M2W.biz - Speakers

Sessions/Speakers

You'll meet and learn from these marketing to women leaders
Click on the speaker's photo to see their session description.

Marti Barletta
Author,
Marketing To Women
CEO,
The TrendSight Group
Speaker Bio

Susan Molinari
Chairman & CEO, The Washington Group
President,
Ketchum Public Affairs
National
Co-Chair
WE Vote '08
Speaker Bio

Stephanie Ouyoumjian
SVP, Director of Strategy,
Publicis USA
Speaker Bio

Samir Arora
Founder, Chairman, and CEO
Glam Media
Speaker Bio

Gigi Carroll
SVP, Group Creative Director, Concepting
Draftfcb
Speaker Bio

Joe Lagani
VP and GM, GlamLiving
Glam Media
Speaker Bio

Kelley Skoloda
Partner/ Director,
Ketchum
Speaker Bio

Renee Wilson
Deputy Managing Director,
MS&L, NY
Speaker Bio

Genevieve Bos
Founding Publisher,
PINK magazine
Speaker Bio

Kaira Sturdivant Rouda
President,
Real Living
Speaker Bio

Leslie Prevish
Women's Outreach Manager
Harley Davidson Motor Co.
Speaker Bio

Fara Warner
Author
The Power of the Purse
Speaker Bio

Najoh Tita-Reid
Associate Marketing Director, Multicultural Marketing
Procter & Gamble
Speaker Bio

Holly Jarrell
SVP & Director of Insight Creation,
MS&L, NY
Speaker Bio

Rick Milenthal
CEO
Engauge
Speaker Bio

Séverine Zaslavski
Director-
Women's Market
Motorola, Inc.
Speaker Bio

Judy Bitterli
Chief Global Development Officer
Engauge
Speaker Bio

Diane MacEachern
Founder/CEO
Big Green Purse
Speaker Bio

Christine K. Ryder
Regional Director
Glam Media
Speaker Bio

Laurel Lindsay
Vice President, Marketing
Toronto Blue Jays
Speaker Bio

David Trocker
Vice President of Marketing
OPI Products Inc.
Speaker Bio

Genevieve Schmitt
Owner
Women Riders Now
Speaker Bio

Amanda Stevens
Managing Director
Splash Consulting Group
Speaker Bio

Lyn St. James
Author and Indianapolis 500 Driver
Lyn St. James Enterprises
Speaker Bio

Aliza Freud
Founder and Chief Executive Officer
SheSpeaks, Inc.
Speaker Bio

Kelley Styring
Principal
InsightFarm, Inc.
Speaker Bio

Paula Hanson
VP, Team Business Development
WNBA
Speaker Bio

Lisa Carlson
Global Director of Marketing
Shell Lubricants
Speaker Bio

Aurora Gonzalez
Director, Public Relations
Frito-Lay, Inc.
Speaker Bio

Celeste Pietrusza
Marketing Director
Snippies
Speaker Bio

Jennifer Takaki
Consumer Trends Reporter
Snippies
Speaker Bio

Kim Martin
GM & Executive VP
WEtv
Speaker Bio

Laura Keely
Director of Consumer Promotion Marketing
Kimberly-Clark
Speaker Bio

Tricia Heinrich
VP Commun-
ications
California Milk Advisory Board
Speaker Bio

Susanne Norwitz
Director of Brand Relations
Kellogg's
Speaker Bio

Andrea Learned
President
Learned On Women
Speaker Bio

Nicole Chumbley
National Account Executive
General Growth Properties
Speaker Bio

Julie Kabb
National Account Executive
General Growth Properties
Speaker Bio

Suzanne Kolb
Chief Marketing Officer
E! Entertain-
ment Television

& The Style Network

GM, E! Online
Speaker Bio

Stephanie Eaddy
Senior Media &
Interactive Marketing Mgr.
The Coca-Cola Company
Speaker Bio


	Getting Your Marketing to Women Initiative Approved and Launched Marti Barletta Author, Marketing to Women, CEO The TrendSight Group You know that today's women make 80% of all consumer purchasing decisions across every brand category. But does your boss? Are your brand's marketing efforts compromised by an unenlightened hierarchy? Marti Barletta opens Day 2 of M2W® with a don't-miss session that can help you—and upper management—bridge the gap and cross over to increased sales, more loyal customers, greater share and bigger bonuses for everyone: How to Build the Business Case Identifying Strengths, Opportunities and Dangers Internal Communication Enlisting a champion (preferably a male!) Creating a cross functional team Why this initiative won’t alienate men and will improve overall customer satisfaction Qualitative Research that yields Consumer Insights What types of programs lead to measurable success and measurement metrics Building Buzz Internal Sales Training Whether you are trying to gain buy-in for your first marketing-to-women initiative or getting ready to expand your current efforts, this session will provide you with the action steps you need to get your marketing to women initiative approved and launched.


	Home is Where the Purse is Kaira Sturdivant Rouda President,Real Living Author,Real You Incorporated Not only do women make 85% of purchasing decisions, but they increase spending by 200% in the first year of home ownership. Real estate transactions go hand in hand with major life stages—and all the purchases that go with them. Kaira Sturdivant Rouda will show you what your customer is buying, when she’s buying, why and how to reach her. In 2001, Rouda—a marketing and branding expert of 20+ years—created the Real Living brand, making the Columbus-based franchisor the first national real estate company built with women in mind. Putting a feminine twist on an industry slow to change, Real Living has received many accolades for its marketing and technology innovation and was recently named one of Entrepreneur magazine’s top 50 fastest-growing women-led companies and Franchise Times’ 100 up and comers. In her new book, Real You Incorporated, Rouda shows that women’s ever-increasing empowerment in the workforce means they have even more to spend where they choose—and most importantly at home. Combining her marketing and real estate expertise, Rouda will demonstrate how to capitalize on women’s life stage transitions. She’s buying more than just a home; she’s buying a lifestyle. Be there when she moves.


	The Global Power of the Purse: How Women Are Leading the Way in the 21st Century Economy Fara Warner Author, "The Power of the Purse: How Smart Companies Are Adapting to the World's Most Important Consumers-Women." American women have shown the world—especially the world of business—the power in our purses, leading the world as the No. 1 consumers for businesses from the local coffee shop to the global powerhouses such as Nike and Procter & Gamble. American women also have shown the rest of the world what happens when women become full-fledged participants in their country’s economy with access to education, business capital and political power. Now global businesses and developing countries from Asia to Africa to South America are tapping into the global power of women as they recognize that women can and will be a primary key to creating robust economies and expanding business now and in the future. In this presentation, Ms. Warner expands on her research into the consumer power of women with insight from China, Rwanda, Saudi Arabia, and business such as Chanel, Procter & Gamble and Coca-Cola. Through in-depth case studies, Ms. Warner uncovers a rich resource in the global capital of women that is ready to burst on the global scene.


	Change Management Panel: Three Brands That Did! Marti Barletta Author, Marketing to Women, CEO The TrendSight Group

	Leslie Prevish Women's Outreach Manager Harley Davidson Motor Co.

	Séverine Zaslavski Director-Women's Market Motorola, Inc.

	Lisa Carlson Global Director of Marketing Shell Lubricants You know that today's women make 80% of all consumer purchasing decisions across every brand category. But does your boss? Are your brand's marketing efforts compromised by an unenlightened hierarchy? In this panel, hosted by Marti Barletta, brands like Motorola and Harley-Davidson will share their strategies for achieving internal buy-in. Hear how they sold their message inside their respective organizations, garnered support from internal stakeholders, and collaborated with resources across the company to develop integrated plans that provide measured results. This panel, paired with Marti's keynote "Getting Your Marketing to Women Initiative Approved And Launched", is a don't-miss opportunity for you to bridge the gap and cross over to increased sales, more loyal customers, and greater market share.


	When Sparks Fly: Creating Passion Brands for Women Stephanie Ouyoumjian SVP, Director of Strategy, Publicis USA What does it mean to be a "passion brand" and what does it take to become one? In this presentation, Stephanie Ouyoumjian will answer these questions and so many more. She'll explore the different types of passion brands and why women love them. She'll show you how to avoid the commodity trap by becoming a brand that women seek out as a destination. Through both qualitative and quantitative research, she's uncovered the truth behind creating contagious brand ideas, a must-have if you want to ignite women's passion and get them fired up about your brand. She'll take a look at how to talk to your most enthusiastic core in a way that inspires and attracts the masses. You'll walk away with actionable ideas for turning your brand into a playground for women's passion, a channel for new behavior and a resource for inside information.


	Marketing "Green" to Women Diane MacEachern Founder/CEO Big Green Purse Women care about the future of the planet and the world their kids are growing up in today. And as the world's most powerful consumers, they are the driving force behind the "green revolution" that's transforming manufacturing. But women can't be taken for granted. Companies must overcome five obstacles if they hope to capture women's consumer spending as well as their loyalty. Diane MacEachern's presentation will focus on these five obstacles that prevent women from embracing "green" more wholeheartedly: lack of time, lack of information/confusion about what's really green, price, concerns over quality, and the sense that it's "all or nothing at all." She'll highlight common mistakes marketers make in promoting their products. She'll also include recommendations for ways to overcome the obstacles, with some examples of companies that are doing it right, and some suggestions for new ways to market green to women.


	Defining "Primetime" in a 24/7 World Samir Arora Founder, Chairman, and CEO Glam Media Fifty years ago, "primetime" changed the face of advertising. But the days when you knew where women were from 8 to 10 pm - or at all - are long gone. Now that media is consumed on demand 24/7, and time- and place-shifting is the norm, what does "primetime" really mean? With the degree of fragmentation that occurs, how does "primetime" once again become a relevant concept for marketing to women? Samir Arora of Glam Media will explore what time is "prime" in a 24/7 media world.


	A Publisher's Perspective: Past, Present and Future Joseph Lagani VP and GM, GlamLiving Glam Media Not only is the internet transforming the entire media landscape, it is transforming itself at an even greater pace. Glam Media's Joe Lagani left a top post at Condé Nast in 2007 to join the world of online media, and is uniquely positioned to deliver his insights into and vision of media's past, present and future. In a world of fragmentation and instant gratification, what's irrevocably changed - and what remains constant - in marketing to women?


	The New High Society: What Status Means to Women in 2008 – and How Marketers Can Leverage It Holly Jarrell SVP, Director of Insight Creation MS&L

	Renee Wilson Deputy Managing Director MS&L The "Bling Era" is over. Cause is in. Kids are too. And a credit crunch and burst housing bubble are confronting consumers with very hard lessons. Women, in particular, are nimbly responding to the current era of change with fresh new ideas of what constitutes personal success in an uncertain world. Critical to marketers and communicators, women are creating a "new high society" where an unconventional set of status symbols motivate and move the marketplace. Renee Wilson and Holly Jarrell's session will provide powerful insights into this new "high society," and practical guidance into leveraging the new status symbols in women's daily and digital lives. You will learn from proprietary MS&L research how women in 2008 not only see themselves, but how they want the world to see them. Through several case studies, you will also learn how these new notions of status can be translated into robust consumer marketing and influencer programs both in the online and off-line worlds.


	How SheSpeaks Built An Army of WOM Ambassadors for the OPI Brand Aliza Freud Founder and Chief Executive Officer SheSpeaks, Inc.

	David Trocker Vice President of Marketing OPI Products Inc. Long a favorite for both home and salon manicures, the OPI brand has a cult-like following, as much for the quality of its products as for the quirky names assigned to the colors. SheSpeaks, the women's insight and word-of-mouth marketing network, worked with OPI to establish a direct dialogue with targeted female consumers. Through its unique relationship with a diverse, national network of 50,000 female members, SheSpeaks helped OPI spark new interest, obtain candid feedback, grow word-of-mouth awareness, and build long-term brand advocates. In this workshop, SheSpeaks CEO Aliza Freud and OPI's VP of Marketing Dave Trocker will share information on how to tap into women's networks to engage, create authentic word of mouth and gain a legion of brand ambassadors. Their insights and how-tos for reaching this incredibly powerful audience will help you develop your own grass-roots marketing campaign amongst women.


	It's Not The Media That Matter, But The Modes Rick Milenthal CEO Engauge

	Judy Bitterli Chief Global Development Officer Engauge Stop talking about media. It's the mode that counts. We've all read the reports heralding the end of marketing as we know it, and we've all worried about the implications. But aren't you tired of what the so-called pundits say? What really matters is what consumers tell us. We visited 100 consumers' homes and did the unthinkable: we messed with their media. We took away their TiVos, their laptops, and their cell phones. We added ourselves to their email lists. We asked them to journal their attitudes and feelings. We learned that people don't live the way we think they do. They're not tuning us out - they just want us to tune them in. It's not the media we need to be concerned with; it's the mode - or behavioral mindset - that matters. Join Engauge CEO Rick Milenthal and Chief of Global Development Judy Bitterli as they uncover the six major modes that drive consumers.


	Rewarding Relationships... Mixing Old and New to Reach Multi-MindingSM Women Kelley Skoloda Partner/ Director Ketchum

	Laura Keely Director of Consumer Promotion Marketing Kimberly-Clark

	Tricia Heinrich VP Communications California Milk Advisory Board

	Susanne Norwitz Director of Brand Public Relations Kellogg's

	Aurora Gonzalez Director, Public Relations Frito-Lay, Inc. Women today are busier than ever. Multi-tasking has evolved into multi-minding as women mentally juggle the multiple dimensions of their robust lives. That leaves little time for commercial messages. But successful marketers are engaging multi-minding women in a variety of ways that result in rewarding relationships for the female consumer and the marketer. From women's magazines and in-home parties to blogs and social networking, a wide variety of techniques and channels are being used to engage women. There are so many choices, what's a marketer to do? Is one better than the other? Does new trump old? Is the secret in the combination? Kelley Skoloda, a partner at the global public relations firm, Ketchum, will host a panel discussion on how successful marketers are mixing both traditional and new tactics to build relationships and advocates among their female consumer base. Kelley will be joined on stage by several senior-level marketing and communications executives, including Susanne Norwitz, director of brand public relations at Kellogg's. The panel will engage in a lively discussion that will shed light on what some of today's most high-profile marketing-to-women initiatives include.


	She's Got Game! Marketing, Women & Sports Genevieve Bos Founding Publisher, PINK magazine

	Laurel Lindsay Vice President, Marketing Toronto Blue Jays

	Paula Hanson VP, Team Business Development WNBA

	Lyn St. James Author and Indianapolis 500 Driver Lyn St. James Enterprises While traditionally sports has been considered a man's world, today's baseball, basketball, racing and football fan bases are increasingly female--and the numbers are growing. In the last decade, women's sports apparel has gone from "girly" versions of designs for men to a billion dollar industry with all the top manufacturers dedicated to their women's initiatives. More women are watching the NFL than soap operas--in fact, 43% of the NFL fan base is women. Basketball is the most popular team sport for young women in the US, and the NBA courts its female fans who represent over 45% their fan base. Women are also speedily becoming a huge part of the NASCAR community, comprising 42% of its fan base and 50% of its new fans. And women love our national pastime, with female fans making up 42% of the folks spinning through the turnstiles at major league baseball games. In this impressive panel, "coached" by PINK magazine's Genevieve Bos, you will hear from the executives who are running with the ball when it comes to connecting sports, women and brands. They will share their insights on the myths and realities behind women and sports, provide real-life examples of: How women experience sports differently than men, and how brands across all categories can learn how this personal connection opens up new opportunities to engage women with their products beyond just team endorsements and sponsorships. Why continuing to communicate with female sports fans and build loyalty in the off-season is a critical component to a sports-related sponsorship. What channels will most effectively reach the female fan with your sponsorship message. Why women make 80% of all sports purchases and how to tap into that purchasing prowess through sports-related marketing partnerships.


	How Procter & Gamble Changed Their Game to Win with Black Women Najoh Tita-Reid Associate Marketing Director, Multicultural Marketing Procter & Gamble P&G wins with women. But segmentation identified that African American women were not responding to the giant's Beauty and Wellness mass marketing messages at the same rate. So they put the consumer first and delivered products and messages to meet her unique needs. While the business grew, the size of prize was still not captured. So they went back to the drawing board and changed the game and launched a breakthrough program entitled "My Black Is Beautiful". Najoh Tita-Reid will provide powerful insight into what it took to change the game inside and outside of P&G. You will learn how to translate breakthrough consumer understanding into breakthrough results.


	The Millennial Woman Gigi Carroll SVP, Group Creative Director, Concepting Draftfcb She may be a segment we market to but she remains a mystery. Faced with great opportunity and unlimited options she is a myriad of, well, … everything. Not content with one label, she aspires to be many. A CEO and a stay at home mom. A self-described citizen of the world who avidly embraces international chic. A woman of independence and an ambassador of collective power. One thing is for certain, she is paving a path dictated by her expectations and no one else's. Find our more about the exciting, unconventional, and chameleon like life of today's twenty-somethings.


	Birds of a Feather Online Together: Understanding the Networked Woman Celeste Pietrusza Marketing Director Snippies

	Jennifer Takaki Consumer Trends Reporter Snippies Though they may be reluctant to label themselves "techies", women are savvy about technology. At work or at home, in the car or in the gym, more women are wired (and wireless) than ever. In sheer numbers, more US women are now online than men-and they're searching for information that connects with their individual needs and lifestyles. Marketers need to understand not just how women are using technology, but why. In this interactive, video-driven presentation, Jennifer Takaki and Celeste Pietrusza from Snippies will present interviews from their report on the impact of "The Networked Woman." Expert interviews will provide context as a diverse group of women from across the US will weigh in on the role technology plays in their lives, where they go to find information, and how the Internet has shaped the way they make their purchasing decisions. Through these interviews, marketers will learn how women find information they trust and how this information influences their decisions, both online and off.


	WE Vote '08: Speak For Yourself To Effect Change Kim Martin General Manager and Executive Vice President WE tv

	Susan Molinari Chairman & CEO The Washington Group President, Ketchum Public Affairs National Co-Chair WE Vote '08 In an election year that features historic presidential candidates and intense interest and involvement in the election process, WE tv's public affairs campaign, WE Vote '08, is a timely national, nonpartisan campaign, dedicated to mobilizing women to register to vote, to become educated on issues of importance and to galvanize them to get to the polls to vote. Leading WE Vote '08 and emphasizing its mission of empowerment is one of the campaign's national co-chairs, former New York Republican Congresswoman Susan Molinari. WE tv's General Manager and Executive Vice President, Kim Martin will discuss the importance of WE Vote '08 and where it is today. She will be joined by Susan Molinari, who will speak to the importance of women in politics and the significance of this upcoming election.


	An Advertiser's Guide to A Marketing Revolution Christine Ryder Regional Director Glam Media

	Fara Warner Author The Power of the Purse

	Andrea Learned President Learned On Women

	Stephanie Eaddy Senior Media & Interactive Marketing Manager The Coca-Cola Company This workshop will be an interactive discussion of different viewpoints and experiences on what is working in marketing to women online. Glam's Christine Ryder, along with e-branding.com's Fara Warner (Day 1) and Andrea Learned (Day 2), will join a panel of advertisers including Digitas and Coca-Cola for a frank discussion about the power of distributed media, what a media company is in the 21st century and what works and what doesn't on the increasingly fragmented internet.


	Dine & Dish with the Experts Genevieve Schmitt Owner Women Riders Now

	Kelley Styring Principal InsightFarm, Inc.

	Julie Kabb National Account Executive General Growth Properties

	Amanda Stevens Managing Director Splash Consulting Group

	Nicole Chumbley National Account Executive General Growth Properties

	Suzanne Kolb Chief Marketing Officer E! Entertainment & The Style Network General Manager E! Online At lunch on the second day of M2W®, we've added something extra to the menu: Each lunch table will be hosted by a marketing-to-women speaker or expert. This gives you an opportunity to drill down on a topic of interest to you, network with other attendees, and —in the dynamic of "dining & dishing"— to get better acquainted with the marketing-to-women experts at your table! Topics to be covered include global marketing, marketing to women in a male-dominated sports field, online publishing, change management, luxury brands, passion brands and green marketing. So, pick up your gourmet lunch, have a seat and start dishing!

Here is your chance to become part of The Nation's
Premier Conference on Marketing to Women...


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