2015 Sessions/Speakers

M2W® 2015 Attendees will meet and learn from marketing to women leaders like those below.

The M2W® conference features content to help you gain a competitive edge for your brand. Our line-up of speakers will examine women’s behavior, what channels they use to gather information, how they make decisions, and where they buy.

Check back soon for updates to the 2015 Speakers!

Marti Barletta Jenny Darroch, Ph.D. Mary K. Engle Janet Kestin Kris Malkoski
Marti Barletta
Founder & CEO
The Trendsight Group
Author, Marketing To Women, PrimeTime Women and Selling to Affluent Women www.martibarletta.com @MartiBarletta
Speaker Bio
Jenny Darroch, Ph.D.
Professor of Marketing
Peter F. Drucker and Masatoshi Ito Graduate School of Mgt.
www.JennyDarroch.com Speaker Bio
Mary K. Engle
Associate Director for Advertising Practices
Bureau of Consumer Protection
Federal Trade Commission

Speaker Bio
Janet Kestin
Co-founder
Swim
Speaker Bio
Kris Malkoski
President, North America and Global New Product Development
World Kitchen, LLC
Speaker Bio
         
Susan Frech Dawn Ridge Andrea Van Dam    
Susan Frech
Co-Founder and CEO
Social Media Link
@suefrech
Speaker Bio

Dawn Ridge
Managing Director, Client Engagement
VML
Speaker Bio
Andrea Van Dam
CEO
Women’s Marketing Inc.


 
         

Selling to Affluent Women: Face to Face With Today’s Big Spenders

Marti Barletta


Marti Barletta

Founder & CEO, The Trendsight Group
Author, Marketing To Women, PrimeTime Women and Selling to Affluent Women

www.martibarletta.com
@MartiBarletta

Marti Barletta knows how to market and sell to women. And in this session she lets you in on the best ways not only to find affluent women customers, but also how to market and sell to them once you have found them.

Marti’s latest book, Selling to Affluent Women: Face to Face With Today’s Big Spenders, is a quick read and a concise roadmap to prospecting, selling, and keeping women as your loyal customers. Marti is an expert on the differences in the ways men and women view the world and how that affects the way they make purchase decisions.

In her 2015 M2W® presentation, Marti will help you learn how to:

• Identify top women prospects and bring yourself to their attention.
• Introduce yourself and follow through with relationship-building activities.
• Discover what this prospect is looking for in a product and persuade her to consider yours.
• Overcome “decision reluctance” and close the sale.
• Keep your investment in this customer paying off for you over and over again.

Enjoy the Marti Barletta experience! Let her be your go-to authority on marketing and selling to women and you will experience the same “Aha!” moments that others have already enjoyed.

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Gender Convergence, Gender Roles and Gender Stereotypes

Jenny Darroch, Ph.D.


Jenny Darroch, Ph.D.

Professor of Marketing, Peter F. Drucker and Masatoshi Ito Graduate School of Mgt.
Founder of Mollior.com, Author, Why Marketing to Women Doesn’t Work

www.JennyDarroch.com

In her latest book, "Why Marketing to Women Doesn't Work", Jenny Darroch identifies some of the pitfalls she sees when organizations attempt to market to women. In this talk, Jenny will focus on the multiple roles of men and women and the blurring of boundaries between these roles. Jenny will introduce the concept of gender convergence and provide recommendations that encourage marketers to consider masculine and feminine behaviors rather than male vs. female as a binary choice. Her overarching message is that if marketers improve the way in which they market to women, then overall marketing practice will improve.

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Digital Do’s and Don’ts: How to Avoid FTC Scrutiny of Your Social Media Marketing

Mary K. Engle


Mary K. Engle

Associate Director for Advertising Practices
Bureau of Consumer Protection, Federal Trade Commission

This session will cover Federal Trade Commission rules of the road for social media marketing, including the FTC’s Guides for the Use of Endorsements and Testimonials in Advertising, how to make effective disclosures in tweets, blogs, and other short-form advertisements (.Com Disclosures), when product reviews need disclosures, the potential liability of brands, ad agencies, and public relations firms, the use of social media influencers, and lessons learned from recent FTC investigations and cases.

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Bending, breaking and ignoring the rules of marketing for women’s sake (and everyone else’s).

Janet Kestin


Janet Kestin

Co-founder
Swim

Dove’s Campaign for Real Beauty broke every marketing rule of the time, and caused countless brands and marketers to question what they thought they knew. Janet Kestin, co-author of Darling, You Can’t Do Both (And Other Noise To Ignore On Your Way Up), and one of the minds behind the Dove campaign, shares how to more effectively connect with women by getting good with busting the tried and true. And why that’s good for more than just the girls.

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From Bakeware to Power Tools – Inspiring Her to Buy Your Brand

Kris Malkoski


Kris Malkoski

President, North America and Global New Product Development
World Kitchen, LLC

It may not seem obvious that women who service their own car or do their own woodworking can be reached in the same way as the kitchen master whipping up her next delectable menu or the millennial just learning to cook on her own. However, there are simple principles for reaching her that will solidify your reach and sales impact. All it takes is the right dose of authentic engagement, some provocative PR, easy-to-execute solutions plus daily interaction and reach. M2W®’s luncheon keynote is a woman who knows. She invigorates brands and businesses and inspires the people around her. Kris Malkoski, is President of World Kitchen North America/Global Product Development. World Kitchen has iconic American cookware brands such as CorningWare, Pyrex, Corelle, Baker’s Secret, Revere Ware and Chicago Cutlery. Before this Kris was Vice President of Craftsman and was the first woman to ever lead a male-dominated brand in the tools category. She’s gone from the workbench to the kitchen. With Kris, something good is always cooking! Today, she shares her insights on how to deliver the highest impact when you are marketing to your target female customer. This is a dessert you’ll long remember!

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View previous conference speakers
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Registration

“I absolutely loved the speakers—it was great to have such a diverse background range in both context and the speakers themselves.”
- M2W® 2013 Attendee
 
“This is the high point of the year! This is where all the people who are the experts in marketing to women... who are advancing the knowledge with their studies and findings... this is where you get it!”
- M2W® 2012 Attendee
 
"Fantastic speakers whose content hit the bull’s-eye of what I was looking for."
- M2W® 2011 Attendee
 
"The presentations and content were very strong."
- M2W® 2010 Attendee
 
"Speakers were incredibly well prepared and engaging."
- M2W® 2010 Attendee