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PRE-CONFERENCE
Tuesday, April 20, 2010 All Pre-Conference functions are held at The Hard Rock Hotel Chicago |
4:00-6:00pm The Fender Ballroom
PRE-CONFERENCE WORKSHOP
Mobile Marketing, Social Media & Online Panel
Beyond The Banner- Marketing To Women 3.0
Moderated By: Tim Rumpler, VP, Marketing & Development, imc2
Panelists: Janet Ryan, VP of Sponsorships, Shutterfly; Kristi Maynor, VP, Client Partner, imc2; Tom Yorton, CEO, Second City Communications; Todd Hansen, Principal, O'Malley Hansen Communications; Christine M. Riedl, Head of Enterprise Medical Product, Aetna; Christine Cook, SVP, Digital Advertising Sales, Martha Stewart Living Omnimedia
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6:00-7:30pm
The Hamer Room
PRE-CONFERENCE RECEPTION Sponsored by Shutterfly |
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DAY ONE
Wednesday, April 21, 2010 All Conference sessions & activities are at the Chicago Cultural Center |
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| 7:30-8:30 |
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NETWORKING BREAKFAST Sponsored by Bee Leaf Bags |
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| 8:30- 8:45 |
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WELCOME
Nan McCann, President, PME® Enterprises & Co-Founder, M2W® |
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| 8:45- 9:15 |
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OPENING KEYNOTE
What Women Aren't Telling You & What You Can Do About It
Mary Lou Quinlan, Founder/CEO and Tracy Chapman, Co-Director Brand Insights, Just Ask A Woman; Co-Authors, What She’s Not Telling You |
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| 9:15- 9:45 |
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RELATIONSHIP MARKETING
Winning In The Relationship Era™
Tim Rumpler, VP, Marketing & Development, imc2 |
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| 9:45- 10:30 |
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CASE STUDY PANEL
Do You Hear Me?
Moderated By: Kelley Skoloda, Partner/Director, Global Brand Marketing Practice, Ketchum
Panelists: Leslie Dance, Director and VP, Brand Marketing and Communications, Eastman Kodak Company; Stephanie Moritz, Senior Director, Public Relations/Social Media, ConAgra Foods; Jill Saletta, Director, Communications and Corporate Relations, Whirlpool Corporation |
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| 10:30- 11:00 |
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NETWORKING BREAK Sponsored by SNiPPiES |
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| 11:00- 11:30 |
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EXPERIENTAL MARKETING/CASE STUDY
Connect with Women through In-Home Parties: a Case Study
Kitty Kolding, CEO, HouseParty
Genevieve Mazzeo, PR/Social Media Manager, ConAgra Foods
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| 11:30- 12:00 |
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SOCIAL MEDIA/WORD OF MOUTH
Are You Spread-Worthy? The New Dynamics of WOM Marketing in a Social (Media) World
Jeff Weiss, The Crusader a.k.a. President and Deborah Adams, The Pragmatist a.k.a. Senior Vice President, Harbinger Communications
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| 12:00- 12:45 |
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3 Workshops (workshops are repeated on Day 2)
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| 12:45- 2:00 |
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NETWORKING LUNCHEON Sponsored by Kodak |
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| 2:00- 2:30 |
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STRATEGIC MARKETING
Why She Buys: The New Strategy For Reaching The World's Most Powerful Consumers
Bridget Brennan, CEO, The Female Factor
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| 2:30- 3:00 |
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SOCIAL MEDIA FOR CHANGE
Social Media: Capturing High-Flying Customers at a Grassroots Level
Jennifer Cawley, VP, Account Director, Barkley
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| 3:00- 3:30 |
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GLOBAL MARKETING INSIGHTS
The Power of Women: How the World is Adapting to the Most Powerful Economic Force of the 21st Century
Fara Warner, Author, The Power of The Purse
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| 3:30- 4:00 |
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NETWORKING BREAK Sponsored by SPLASH Consulting |
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| 4:00- 4:30 |
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GLOBAL MARKETING - DOWN UNDER!
The Danger of The Disconnect: How The Experience Economy is Impacting Marketing To Women
Amanda Stevens, CEO, Splash Consulting Group- Australia |
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| 4:30- 5:00 |
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CASE STUDY: BRAND ANTHROPOLOGY
Using Brand Anthropology to Connect Women and Electronics
Jess Walton, Brand Director, Memorex Consumer Electronics, Imation Corp.
Erin Tait, Director Brand Anthropology, OLSON
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| 5:00- 5:30 |
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CASE STUDY: BEAUTY & SPECIAL NEEDS WOMEN
Not Marketing to Women Who Have Disabilities? You’re Missing Out!
Nadine Vogel, President, Springboard Consulting, LLC
Ed Bullock, VP, Diversity and Inclusion, L'Oreal USA
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| 5:30- 7:30 |
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NETWORKING & MEET THE SPEAKERS RECEPTION
Sponsored by Martha Stewart Living Omnimedia |
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DAY TWO
Thursday, April 22, 2010 All Conference sessions & activities are at the Chicago Cultural Center |
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| 7:30-8:30 |
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NETWORKING BREAKFAST Sponsored by h2O Spring Water |
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| 8:30-8:45 |
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WELCOME
Nan McCann, President, PME® Enterprises & Co-Founder, M2W®
Liz Fongemie, SVP, PME Enterprises & Project Director, M2W®
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| 8:45-9:30 |
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OPENING KEYNOTE
Ten Things To Do Tomorrow to Build Your Business, Without Boosting Your Budget
Marti Barletta, Founder, The TrendSight Group, Author, Marketing To Women and PrimeTime Women |
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| 9:30-10:00 |
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NEW RESEARCH & CASE STUDY
From Hostile to Loyal: Midas International’s Customer Experience Transformation
Garry Rosenfeldt, Director of Marketing Research, Midas International
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| 10:00-10:30 |
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WORD OF MOUTH MARKETING
How Social Engagement is Driving Brand Preference and Sales
Aliza Freud, CEO, SheSpeaks; Matt Egol, Partner, Booz & Co. and Catherine Balsam-Schwaber, CMO, iVillage
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| 10:30-11:00 |
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NETWORKING BREAK Sponsored by M2W®-HC™...The Conference for Marketing Healthcare to Women |
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| 11:00-11:30 |
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CASE STUDY- MEDIA MIX
360° Media Marketing with Hershey's Kisses
Jonni Hegenderfer, CEO, Chief Vision Officer & Founder, JSH&A
Laura Dihel, SVP, JSH&A
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| 11:30-12:15 |
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LATINA MARKETING PANEL
The Latina Goldmine: Why Latinas Hold the Key to Long-Term Business Success
Moderated By: Miriam Muléy, CEO, The 85% Niche
Panelists: Susan Jaramillo, Chief Creative Officer and Co-Founder, thevoxcollective; Marilyn Alverio, Principal Owner, Ethnic Marketing Solutions; Beatriz Aguirre-Gutai, CEO, Hispanic Market Strategy Group; Alba Contreras Rodriguez, Business Manager, Ford Motor Company
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| 12:15-1:00 |
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WORKSHOPS
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| 1:00-2:15 |
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"EXPECT GREAT" LUNCHEON Sponsored by WNBA
Dine & Dish with the Speakers |
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| 2:15-2:45 |
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CLOSING KEYNOTE
Donna Orender, President, WNBA |
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| 2:45 |
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CLOSING REMARKS
Nan McCann, President, PME Enterprises & Co-Founder, M2W®
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