference on Marketing to Women... |
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