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2010 Sessions/Speakers  

Attendees met and learned from these marketing to women leaders
Click on the Speaker's photo to see their session description.
Check back in January for 2010 Speakers and Round Table leaders

Marti Barletta Kelley Skoloda Mary Lou Quinlan Fara Warner Matthew Egol
Marti Barletta
Founder
The Trendsight Group
Speaker Bio
Kelley Skoloda
Partner/ Director, Global Brand Marketing,
Ketchum
Speaker Bio
Mary Lou Quinlan
Founder/CEO
Just Ask A Woman
Speaker Bio
Fara Warner
Author
The Power of The Purse
Speaker Bio
Matthew Egol
Partner, Media & Entertainment
Booz & Co.
Speaker Bio
         
Ian Wolfman Aliza Freud Amanda Stevens Jeff Weiss Deborah Adams
Ian Wolfman
Partner and CMO
Imc2
Speaker Bio
Aliza Freud
Founder and Chief Executive Officer
SheSpeaks, Inc.
Speaker Bio
Amanda Stevens
Managing Director
Splash Consulting Group-Australia
Speaker Bio
Jeff Weiss
The Crusader a.k.a. President
Harbinger Communications
Speaker Bio
Deborah Adams
The Pragmatist a.k.a. Senior Vice President
Harbinger Communications
Speaker Bio
         
Renita Van Dusen Jennifer Cawley Tracy Chapman Janet Ryan Jonni Hegenderfer
Renita Van Dusen
Founder and CEO
Affina
Speaker Bio
Jennifer Cawley
Account Director
Barkley
Speaker Bio
Tracy Chapman
Director of Brand Insights
Just Ask a Women
Speaker Bio
Janet Ryan
Vice President of Sponsorships
Shutterfly
Speaker Bio
Jonni Hegenderfer
CEO, Chief Vision Officer, and Founder
JSH&A
Speaker Bio
         
 

 
Renita Van Dusen
Her Brand Matters: From Jackie Kennedy to New Moon Girls, Creating Brands That Resonate

Renita Van Dusen
Founder and CEO
Affina




By now, we all understand the WHY of marketing to women. But HOW do we successfully create brands for the female consumer that not only look good, but more important, trigger purchases? Renita Van Dusen, an expert in designing and marketing to women, walks us through some creative exercises and compelling case studies that showcase how to create brands that resonate.

Learn the importance of eliciting an emotional response through design. Understand how to create passion brands with the female consumer in mind. Discover that marketing to women isn’t a mystery, but rather a journey. Through fascinating stories of actual brand creation, walk through and uncover three simple steps to reach the most important audience your brand needs to reach: women.
 
 
Jeff Weiss
Are you spread-worthy? The new dynamics of WOM marketing in a Social (Media) World

Jeff Weiss
The Crusader a.k.a. President
Harbinger Communications






Deborah Adams

The Pragmatist a.k.a. Senior Vice President
Harbinger Communications






Few marketers will dispute that WOM efforts have become inseparable from marketing to women strategies or that social media efforts should be added to the mix. 

A more relevant question today: is social media strictly a tool to facilitate and amplify word of mouth conversations about products and services or is it radically changing the dynamics of how women get and spread the word?  Furthermore, what makes a marketing message ā€œspread worthyā€? What is the optimal mix of social media vs. offline word of mouth activities that will convince women at different lifestages to share your story?

In this revealing session, Jeff Weiss and Deborah Adams of Harbinger unveil groundbreaking North American research into the changing dynamics of word of mouth marketing in the ā€œrealā€ and digital (social media) worlds.  Attendees will leave with a practical framework for applying offline and digital word of mouth marketing strategies specific to a variety of lifestages and product categories.

 
 
Fara Warner
The Power of Women: How the World is Adapting to the Most Powerful Economic Force of the 21st Century

Fara Warner
Author
The Power of the Purse




Join Fara Warner in the creation of her newest book about the power of women. Fara, author of the "The Power of the Purse," will present new insights and research that have inspired her to begin a new book on the world's most powerful economic force--women.

New research from around the world reveals that we are entering a time of exponential growth for women as an economic, social, and political force. No more are we looking at conservative, slow-growth gains for women in the marketplace, but huge leaps in power as the foundations we have built during the past 100 years serve as the catalyst for profound change in the 21st century. To research and report on this revolution, Fara will be looking to you and your social networks around the world to tell the stories of women in the 21st century.

After the conference, continue to join her at www.thepowerofthepurse.com for research, articles, and discussions driven by your conversations about women and their power in the 21st century.
 
 
 
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