By now, we all understand the WHY of marketing to women. But HOW do we successfully create brands for the female consumer that not only look good, but more important, trigger purchases? Renita Van Dusen, an expert in designing and marketing to women, walks us through some creative exercises and compelling case studies that showcase how to create brands that resonate.

Learn the importance of eliciting an emotional response through design. Understand how to create passion brands with the female consumer in mind. Discover that marketing to women isn’t a mystery, but rather a journey. Through fascinating stories of actual brand creation, walk through and uncover three simple steps to reach the most important audience your brand needs to reach: women.

Few marketers will dispute that WOM efforts have become inseparable from marketing to women strategies or that social media efforts should be added to the mix. 

A more relevant question today: is social media strictly a tool to facilitate and amplify word of mouth conversations about products and services or is it radically changing the dynamics of how women get and spread the word?  Furthermore, what makes a marketing message “spread worthy”? What is the optimal mix of social media vs. offline word of mouth activities that will convince women at different lifestages to share your story?

In this revealing session, Jeff Weiss and Deborah Adams of Harbinger unveil groundbreaking North American research into the changing dynamics of word of mouth marketing in the “real” and digital (social media) worlds.  Attendees will leave with a practical framework for applying offline and digital word of mouth marketing strategies specific to a variety of lifestages and product categories.

Join Fara Warner in the creation of her newest book about the power of women. Fara, author of the "The Power of the Purse," will present new insights and research that have inspired her to begin a new book on the world's most powerful economic force--women.

New research from around the world reveals that we are entering a time of exponential growth for women as an economic, social, and political force. No more are we looking at conservative, slow-growth gains for women in the marketplace, but huge leaps in power as the foundations we have built during the past 100 years serve as the catalyst for profound change in the 21st century. To research and report on this revolution, Fara will be looking to you and your social networks around the world to tell the stories of women in the 21st century.

After the conference, continue to join her at www.thepowerofthepurse.com for research, articles, and discussions driven by your conversations about women and their power in the 21st century.